This dissertation explores the significance of digital marketing for internationalization, with a case study of Huawei. It examines the impact of digital marketing on Huawei's brand image, the importance of shifting towards digitalization, and the challenges faced by Huawei while using digital marketing.

A study on Huawei's digital marketing impact, challenges, and importance for internationalization.

Importance of Digital Marketing for Internationalization: A Case Study of Huawei

This dissertation explores the impact of digital marketing on the brand image of Huawei and its importance in enhancing business globally. Qualitative data was collected through interviews with 5 respondents. The findings suggest that digital marketing plays a significant role in developing business functions and increasing the presence of the company in an effective and efficient manner.

Professional Development

Marketing

Design and Creativity

Data Science and Big Data

Higher Education

Philosophy

Calculus and Analysis

Statistics and Probability

Importance of Digital Marketing in Enhancing Business Globally: A Case Study of Huawei

This presentation discusses the role of digital technology in business and provides strategic recommendations for Huawei Vodafone. It covers findings from coursework 1, the effectiveness of social media, and the challenges of cyber security. Find study material and solved assignments on Desklib.

Digital Technology and Business

Presentation

This research proposal examines the changes in the contemporary television industry and how the behaviour of the audience have changed significantly in the past decade. The influence of Pay TV on audience engagement will also be evaluated to identify the change.

Hartpury University and Hartpury College

Healthcare and Research

Understanding Audience: Changes in Contemporary Television Industry

This report analyzes the impact of social media on the growth and performance of businesses, with a case study on Hilton Hotels. It discusses the research problem, literature review, appropriate research methods, and conclusions. The report also includes a questionnaire survey on the impact of social media on organizations, effectiveness of social media strategies, and challenges faced while using social media strategies.

Impact of Social Media on Business: A Study on Hilton Hotels

This essay discusses the challenges of social media in management communication and compares them with traditional channels. It also explores the impact of employee's social media behavior on an organization's identity and the importance of a social media policy.

Challenges of Social Media in Management Communication

This report focuses on the impact of internet marketing on consumer buying behaviour in the UK fashion industry, with a case study of Marks & Spencer. The report covers the basic understanding of internet marketing and consumer buying behaviour, the challenges faced by M&S, and the research methodology used to conduct the investigation.

Importance of Digital Marketing for Internationalization: A Case Study of Huawei

Importance of Digital Marketing in Enhancing Business Globally: A Case Study of Huaweilg...

Digital Technology and Businesslg...

Understanding Audience: Changes in Contemporary Television Industrylg...

Impact of Social Media on Business: A Study on Hilton Hotelslg...

Challenges of Social Media in Management Communicationlg...

Impact of Internet Marketing on Consumer Buying Behaviour in UK Fashion Industrylg...

Importance of Digital Marketing in Enhancing Business Globally: A Case Study of Huawei

Digital Technology and Business

Understanding Audience: Changes in Contemporary Television Industry

Impact of Social Media on Business: A Study on Hilton Hotels

Challenges of Social Media in Management Communication

Impact of Internet Marketing on Consumer Buying Behaviour in UK Fashion Industry