Digital Marketing for Huffer: Strategies, Issues, and Trends

Running head: DIGITAL MARKETING
Digital Marketing
Name of Student
Name of University
Author Note

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DIGITAL MARKETING
Table of Contents
Introduction................................................................................................................................2
Different online-offline marketing strategies.............................................................................2
Information about the company and its competitors..................................................................4
Online-offline media used by the company...............................................................................4
Issues in digital marketing faced by the company.....................................................................5
Target segments of the company................................................................................................6
Latest trend in digital marketing................................................................................................7
Examining the offline and digital marketing strategy of the organisation.................................7
Identifying a segment from the audience...................................................................................8
Analysing and evaluating different types of digital medium.....................................................8
Developing a communication strategy.......................................................................................9
Budgeting and selecting digital media mix..............................................................................10
Campaign insight.....................................................................................................................10
Tracking and goal set up..........................................................................................................10
Integration into overall media schedule...................................................................................11
Linking digital marketing with offline marketing....................................................................11
Recommendation......................................................................................................................12
Conclusion................................................................................................................................12
Bibliography.............................................................................................................................13

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DIGITAL MARKETING

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DIGITAL MARKETING
Introduction
The assignment focuses on the application of digital marketing in the modern world
and the manner in which organisations can implement the technical factor for its advantage in
the competitive market. The assignment researches on the application of digital marketing in
a fashion company in New Zealand. The focus is on the implementation of digital marketing
and offline marketing techniques that are adopted by Huffer, an iconic street ware company
in the country (Huffer.co.nz, 2018). The different online and offline marketing strategies are
discussed that can help the company to promote its products and ensure that the popularity
increases.
At the same time the possible issues that the company may face is also provided so
that recommendations can be suggested for the company. As stated by Ryan (2016) digital
marketing is a new trend in the modern world and it is essential for companies to cope up
with the changes. Thereby the trends followed in the recent times are also discussed in the
assignment. A communication strategy based on the implementation of the digital marketing
is provided for the success of the company.
Different online-offline marketing strategies
According to Leeflang et al. (2014), every organisation uses online and offline
strategy that can help it to maintain its composure in the market and at the same time attract
the customers. The strategies help in the development of a proper advertising campaign that
provides an advantage for the companies to improve its brand and be recognised in the
market. Tiago and Veríssimo (2014) are of the opinion that offline marketing provides
support to online brand of a company. Therefore, some of the online-offline strategies
include: