Implementing Digital Marketing for Growth in International Business in Australia

Running head: DIGITAL MARKETING
GROWTH OF INTERNATIONAL BUSINESS THROUGH
IMPLEMENTING DIGITAL MARKETING

DIGITAL MARKETING 2
Table of Contents
Chapter 1: Introduction....................................................................................................................3
1.1 Introduction............................................................................................................................3
1.2 Background of the study........................................................................................................3
1.3 Aim of the research................................................................................................................3
1.4 Objective of the research........................................................................................................3
1.5 Research questions.................................................................................................................4
Chapter 2: Literature review............................................................................................................4
2.1 Importance of digital marketing in international business.....................................................4
2.2 Advantages of implementing digital marketing strategies.....................................................4
2.3 Challenges related to digital marketing in international business..........................................5
2.4 Theory of digital marketing...................................................................................................6
2.5 Conceptual framework...........................................................................................................7
Chapter 3: Methodology..................................................................................................................7
3.1 Research philosophy..............................................................................................................7
3.2 Research design......................................................................................................................7
3.3 Data collection.......................................................................................................................7
3.4 Data analysis..........................................................................................................................8
3.5 Sample size............................................................................................................................8
3.6 Gantt chart schedule...............................................................................................................8
3.7 Expected outcomes................................................................................................................9
Chapter 4 Findings and analysis....................................................................................................10
4.1 Inclusion and exclusion criteria...........................................................................................10
4.2 Qualitative data analysis......................................................................................................11

DIGITAL MARKETING 3
Chapter 5 Discussion.....................................................................................................................12
Chapter 5: Conclusion...................................................................................................................13
5.1 Linking with objectives........................................................................................................13
References......................................................................................................................................14

DIGITAL MARKETING 4
Chapter 1: Introduction
1.1 Introduction
The process of doing business and the means of promotion has evolved with the changing
environment and technological development that has redirected the aspects of consumption. The
methods that are related to marketing have reached a higher scale in the present context. This is
due to the internet that has supported in the emergence of digital marketing. The importance of
digitization as well as online presence has made the company associated with tough competition
in the context of gaining customer’s attention. Digital marketing is considered to be more
demanding as compared to traditional marketing strategies. The project report focuses on
enlightening the aspect that is related with implementation of digital marketing for the growth in
international business in Australia.
1.2 Background of the study
Digital marketing is considered to be the process of promoting of brands with the use of
digital distribution channels. The factors associated with digital marketing helps the international
business to grow in the global platform (Hanlon, 2018). The implementation of digital marketing
in the international business of Australia helps the companies to increase awareness, visibility as
well as brand building. The tools and techniques that are applied in the context of digital
marketing implementation in the international business are considered to be cost effective (Tapp,
2014). The implementation of digital marketing is beneficial for the international business due
to the aspect that it drives people towards the company, engage the people as well as the
customers gets easy accessibility.
1.3 Aim of the research
The aim of the research is to understand the implications of digital marketing in regards
of developing the international business in Australia. The research also aims to evaluate the
advantages that the implementation of digital marketing provides to the business firms in
Australia.
1.4 Objective of the research
 To analyze the role of digital marketing in the growth of international business in
Australia