Digital Marketing Landscape and Consumer Trends

This document provides an overview of the digital marketing landscape and compares online and offline marketing concepts. It analyzes key consumer trends and insights that are fueling the growth of digital marketing. The document also assesses the key digital tools and hardware available to marketers in contrast to physical channels. It examines the development of e-commerce and digital marketing platforms and channels. Additionally, it provides a digital marketing plan and strategy to build multi-channel capabilities.