Digital Marketing: A Revolution in Technology Integrated Marketing

Digital marketing

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
LO1.............................................................................................................................................................4
P1 Digital marketing landscape...............................................................................................................4
P2 Consumer trends fueling growth of digital marketing........................................................................5
P3 Digital tools in contrast to brick and mortar physical channels..........................................................6
P4 E commerce and digital marketing in comparison to physical channels.............................................7
LO3.............................................................................................................................................................7
P5 Digital marketing plan........................................................................................................................7
P6 Omni channel marketing....................................................................................................................9
LO4...........................................................................................................................................................10
P7 Performance metrics in digital marketing.........................................................................................10
P8 Set of actions to improve performance in digital marketing.............................................................11
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................12
INTRODUCTION
Digital marketing can be understood as one of the biggest revolution of technology
integrated marketing where companies uses various marketing tools , hardware and online

channels to reach global customers and expand into international horizons. M&S company is one
of the biggest retailer company where digital marketing is an important business function which
has brought enhanced customer satisfaction and high quality products being delivered to
customers. The report explains in detail various fundamental areas where companies have
structured their business through digital marketing platforms and how it differentiates with old
brick and mortar business where companies are only focused to gain customers through physical
chains. Report further explains the tools, software which are part of e- commerce and digital
marketing platforms through which customers can be attracted and also deliverance of customer
satisfaction services is effective. Report explains digital marketing formulation along with Omni
channel marketing and the various tools which can be used by companies to check their
performance on business standards. Report further discusses various marketing elements,
expansion ideas through which M&S business goals can be achieved with better strategic
planning and usage of digital marketing tools to gain high goodwill and long attained customer
segment market shares (Chaffey and Ellis-Chadwick, 2019).
LO1
P1 Digital marketing landscape
Digital marketing can be understood as constantly evolving state of digital media
advertising with social media marketing channels and influencer marketing where search engines
optimization enables companies to leverage promotion activities. There is high involvement of
web development, marketing from video contents and podcasting which enables companies to
deliver high growth promotional avenues in business functions for gaining large segments of
customers worldwide. Digital marketing landscape gives companies competition among all
companies and brands where all customers can reach products and services are wide ranging on
various scenarios. M&S company highly stresses on various factors of digital media platforms,
marketing through technological usages which enables to reach large segments of customers
worldwide. Video production and email marketing segments are highly effective and work as
strong digital marketing tools to promote business scale, generate higher promotional avenues
and strengthen the parameters of company productive cycle. Online and offline marketing

concepts are highly vivid and different from each other which can be understood from varied
aspects and implications they have on business of companies (Zhu and Gao,2019).
M&S by Digital marketing landscape generate high impactful market revenue scenario
among consumers by strong promotional strategies, leveraging new determinants on which
further progressive actions can be taken for long term business growth. Online marketing
concepts enable customers to look upon company’s websites, networking systems worldwide
where they can directly shop their purchases and look upon various creative models on which
company services all products. Online market concepts are highly functional and cost effective
when technology framework of company is strong and dynamic and the customer preferences are
met with various new products, fast and impactful customer services with quick focus towards
delivery. Whereas offline marketing concepts are not effective to reach large segments of
customers worldwide, research ability is well where technology is also not strongly used. Offline
marketing is traditional selling concept where companies focus towards offline selling, with
mouth publicity factor and also the products are in less reach among consumers. Offline and
online marketing concepts are highly vivid from each other as the resources used within
procedures are different which also impacts further on their reach among consumers in market
share. Online market of websites and networking systems are not only highly effective and fast
with positive synergy of competition, but highly focuses towards gaining varied aspects of latest
trends with innovation. Whereas offline marketing lacks these tools of promotion and is limited
to direct selling from shops and stores, promotion is less and also factors of production are not
vitally enhanced (Kingsnorth,2019).
P2 Consumer trends fueling growth of digital marketing
There are various key consumer trends and insights which fuel the growth of digital
marketing among companies business , where it becomes highly relevant and important to work
towards changing preferences and demands of customers. M&S Company works as the view
where Digital marketing concepts and consumer trends are highly interrelated to each other on
various terms and parameters as companies focus on strategic planning, based on changing
consumer trends. Consumers in today dynamic business world have strong demands for various
creative innovative products through which various standards are effectively reached on various
grounds, there is strong demand for fast delivery systems and impactful services. Customers look