Digital Marketing: Concept of Marketing Mix and Communication Mix

Digital Marketing
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Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Discuss about the concept of marketing mix with example........................................................3
Describe the key elements of communication mix with example...............................................5
PART 2............................................................................................................................................6
Determine that how Social media channels used to part of brand or company’s communication
strategy with example..................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Digital marketing is based on the conceptual termed in which promote the brands to
establish a connection with potential consumers by using internet. Sometimes, it is also used
different forms of digital communication, including email, social media and web-based
advertising. This report will discuss about the concept of marketing mix and element of
communications mix. These are usually applicable in the business brands and identify its current
business performance. Furthermore, it will discuss about the different social media channels used
as part of brand, establish a string communication between different individual’s.
PART 1
Discuss about the concept of marketing mix with example.
Marketing mix is based on the set of actions, tactics that an enterprise uses to promote its brand
as well as product in global marketplace. Sometimes, marketing mix should be considered as
policy which adopted by manufacturers to get success in the field of marketing. Whenever, an
efficient goods are completely matched with market, which has gone. Nowadays, marketing mix
will emphasizes the significance or importance of consumer preferences (Bala and Verma,
2018). Different manufacturers would take actions while implementing suitable policies and
procedures to get success in marketplace. Marketing mix is one of the important policies in the
organization.
For Example- in M&S, planning regards of marketing which make use of different
marketing related information or data to assess all kind of business situation or condition.
Basically, manufacturers analyse the specific nature of potential consumer’s needs and then
make plan for his product and also satisfied to their clients.
The management of brands have been concerned about the markets, market behavior to
determine target groups of potential clients with the help of market information. Additionally,
management plan is always supports for identifying the specific consumers need and face any
kind of competition. Sometimes, brand needs to be involve a different functions, which are
planned carefully, analysis of market to take an important decision prediction.
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Marketing mix is combination of different elements such as product, distribution system,
price, promotional activities. These are basically described a combination of four different
elements and also become a most popular in marketplace.
Product- it is one of the first element and must satisfy the consumer needs. The
management is decided to find the product and then produced, by identifying the needs of
potential consumers. Product mix is usually combined with physical item, product services and
packages (Wang, 2020).
Price- it is the second element to affect the large volume of sales within specific price or
cost. Sometimes, It is also known as price valued placed on the particular item. Moreover, a
basic alteration is usually made by manufacturers in order to attract large number of potential
consumers.
Promotion- brand must be undertaken the different promotional activities such as
advertising, personal selling and publicity. Thus, it has been established a strong connection with
consumer regarding product as well as service.
Distribution- physical distribution is based on the delivery aspect of product at right time
or place. This element is related to the combination of decision in term of marketing channels,
storage, and inventory control and so on.
For Example- M&S is based on the retail brand in which used the concept of marketing
mix in their business. Therefore, it should consider 4ps as tool used by manager in formulating
the marketing plan. In this way, It can easily fulfill all essential need or requirement for
consumers. In recent time, consumers needs to be desirable which may change often, because of
changes in the business that take place within marketplace (Saura, 2020). Sometimes, an
important decision made by M&S on the basis of marketing mix 4ps. Therefore, it provide the
better consumer satisfaction level.
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