Digital Marketing Literature Review

This assignment involves a thorough analysis of existing research on digital marketing strategies and tactics. It requires the student to identify and critically evaluate key findings from various studies, articles, and books on the topic. The goal is to provide an overview of the current state of knowledge in digital marketing, highlighting best practices, skills gaps, and emerging trends in the field. This literature review will be useful for students, researchers, and professionals seeking to understand the complexities and opportunities of digital marketing.