Digital Marketing: Purpose, Design, SEM, SEO, Social Media

This document provides an overview of digital marketing, including the purpose and design of digital elements. It also explains the intended approach to SEM, SEO, and social media, as well as analytics and measurement methodology. References are included for further reading.

DIGITAL MARKETING
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Table of Contents
Table of Contents.............................................................................................................................2
Brief explanation of the purpose and design of the digital element............................................3
Explanation on the intended approach to SEM, SEO and social media......................................3
Analytics and measurement methodology...................................................................................4
REFERENCES................................................................................................................................5
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Brief explanation of the purpose and design of the digital element.
Purpose of application-:
Beperfect is the mobile app that aids to monitor and track fitness of individuals. This app is
suitable as this leads to connects with dietitians, doctors, and trainer to navigate everything from
what to purchase at the grocery store to choosing healthy dishes at the restaurants (Liu, Perry and
Gadzinski, 2019). Beperfect is the app that assist to get healthy by reducing the weight and also
helps to better track longer-term process in the weight loss journey. This is application that is
based on proven principle that supports in calorie tracking and peer support for healthy and
sustainable weight loose.
Design of digital elements-:
Beperfect is application that is designed to have successful weight loose to accomplish a
happy and healthy lifestyle. Thus, element included in this application is to determine the
accuracy of these dietary weight loose apps in assessing the energy intake (Drai, Trugman and
Zehavi, 2019). This app has self-monitoring elements that may promote weight loss by
enhancing the awareness of individuals habits and progress. It also aids to creates the diet chart
and meal planner from the data of health and BMI to know exact weight of the body. Therefore,
this provides the key elements such as one-on-one nutrition and fitness coaching, and diet and
workout plans. This is application that undertake the holistic living by undertaking tracking
approach that keeps the user motivated and engaged.
Explanation on the intended approach to SEM, SEO and social media.
Intended approach is strategy that can be chosen at the beginning that assist to define the
strategic plan of new initiatives (Kasilingam and Thanuja, 2020). Hence, Bepefect has
undertaken the intended approach to SEM, SEO and social media in the following context as
are-:
Search engine optimization- This is the way that leads to make the app more visible when
people tends search for it. This is the process of gaining traffic and visibility with the help of the
search engines through the use of paid and unpaid efforts (Kingsnorth, 2019). It leads to gain
market online by buying Ads on the search engines such as Google, Yahoo or Bing.
Search engine marketing- with help of this, the Beperfect application can gather the attraction
of the larger number of audience. This is often considered as part of search marketing that works
as to have the use of paid tactics to gain (Kasilingam and Thanuja, 2020). However, the paid plan
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of action is inclusive of the both activities that involves with the setting up and optimising ads as
well as setting of the budget pays for the placement of ads. In this, customer can be attracted by
gibing pay per click ads etc.
Social media- This is one of the effective for undertaking health promotion and weight
management. This marketing approach can aid to gather the attraction of lot of audience towards
to Beperfect app (Drai, Trugman and Zehavi, 2019). In terms to enhance the traffic on the
application, the app will first offer 155 discount to the individuals who purchase the product
through the application and give extra 5 ;5 discount to people who refer this app to other by code
on Instagram.
Analytics and measurement methodology
It is necessary to measure performance of App so that it is identified what changes are
required in it. Along with it, analytics helps in providing data that how many people have
downloaded App, how effective App interface is etc. Besides that, on basis of it changes are
made into App (Liu, Perry and Gadzinski, 2019). Thus, in order to measure Beperfect App
performance there are several methods used. They are described as
Time to load- with this it is easy to find out time lapse between launch of App and how quickly
user has interacted with it. This means that how fast App is able to solve queries of user.
Total availability- it is a metric which is used to examine ability of end user to access the App on
daily basis for a particular time period. So, with this data will be analyzed that how well App has
performed.
Time to first byte- these analytics will be done to measure responsiveness of App how fast it has
been given response from back end (Drai, Trugman and Zehavi, 2019). With this Beperfect App
back end performance will be evaluated.
Reaction time- the analytics will be done to find out how much time App has fulfilled user
search results and time taken to complete transaction or buying of product by user.
So, this will be the method through which performance of App will be measured. In that
several analytics and metrics will used to find out strong and weak areas of App. Then, according
changes can be made into it.
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REFERENCES
Books and journals
Kasilingam, R. & Thanuja, V., (2020). RECENT TRENDS IN DIGITAL
MARKETING. Studies in Indian Place Names, 40(3), pp.4215-4224.
Kingsnorth, S., (2019). Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Heinze, A., Fletcher, G. & Cruz, A. eds., (2020). Digital and social media marketing: a results-
driven approach. Routledge.
Liu, S., Perry, P. & Gadzinski, G., (2019). The implications of digital marketing on WeChat for
luxury fashion brands in China. Journal of Brand Management, 26(4), pp.395-409.
Drai, D., Trugman, U. & Zehavi, R., Akamai Technologies Inc, 2019. System and method for
search engine optimization. U.S. Patent 10,346,483.
(Liu, Perry and Gadzinski, 2019) (Drai, Trugman and Zehavi, 2019) Kasilingam and Thanuja,
2020) (Kingsnorth, 2019) (Kasilingam and Thanuja, 2020).
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