Impact of Digital Marketing on Productivity of a Firm: A Research Project on ThirdWay Group

Knowledge Exchange Project

Table of Contents
Topic: Impact of digital marketing on productivity of a firm. A research project on ThirdWay
group................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature review..............................................................................................................................3
Research methodology.....................................................................................................................8
Data analysis and results................................................................................................................11
Recommendation...........................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

Topic: Impact of digital marketing on productivity of a firm. A research
project on ThirdWay group.
INTRODUCTION
Digital marketing can be consider as one of the effective and efficient process of
organisation in which is its promoting its practices and services through the consideration of
different digital tools. It has been analysed that there are several digital platforms which could be
consider by organisation for successfully performing marketing practices of business and it will
lead to enhance overall productivity of the organisation (Hagen and et.al., 2022). Digital
marketing is significant for providing various advantages to company that will assist in attaining
desired goals of organisation. this report is based on ThirdWay group. This is Real Estate
Company and it is providing effective services to its customers in order to meet their needs. It
has been analyzed that ThirdWay group is facing several issues in its performance due to lack of
effective communication with its clients. In this report impact of digital marketing practices in
order to improve overall productivity level of organization has been analyzed.
Overview of company and issue
ThirdWay group is a commercial real estate company having specialization in
architecture, real estate investment, technology, furniture, workplace consultancy and design-
and-build practices. This organization was founded in 2009 and having its headquarter located in
London, UK with around 50-150 employees. Thus, ThirdWay group is a SME that is tend to
deliver end-to-end property solutions. It has been analysed that reduction in the productivity
level is being faced by the ThirdWay group due to having lack of effective communication ad
interaction with its clients. Thus, current study is based on impact of digital marketing in
improving the overall productivity level of a firm.
Project background and business case
This project is based in the the concept of digital marketing along with reviewing its
impact on overall productivity of a firm. Digital marketing is one of the crucial and essential
strategies of organisation that will lead to provide several benefits (Varma and et.al., 2022). The
utilization of digital marketing strategies straightforwardly affects profit edges and the capacity
of a business to develop. Digital marketing can bring a ton of chances and development to
organizations. There are different tools of digital marketing that could be consider by
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organisation to improve communication level with its customers along with this help in
enhancing its productivity. It can prompt openness and more deals. All things considered, your
objective as an entrepreneur is to expand your profit. Marketing has forever been tied in with
interfacing with your crowd perfectly located and brilliantly. Today, that implies you want to
meet them where they are as of now investing energy. Digital marketing is reasonable than
traditional marketing. It has been determined that digital marketing practices will help
organisation to carry out marketing practices in effective manner as well as communicating its
products or services in appropriate manner (El Refae and Nuseir, 2022). Assuming are a
business that has restricted assets, lacking through cash to publicize traditionally is not sufficient.
Indeed, even the need to print flyers for business is costly and ineffective. In order to
successfully and effectively conduct organisational practices respective company needs to
consider digital marketing practices for improving organisational practices.
Research aims
The main aim of current study is, “To determine about the concept of digital marketing
along with reviewing its impact on overall productivity of a firm.” A research project on
ThirdWay group.
Research objectives
 To determine about the concept and importance of digital marketing.
 To review about the overall impact of digital marketing on the productivity level of the
ThirdWay group
 To investigate about some other effective ways of marketing and communication to
ensure improved success for the ThirdWay group.
Research questions
 What is meant by the concept of digital marketing along with its importance?
 What overall impact of digital marketing is seen on the productivity level of the
ThirdWay group?
 Which can be some other effective ways of marketing and communication to ensure
improved success for the ThirdWay group?
Research rationale
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Digital marketing is consider as significant business strategy that will lead to provide several
benefits and advantages to organization for increasing its business practices. It is important for
company to consider digital marketing practices in order to improve its productivity level.
Digital marketing assists you with contacting a bigger crowd than you could through traditional
techniques, and focus on the possibilities who are probably going to purchase products or
services. Through digital marketing practices respective company will be able to significantly
communicate with its customers along with this it will lead to enhance business performance
level. Furthermore, it's not unexpected more financially savvy than traditional publicizing, and
empowers you to gauge accomplishment consistently and turn as see fit. Through the support of
digital marketing practices company will be able to attain desired goals.
Literature review
 To determine about the concept and importance of digital marketing.
As per the views of author ... (2021), it has been analysed that digital marketing is
significant strategy that will lead to enhance and improve business practices. Through the
support of digital marketing activities company will be able to enhance customer
satisfaction level (Kanapathipillai and Kumaran, 2022). There are digital marketing
instruments accessible internet based that marketing professionals use for their web based
marketing stages. A portion of these apparatuses will assist organizations with keeping an
eye on their opposition. Digital marketing is consider to be important for effective
communication with potential customers. it has been analysed that digital marketing is
very important concept that needs of be consider by organisation as there are numerous
consumers do practically all of their shopping on the web. Digital marketing allows you
to speak to these individuals and accordingly extend the span of your organization.
Between Google Shopping Ads and brand mindfulness crusades, you can extend memory
and lift sales. Through the support of digital marketing practices company will be able to
attract more and more customers towards company and lead to enhance overall
performance of organisation. it has been analysed that digital marketing allows company
to communicate straightforwardly with the clients who see your content, eminently
through website comments, messages, reviews, and social media posts. This shows those
clients that you care concerning what they say and think, driving them to feel regarded
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