Digital Marketing: Tools, Techniques, and Impact on Organizations

DIGITAL MARKETING

Table of Contents
INTRODUCTION.......................................................................................................................3
TASK 1........................................................................................................................................3
Explain the difference of the digital marketing and the traditional marketing...................3
Explain the technology and the tools and techniques in the digital marketing..................3
Identify the role of digital marketing in organization........................................................4
Explain the technology and management of data and analytics for digital marketing.......4
Plan and implement the digital marketing campaign with the help of the digital marketing
tools....................................................................................................................................5
Explain the facets of the digital consumers and research tools..........................................5
Identify the legal and ethical issues surrounding the capture and storage in the digital
marketing context...............................................................................................................5
Work collaboratively and develop the problem solving in the project..............................6
Communicate concepts based on the quantitative data......................................................6
TASK 2 .......................................................................................................................................7
SIM BOUND SIMULATION............................................................................................7
CONCLUSION............................................................................................................................7
REFERENCES............................................................................................................................8

INTRODUCTION
Digital marketing is the marketing techniques which is used by the company to
promote the products in the market. Companies are using the digital marketing tools and
techniques which would be beneficial for the company to achieve the targets in the effective
way. Traditional marketing would be used by the company to work and also it would be used
by the company to do the marketing of the products. Digital marketing is done by the way of
the social media websites as well. Customer would not have the time to visit the stores and
complete the work on the given time. It is also focusing on the need of the customers and the
customers are attracted by the way of the discounts and the offers which are given to them for
working in the effective way. Advertisements are given by the company on then social media
websites and the so the products are promoted by the company by the way of the
advertisements. The report is discussing the tools and techniques of the digital marketing
which would have the impact on the customers. The sim bound simulation game is discussed
in the report and the game is designed to provide the knowledge to the students which want to
use the knowledge and do the marketing of the products (Moschis Lee and Mathur 1997).
TASK 1
Explain the difference of the digital marketing and the traditional marketing
Digital marketing is the tool which is used by the company to do the marketing of
products and services by using the digital technologies. Digital technology is used by the
company by the way of the computers and customers would use the technology by the way of
the mobiles and display advertising. The traditional marketing is referring to the promotion
and the advertisement for the products with the help of the newspapers and pamphlets.
Nowadays people are using the new technology and these have also increased the scope of the
marketing of the products. Companies would sell the products in market by the way of the
digital marketing tools like the use of the social media and the analytics tools and many more.
In the traditional marketing people would only include the return on the investment but in the
digital marketing it would include the analytic capabilities and many more (Mooney and
Slobodian 2016).
Explain the technology and the tools and techniques in the digital marketing
The digital marketing tools would be affecting the sales of products in market. These
tools would include the social media marketing and email marketing as well. In the social