Digital Marketing: Purpose, Design, SEM, SEO, Social Media

DIGITAL MARKETING
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Table of Contents
Table of Contents.............................................................................................................................2
Brief explanation of the purpose and design of the digital element............................................3
Explanation on the intended approach to SEM, SEO and social media......................................3
Analytics and measurement methodology...................................................................................4
REFERENCES................................................................................................................................5
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Brief explanation of the purpose and design of the digital element.
Purpose of application-:
Beperfect is the mobile app that aids to monitor and track fitness of individuals. This app is
suitable as this leads to connects with dietitians, doctors, and trainer to navigate everything from
what to purchase at the grocery store to choosing healthy dishes at the restaurants (Liu, Perry and
Gadzinski, 2019). Beperfect is the app that assist to get healthy by reducing the weight and also
helps to better track longer-term process in the weight loss journey. This is application that is
based on proven principle that supports in calorie tracking and peer support for healthy and
sustainable weight loose.
Design of digital elements-:
Beperfect is application that is designed to have successful weight loose to accomplish a
happy and healthy lifestyle. Thus, element included in this application is to determine the
accuracy of these dietary weight loose apps in assessing the energy intake (Drai, Trugman and
Zehavi, 2019). This app has self-monitoring elements that may promote weight loss by
enhancing the awareness of individuals habits and progress. It also aids to creates the diet chart
and meal planner from the data of health and BMI to know exact weight of the body. Therefore,
this provides the key elements such as one-on-one nutrition and fitness coaching, and diet and
workout plans. This is application that undertake the holistic living by undertaking tracking
approach that keeps the user motivated and engaged.
Explanation on the intended approach to SEM, SEO and social media.
Intended approach is strategy that can be chosen at the beginning that assist to define the
strategic plan of new initiatives (Kasilingam and Thanuja, 2020). Hence, Bepefect has
undertaken the intended approach to SEM, SEO and social media in the following context as
are-:
Search engine optimization- This is the way that leads to make the app more visible when
people tends search for it. This is the process of gaining traffic and visibility with the help of the
search engines through the use of paid and unpaid efforts (Kingsnorth, 2019). It leads to gain
market online by buying Ads on the search engines such as Google, Yahoo or Bing.
Search engine marketing- with help of this, the Beperfect application can gather the attraction
of the larger number of audience. This is often considered as part of search marketing that works
as to have the use of paid tactics to gain (Kasilingam and Thanuja, 2020). However, the paid plan
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