Digital Marketing Definition

Running head: DIGITAL MARKETING
DIGITAL MARKETING
Name of the Student:
Name of the University:
Author note:

DIGITAL MARKETING1
Table of Contents
About the Company:........................................................................................................................2
Key features of GDPR:....................................................................................................................2
Evaluation:.......................................................................................................................................3
Point of View:..................................................................................................................................3
Competitive Advantages of GDPR on the company:......................................................................3
References:......................................................................................................................................5

DIGITAL MARKETING2
About the Company:
Jonkers Rare Book Store by Christiaan Jonkers is one of the most renowned book store
for the collection of the rare twentieth century literary works. The business had developed
healthy habits of buying best-copies of the books instead of their half-priced, compromised
versions of them (Gruschka et al. 2018). As the business continues blooming, consultants are
hired in order to check the business’ compatibility with General Data Protection Regulation
(GDPR), United Kingdom. The report discusses about the key features of GDPR, along with
how it can affect the international-marketing process of the business.
Key features of GDPR:
In order to implement GDPR in a system, the following elements have to be considered
in the first place:
 Individual’s right: The right of an individual on the data they are providing as an input to
the system (Murphy 2018).
 Right to be kept informed: Any sort of changes are done to the data of an individual must
be informed to that person immediately. According to GDPR clients, customers and
employees have all the right to decide what happens to their data.
 Right to erase data on demand: The data to the company or the system has to be erased
permanently on demand of and individual.
 Requirement of the data protection officer or DPO: For the process of monitoring the
compliance of the GDPR policy, DPO has to be employed by the company. The operations
and controls of the GDPR stays with the DPO.