Digital Marketing Foundations

This document provides an overview of the foundations of digital marketing. It covers topics such as legislation and policies impacting the digital customer experience, customer journey mapping, social media campaign setup, Facebook metrics analysis, and more. The document also discusses the organization and industry context, available advertising approaches, and the influence of advertising on consumer behavior. Additionally, it explores the principles and elements of design in electronic advertisements.

Digital Marketing
Foundations

Contents
Assessment 1: PART A..............................................................................................................................3
Assessment 1: PART B – Practical Tasks................................................................................................8
Assessment 2: Case Study and Report...................................................................................................13
Executive Summary.................................................................................................................................13
Design media advertisements for 3 platforms: TV, Radio and Social Media.........................................13
Discuss the objectives and KPI for digital engagement.........................................................................13
Integrated Marketing Communication...................................................................................................14
Key features of industry, services, products of your organization.........................................................14
Creative Brief........................................................................................................................................14
Budget & Costing..................................................................................................................................15
Media schedule......................................................................................................................................15
Prepare scripts to meet requirements of producer and performer/s and the allotted time.......................16
Legal and Ethical Issues........................................................................................................................16
Key Stakeholders...................................................................................................................................16
Collect feedback from users on what platform they prefer using and respond to user according to your
KPI........................................................................................................................................................17
Evaluation and Effectiveness of communication and creative brief.......................................................17
Recommendations.................................................................................................................................18
REFERENCES........................................................................................................................................19

Assessment 1: PART A
Task 1: List 2 legislations and two policies that may impact the digital customer experience.
Include a practical day-to-day example for each of them and how each may impact the business.
The Privacy Act 1988 is a legislation that deals with privacy and was introduced in order to
promote and protect the privacy of people. Any agency or organization that practice this law
are expected to have a privacy policy (Ancillai and et. al., 2019). A privacy policy tells about
the name of the organization and its contact details and what type of personal information does
it collect and store. The policy also tells about how does the organization collect personal
information, where it is stored as well as the reasons why does it need to collect personal
information. Other legislations and policies are Privacy Amendment Act 2012, Privacy
Regulation 2013 and Credit Reporting Privacy Code.
Task 2: Mark wants to buy her daughter a new bag for her birthday. He can access the internet
and is able to find the product she wants. However, he does not want to enter his credit card
details online as he is worried about online security and fraud. Create a customer journey map
for Mark using a flowchart. Include:
 Description of the user (Mark)
 Digital & physical touch points

Payment options
CashCredit card
No Yes

Task 3: You are setting up a social media campaign on Facebook. List the online/software tools
you may use to assist you to carry out the following steps:
 Design
 Schedule
 Analysis
 CRM (Customer Service Management)
 Discuss how your team can work effectively with other experts as part of a multi-
disciplinary network and work effectively as a team member in a rapidly changing
environment
For designing the campaign, Canva.com can be used while for scheduling Google Calendar
would be a nice option. Analysis is an important step and it can be used in order to understand
conversion rate, traffic on Facebook (Aswani and et. al., 2018). Facebook Pixel is a tool that
can be used for analysis. Lastly, for Customer Service management, tools like Nimble,
Salesforce or Freshsales can be used. One of the advantages of using these tools is that they
are cost as well s time effective. On the other hand, implementation of some of these tools
might include a lot of money. Working as part of a team can help an individual in developing
confidence. Team members should contribute efficiently as this facilitates a learning
environment.
Task 4: Provide a brief explanation of the following metrics used to analyze Facebook activity:
 Impressions
 Reactions and comments
 Clicks
 Shares
 Page likes
 Conversions
 CPC
Impressions can be defined as the number of times a post from a Facebook page is displayed
whereas reacting to a post or commenting on it means instead of just liking to a post, people
can now interact using six different emotional reactions (Bala and Verma, 2018). Clicks can be

defined as the number of clicks on links within an ad that leads to destinations, either on or off
Facebook. A Facebook share is when a person clicks on share button in order to share an
image or a video on their timeline. On the other hand, when a Facebook page gets a like, it
means that the person is showing support to it and would like to see more of its content. The
main objective of a conversion of Facebook is getting people to take action. Lastly, CPC or
cost per click is the default pricing that the company has set for a particular ad.
Task 5: Research and explain what the Facebook metric ‘reach’ mean? Discuss how you can
utilize tools and technologies for visualizations, dashboards and reports for a unified view across
multiple digital platforms?
Facebook reach can be defined as the number of unique people who see content posted on it.
Also, it affects other metrics like engagement, comments, clicks, likes, feedbacks etc.
Different tools and technologies can be used for online marketing. This also helps in creating
awareness among the people. These tools and technologies can be utilized so that people
become aware about a new product or service (Cavada and et. al., 2018). Marketing
Dashboards can help in extracting data from various sources in real time and display the same
in a single location. They lay main focus on reporting because they use different visual aids
like charts, graphs, heat maps, timelines etc. The most effective marketing dashboards can be
customized easily, are mobile-friendly and scalable. Dashboard reporting can be defined as the
process which is used to represent the various KPIs or key performance indicators and
appropriate business data in a visual way that is interactive as well. The process enables an
individual to access, monitor and report data easily, from any kind of source.
Task 6: To compare user characteristics, explain the following:
 How does age impact social media use across channels?
 How does income impact social media use across channels?
 How does gender impact social media use across channels?
 How does education impact social media use across channels?

Explain how you can enable rapid change to process and interventions to match real-time
customer requirements?
Digital Transformation can be defined as the integration of digital technology in different
areas of a business, which results in fundamental changes in the way it operates and the value it
delivers to customers (How Digital Transformation is Driving Customer Experience, 2020).
People of different age groups today use social media, for example people above the age of 65
years of age use Facebook which means that in order to market a product for older people,
Facebook is a great platform. On the other hand, people in the age group of 50-64 usually have a
LinkedIn profile apart from having a Facebook account. Age segmentation has impacted social
media in a positive manner because companies can now market their products based on the age
groups that use different social media platforms. Income segmentation can also impact social
media use, for example people with a high level of income can afford to buy paid versions of the
different social media platforms. Similarly, gender and education also impact on social media
use. For example, educated people will know how to use different social media platforms and
different genders have their own preferences of using different apps. Therefore, demographic
segmentation helps an organization in doing effective research about its customers.
Task 7: Give 3 examples of different digital channels linking or interacting with each other.
For example, an email sent directly to a customer contains a link for the business website as well
as map location links for the store.
Multi-channel marketing can be defined as the process of communicating with customers
through several channels (Chaffey, 2019). Cross-channel marketing is also similar to multi-
channel marketing but also involves passing of data between different channels in order to
provide a seamless experience to the customers. There are different digital channels that
interact with each other. For example, Television Hashtags is a label that is used on social
media in order to find posts related to the word that it precedes. Another example is that of
direct mail using URLs, wherein personalized URLs send recipients to a landing page or a
microsite that is personalized.

Task 8: Discuss the following in your own organizational context or a simulated organizational
context:
Your organization and industry you are operating in?
What are the key provisions of relevant legislation, codes of practice and national standards
affecting the business operations?
Chosen organization is Marks and Spencer, which is a British multinational retailer that sells
high quality clothing, household, food and beverage products. The company is headquartered
in London, United Kingdom and as founded in the year 1884. Marks and Spencer, founded by
Michael Marks and Thomas Spencer, is one of the most widely recognized companies in the
world. It has nearly 1000 stores across the United Kingdom of which 600 stores only selling
food products (Foutz, 2017). The company operates in the retail industry and there are many
codes or practice and legislation that affect its operations. For example, Australian
Competition and consumer commission as well as Australian Performing Right Association
are some examples of legislation that can have an impact on Marks and Spencer’s operations
either in a positive or negative way.
Task 9: List a range of available advertising approaches for different markets and explain key
ethical principles relevant to the advertising industry.
The different advertising approaches include emotional advertising, promotional advertising
etc. Emotional ads strategically manipulate the feelings of customers and stimulate different
emotional triggers that influence the overall decision making of customers (Hofacker, 2018).
On the other hand, promotional advertising is used attract consumer’s interest in a product or
service by offering them coupons, promotional gifts and giveaways etc. Organizations
operating in the advertising industry are expected to adhere to various ethical principles like
Australian Association of National Advertiser (ANNA), which promotes responsible,
respected and innovative marketing in the industry. Other codes of practice are ASTRA cods
of practice, Commercial Radio Code of Practice and Commercial TV code of Practice.
ASTRA is basically responsible for developing codes of practice for the operations of
subscription broadcasting as well as narrowcasting licences.

Task 10: Explain purposes of advertising and how it influences consumer behavior? Identify
three principles and three elements of design in electronic advertisements?
Advertising can be defined as the marketing process that involves communication about a
product or service to with the customers in order to promote the same. The major purpose of
advertising is to impact the buying behaviour of the customers as well as strengthen their
memory about the brand. Television and social media are the most common forms of
advertising that influence the buying behaviour of the customers because when they see an
advertisement, they get influenced by a product and are encouraged to buy the same (Kalimeri
and et. al., 2019). The different principles of design in electronic advertisements are structure,
colour and typography, whereas elements of the same are benefits, features and urgency.
Structure of an electronic design should be flexible which means that people should be able to
view it on screens of different sizes.
Assessment 1: PART B – Practical Tasks
Task 11: Your manager has asked that you identify a target audience and develop a customer
profile of that target audience. Choose an organization and product and develop a consumer
profile to make recommendations on how to attract the attention of your media audience.
Response should include the following:
 What is the organization and product that you are selling? What are the product features?
 Who are your target customers and give three examples of the target audience’s
characteristics?
 For each persona, develop a user story using the template (As a < type of user >, I want <
some goal > so that < some reason >.)
Marks and Spencer is a retail organization that is recognized by people across the world and
sells clothing, household, food and beverage products. The main unique selling proposition
of the company’s products is that they are high quality. Food is always fresh and clothing

products are wearable and in sync with the recent trends in fashion (Kannan, 2017). The
products are reliable and authentic, which means that no compromise is made when it comes
to satisfying needs of customers. The company targets customers, both men and women, up
to the age group of 55 years who have high levels of disposable income and seek high
quality, trendy products. For example- As a young woman, I want high quality and
fashionable clothes so that I can feel good and presentable. Also, as a 50-year-old, I want
nutritious and high-quality food products so that I can be healthy. As a 30-year-old man, I
want clothes that suit my style so that I look presentable.
Task 12: Based on the above Task 11 information, review digital customer journeys for 2 market
segments of your product. Use a flowchart or similar diagram format. Response should include:
 Description of the user (persona)
 Design a customer journey for that persona (as a flowchart)
 Include points of intervention in your flowchart to encourage extra sales or engagement.
 Consider digital touch points across channels, e.g.: phone, chat box/robots, etc.
 Design, build, and test a digital learning environment using industry tools and
technologies.
All the three people discussed above have different needs and requirements. The company
offers various discounts and offers in order to promote its products among potential
customers. All the three users have different characteristic like, the first user who was a
young woman, wanted clothes that were trendy and fashionable. On the other hand, 50-year-
old was looking for nutritious and healthy food and lastly, a 30-year-old man was looking for
clothes that matched his style. There are various digital touch points like chat box, phone etc.
another option is Live chat feature on the respective company’s website (Kimmel, 2018).
Multi segment marketing can be defined as a strategy wherein an organization tries to attract
customers from different markets and not just one. This strategy is basically meant for the
same products but different types of advertising are used.
Task 13: Airbnb is an online business which connecting people who want to rent their houses
and people who are looking for accommodation (Investopedia, 2019). You are a marketer at

Airbnb. You plan to launch a New Year promotion for holiday travelers. Complete the
following:
 Write three media vehicles that you plan to use in promoting Airbnb New year
promotion. Write your reason for selection.
 Weigh up the different merits of media vehicles that you identified by giving examples of
two advantages and two disadvantages of each media vehicle alternative.
 What impact do you feel that the level of customer involvement will have on reach and
frequency of advertisement? Give three at least three reasons to explain your answer.
Three media vehicles that can be used in order to promote Airbnb New Year include
newspapers, radio advertising, magazines and television advertising. These vehicles will not
only help the company in creating awareness but also reaching out to a large number of
customers as well. Also, these mediums will not cost a large amount and the company will be
able to save money on unnecessary and expensive mediums (Kingsnorth, 2019). Television,
newspaper and radio are among the most common mass media that are used for advertising.
Magazines is also beneficial but people living in remote areas cannot get an access to the
same. This will impact the customer involvement as they will be aware about the products
and will be encouraged to buy the same. Also, the advertisements will be flashed twice in a
month.
Task 14: Starbucks launch a new seasonal drink menu for 2019 Christmas and New year
Festival. The drink will be available from 1 December 2019 to 2 January 2020. Please read the
brief below;
Message:
Let’s celebrate with Starbucks
Target market:
- All tourists and international students who come to Australia (focus on Sydney, Brisbane,
Melbourne).

- Those who are 18-40 years old.
Objective:
- Starbucks wants to create joyful/happiness moment for people who are living in Australia.
- Starbucks wants to have an activity that people share their photos with the new drink menu as
part of their happiness.
Frequency:
- Aiming customers to expose the advertisement at least once a day.
Cost:
Assuming Universe is 250,000
CPC (pay per click) = $0.60
Facebook customer base = 90K
IG customer base = 47.4K
You are required to carry out the following tasks:
(i) design advertisement (create a story line for each media)
(ii) select media vehicles that meet creative, reach and frequency requirements of the advertising
message within $200K for advertising budget
(iii) schedule your media plan.
(iv) Complete the table by calculating GRP, CPP and CPM
(i) The magazine, radio as well as television will show different advertisements, addressing the
same theme. Magazines will contain the detail about how the activity will be carried out and how
can the customers participate in it. On the other hand, the television will explain the same
practically.
(ii) Media vehicles

Media vehicles Amount
Digital publication 50k
Outdoor marketing 20k
Events 40k
Streaming media 60k
Total 170k
(iii) The process of media planning involves determining how, where and when will the
company share media content so that the target audience can see it. In context to Starbucks, the
media content will be telecasted on the television thrice a day, while the magazine will cover the
same with every issue each month. This will help in generating awareness among people and
also promote the activity that the company has decided to start.
(iv)
Media Cost Impression GRP CPP CPM
Magazine $4000/month 13,000 433.33 9.23 307.69
Radio $2000
(20 spot)
20,000 666.66 3.00 100
TV $5,5000
(5 spot – 30
seconds ad)
150,000 5000 11 366.66
Task 15: Consider the same Starbucks launch of Task 14. After launching your advertisement on
social media for two weeks (around 7:00 AM), you found that number of people who saw your
advertisement is low. You have analyzed that you are also missing out university and college
students. Based on the above scenario, perform the following tasks:
 Use PDCA (plan – do – check – act) model to plan your media schedule testing.

Plan- This is the first phase in which planning is done. As per the scenario, above
company should make plan to deal with current advertising issues. It should include a
complete guideline.
Do- Under this phase, certain changes are done in the current policies. The above
company should make changes in current advertising strategy. They should target
university and college students for new advertising policy.
Check- In this, changed strategy is checked whether it is right or not. It is essential for
above company to take make proper evaluation of new applied advertising strategy.
Act- After checking new advertising policy, if there is any error then it is essential for
above company to make modification in existing policy.
 Respond to users within relevant performance indicator parameters
This is important for above company to take respond from relevant users who have seen
the advertisement. Such as per the new advertising strategy, it is essential for them to
consider review of college students so that further steps can be taken.
 Document issues and recommendations to improve further digital media optimization.
Issues: The issue is that there are lacks of people who have seen advertisement of
company. As well as company did not consider college students in their target customers
while these are main customers.
Recommendations: they should focus on applying cost effective strategy of advertisement
so that more number of users can reach. As well as they should apply internet technology
by which advertisement can be forwarded to a range of users in one click.
Assessment 2: Case Study and Report
Executive Summary
Having a digital presence is a necessity for all businesses today if they want to reach out
to more customers and retain existing ones. Also, there are various stakeholders of the company

that can affect an organization’s overall performance within the industry. There can be legal and
ethical issues that should be taken into consideration at all times.
Design media advertisements for 3 platforms: TV, Radio and Social Media
A digital medial advertisement can be either in the form of a video, posts, tweets, audio
or even an image. Digital media advertising can be defined as the process of delivering content
that is basically meant for promoting the products and services of a company (Langan, Cowley
and Nguyen, 2019). It involves the use of different mediums like social media, mobile apps,
email, websites wherein advertisements are posted so that the audience can understand the same.
In context of The ICONIC, advertisements will be telecasted on television, through radio as well
as regular posts on social media. This will help in generating awareness and the users will
becomes aware of the brand and its services. Social media platforms that will be used will
include Facebook, Instagram and Audience Network.
Discuss the objectives and KPI for digital engagement
The main objectives of digital engagement are to increase the overall customer
participation as well as positive engagement within the online community. If the respective
company, ICONIC, will use digital engagement, its main objective will be to enhance awareness
about its products among the customers. Also, it will be able to engage with new people who are
not aware about the company and its products. Because the customer engagement will increase,
ICONIC will be able to understand their needs and requirements effectively (MacDonald,
Lamont and Jenkins, 2019). This will further help the company in satisfying the needs of
customers and increase customer retention. The key performance indicator for digital
engagement are conversion rates, returns rate, increased awareness among customers as well as
return on ads that the company will post through different media. Another objective for the
company will be to increase customer retention of people who visit its online website for the first
time and drive their engagement on the same.
Integrated Marketing Communication
IMC or Integrated Marketing Communications can be defined as a marketing concept
that makes sure that all the different forms of communication are linked together with each other
effectively. In simple words, integrated marketing communication involves integrating
promotional tools so that they work in coordination with each other. It plays an important role in

communicating message to a larger audience and integrating all important components of
marketing. It also helps in creating a consumer experience so that all their needs are satisfied and
they get a seamless experience. One of the main advantages of integrated marketing
communication is that it helps in reinforcing the same message to the customers. It is very cost
effective and the overall efficiency of the business. The overall brand image of the company will
improve along with the improvement in the performance (The Importance of Having Integrated
Marketing Communications, 2019). IMC is one of the most important tools that can help in
building trust within the business and increasing overall profits.
Key features of industry, services, products of your organization
The ICONIC is among the market leaders in online retail in Australia that offers stylish
collection of clothing for both men as well as women. He products are sourced from Australian
as well as International brands. The company makes use of latest technology so as to provide the
customers an access to a large range of clothing products and accessories. This helps the
company in delivering a seamless shopping experience to the customers and thus defining the
future of retail. The company operates in the fashion industry and offers products that are in sync
with the latest trends within the industry. The company’s goal is to enhance its Facebook activity
and also to increase return on ad spend by reaching out to people who are more likely to make
higher purchase. In order to enhance digital activity, the company used Instagram, Facebook
pixel, dynamic ads etc. One of the other goals of the company is to engage with people who were
not aware of the brand earlier.
Creative Brief
A creative brief can be defined as a document that is used by creative professionals as
well as agencies in order to develop deliverables that are creative, like advertising, visual design
etc. The document basically consists of one to two pages that outlines the strategy for a creative
project (Mishra, Wilder and Mishra, 2017). The ICONIC is an online retailer in Australia
offering stylish men and women clothing products. The company wants to enhance its Facebook
activity and increase overall return on spend by reaching out to its existing customers. It also
wants to engage with people who are new and have not visited the company’s website. In order
to achieve this goal, the company ran ads on Facebook, Instagram as well as Audience Network.
This helped the company in reaching its overall base of customers and encouraging them to

make a purchase. Apart from this, the company also made use of dynamic ads that hadn’t used
the website and were in the age group of 18 to 65 years.
Budget & Costing
Budget for January 2018
Particulars Amount
Expenses:
Raw material cost 50
Advertisement 10
Other expenses 20
Total of expenses 80
Revenues:
Sales 55
Return 10
Conversions 20
Total 85
Surplus 5
Budget for May 2018
Particulars Amount
Expenses:
Raw material cost 50
Advertisement 10
Other expenses 20
Total of expenses 80
Revenues:
Sales (55*2.76) 151.8
Return (10*67%) 16.7
Conversions (20*35%) 27
Total 85
Surplus 200.5

Media schedule:
Media Scheduling relates to the method of scheduling of ads, which is seen on a flowchart as graphs on
an annual basis. The plots in the flow map show the sequence of cycles that leads to desirable revenue
times. Below chart is presented for media schedule:
Prepare scripts to meet requirements of producer and performer/s and the allotted time
Respective company wanted to enhance its Facebook activity, for which it took various
steps. Apart from this, the retailer also wanted to reach out to people who were not aware about
its existence. And for this the company transitioned from conversion optimization to value
optimization, which uses the purchase values that are provided by the Facebook pixel in order to
determine how much a person may spend with a business in a time frame of 7 days (Nadler and
McGuigan, 2018).
Running ads across various platforms of social media like Facebook, Instagram and Audience
Network, helped the company gain new customers as well as generate awareness among them.
Within 5 months of running a campaign, the company saw an overall 67% increase in return on
ad spend, 35% increase in conversions and 2.76 times increase in the overall sales. Different
products used for the campaign were Instagram, Dynamic ads, Audience Network, Facebook
pixel etc.
Legal and Ethical Issues
Ethical issues basically occur when a particular decision does not match the moral
principles of the society. Apart from this, there are various legal issues that all organizations
should take into consideration. Legal issues include internal agreements, intellectual property,
Advertisement
Online Offline
Face book Newspaper

real estate, matters relating to employment, regulatory issues, trademark, licensing etc. Many
organizations come across issues relating to copyright as well as patents. Respective company
should make sure that careful research is done so that any kind of legal competition with other
brand scan be stopped. On the other hand, customers who are not satisfied with the products of
the company can take actions against it. Therefore, the management should be aware of such
issues and appropriate actions should be taken against the same. Previous, current or simply
forthcoming representatives can sue on the grounds of segregation identified with terminating,
employing or working in an antagonistic workplace. Separation claims can be founded on sexual
orientation, ethnicity, or age, and just through standard gatherings can an administrator
distinguish whether there is segregation or badgering for a little scope in an organization.
Key Stakeholders
Key stakeholders of a company can include the board of directors, chairperson,
employees, customers, shareholders etc. For the respective company, employees and customers
are its most important stakeholders (Kimmel, 2018)
. Stakeholders can play an important role in the overall success of an organization and also
provide financial support. In simple words, stakeholders are people who are interested in the
company and can impact the products as well as services of an organization. If the respective
company will have a long-lasting relationship with its customers, they will help in building a
community wherein the company will get an access to new potential customers. However, it
involves a lot of hard work from the company’s end if it wants to retain existing customers as
well as attract new ones. This can be done by effectively promoting products by using different
media as well as producing products that are of high quality that satisfy the needs of customers.
Collect feedback from users on what platform they prefer using and respond to user according to
your KPI
On collecting feedback from users, it was found that the users of different age groups
preferred using different social media platforms like Facebook, Instagram etc. This was because
they found the different platforms to be interesting as well as engaging. It was found that
platforms that are interactive and generate content that engages people, they get used to it. This is
also because all different brands are present on these platforms and customers can get
information about related products and services quickly (Kingsnorth, 2019)

. On the other hand, Instagram is one of the youngest social media platforms today and has a lot
of engagement. Instagram will in general have a greater following in urban regions, which means
organizations that attention on design or computerized tech will ordinarily show improvement
over organizations concentrated on horticulture or home-building. In spite of the fact that saying
this doesn't imply that you despite everything can't discover achievement in case you're not a
youthful, stylish organization - simply that you'll must be minimal progressively inventive with
the photographs you take.
Evaluation and Effectiveness of communication and creative brief
Effective Communication plays an important in conveying an important message to the
customers effectively. Organizations that promote effective communication in their system, tend
to have employees who are highly productive as well as customers who are engaged in their jobs
and committed to it. Effective communication also helps an organization in achieving its
business goals and objectives in the most efficient yet effective manner. It also promotes a
healthy working environment within the workplace (MacDonald, Lamont and Jenkins, 2019). As
far as the effectiveness of creative brief is concerned, the company adopted different ways like
enhancing its Facebook activity etc. and thus saw an increase in its overall sales as well as
increase in overall conversions. For example, the company used Instagram, Audience Network,
Facebook pixel etc. which helps in increasing the conversion rates. Therefore, the creative brief
helped in gaining an understanding the issue of the company as well as the reason as to how did
it overcome the same.
Recommendations
From the above analysis, respective company is recommended too lay importance on the
different ethical as well as legal issues that can have an impact on its overall performance. In
order to eliminate any kind of issues, the company is recommended to conduct regular meetings
at the workplace in order to monitor employee relations and ensure that there is no kind of
harassment and discrimination among the co-workers. Apart from this the company should also
ensure that both legal as well as HR departments within the company are well equipped so as to
handle issues properly. Apart from this, the company should also maintain its presence on
different social media platforms in order to attract new potential customers and at the same time

retain existing one. This will also help in generating awareness among customers in the market
about its products and services.

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