Digital Marketing Landscape

DIGITAL MARKETING
LANDSCAPE

Table of Contents
INTRODUCTION...........................................................................................................................3
Difference between traditional and digital marketing.................................................................3
Explains the customer touch points and Omani channel nature of the customer journey...........4
Data analytic used by consumer..................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Digital marketing is a platform that helps large number of businesses to develop at a large
scale. Helps business to expand themselves all over the world. Digital marketing means
marketing of company with the help of online platforms like social media and mobile marketing,
email marketing. Digital marketing uses all electronic devices and internet for marketing their
product on different platforms. Digital marketing helps business help companies to engage large
number of customers with their product and services. Nowadays each and every person using
social media it becomes easy for companies to market their product. The report is going to show
the use of digital marketing and how it is better than traditional marketing. Report will also
provide difference between traditional and digital marketing.
Difference between traditional and digital marketing
Traditional marketing
Traditional marketing is only done to increase sales less concentrate over the satisfaction
of employees. Traditional marketing uses methods like newspaper, billboards,lack of
communication between customer and company. Traditional marketing is an old marketing
strategy of business. Marketing over radio and magazines are part of traditional. Traditional
marketing have low impact over customers to but their product as compare to digital marketing.
Traditional marketing concentrate over the development of organization rather then satisfying
the needs of customers.
Digital Marketing
Digital marketing is the reprise version of traditional marketing. In other words, digital
marketing is more based on techniques or graphics. It produces services digital technologies by
the help of digital smart phones, or some other devices. In today's time digital marketing is more
about fancy word. It contains a whole world of opportunities for organization and professionals
alike. Also it includes that how much business can more promote the product or services at the
global level. E-commerce marketing is the new modern concept in which process is been run
faster and get the productive outcomes.
Difference between traditional and digital marketing
Newspapers
Newspaper is a tool that traditional marketers use to market their products. As large
number of people reads newspapers daily it is an effective for marketers to market product.