Differences between Digital and Traditional Marketing: A Study on Facebook Subscriber

Digital Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Give the differences between digital and traditional marketing with support of four Ps of
marketing ........................................................................................................................................4
Describe about customer touch points and omni channel nature of customer journey. Activities
should reflect about Facebook subscriber........................................................................................5
Describe about how analysis of data enables marketers to map the customer journey, improve the
company's performance and customer experience ..........................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing refers to the promotion of brands to connect with potential customers
using the internet and other forms of digital communication. It not only includes email, web-
based advertising and social media but also include multimedia messages and text as a marketing
channel. Digital marketing is important because it helps in easily tracking and monitoring the
campaigns on a large scale(Floričić., 2016). In the present report, Facebook has been taken into
consideration. Facebook is a social networking service site which was by Mark Zuckerberg in
the year of 2004. It is basically an American multinational technology company which is based
in California(About Facebook).The report covers discussion about differences between digital
and traditional marketing with support of four Ps. It also covers analysis about customer
touchpoints and omni channel nature of customer. The report consist of analysis about data
which enables marketers to map the customer journey.
MAIN BODY
Give the differences between digital and traditional marketing with support of four Ps of
marketing
Traditional Marketing Digital Marketing
 Traditional marketing refers to form of
promotion which reaches to an
audience in the offline manner.
(Gulati., 2019). Companies generally
use marketing channels such as print,
broadcast etc to engage the audience.
 Digital marketing is basically
promotion of products or brands using
electronic devices or internet.
 Product:Under this type of marketing,
it is necessary that while producing
product and also required to understand
needs of consumers.
 Product: Under digital marketing, a
company has to understand current
demand and requirement of the
consumers so that company works
accordingly on it. For example
Facebook has taken an initiative
towards attracting young people for