Digital Marketing Report: Strategies, Tools, and Consumer Analysis

This report provides a comprehensive overview of digital marketing, encompassing its tools, techniques, and strategic applications. It begins by differentiating digital marketing from traditional methods, emphasizing the role of technology and various digital tools such as social media marketing and email marketing. The report delves into the role of digital marketing within organizations, highlighting its capacity to attract customers and expand global reach. It also examines the significance of data analytics in understanding consumer behavior and optimizing marketing strategies. Furthermore, the report outlines the planning and implementation of digital marketing campaigns, the characteristics of digital consumers, and the legal and ethical issues associated with data capture and storage. The report also discusses the Sim Bound simulation game, a tool designed to educate students on digital marketing principles. The report concludes by summarizing the key findings and emphasizing the importance of digital marketing in contemporary business.

DIGITAL MARKETING

Table of Contents
INTRODUCTION.......................................................................................................................3
TASK 1........................................................................................................................................3
Explain the difference of the digital marketing and the traditional marketing...................3
Explain the technology and the tools and techniques in the digital marketing..................3
Identify the role of digital marketing in organization........................................................4
Explain the technology and management of data and analytics for digital marketing.......4
Plan and implement the digital marketing campaign with the help of the digital marketing
tools....................................................................................................................................5
Explain the facets of the digital consumers and research tools..........................................5
Identify the legal and ethical issues surrounding the capture and storage in the digital
marketing context...............................................................................................................5
Work collaboratively and develop the problem solving in the project..............................6
Communicate concepts based on the quantitative data......................................................6
TASK 2 .......................................................................................................................................7
SIM BOUND SIMULATION............................................................................................7
CONCLUSION............................................................................................................................7
REFERENCES............................................................................................................................8

INTRODUCTION
Digital marketing is the marketing techniques which is used by the company to
promote the products in the market. Companies are using the digital marketing tools and
techniques which would be beneficial for the company to achieve the targets in the effective
way. Traditional marketing would be used by the company to work and also it would be used
by the company to do the marketing of the products. Digital marketing is done by the way of
the social media websites as well. Customer would not have the time to visit the stores and
complete the work on the given time. It is also focusing on the need of the customers and the
customers are attracted by the way of the discounts and the offers which are given to them for
working in the effective way. Advertisements are given by the company on then social media
websites and the so the products are promoted by the company by the way of the
advertisements. The report is discussing the tools and techniques of the digital marketing
which would have the impact on the customers. The sim bound simulation game is discussed
in the report and the game is designed to provide the knowledge to the students which want to
use the knowledge and do the marketing of the products (Moschis Lee and Mathur 1997).
TASK 1
Explain the difference of the digital marketing and the traditional marketing
Digital marketing is the tool which is used by the company to do the marketing of
products and services by using the digital technologies. Digital technology is used by the
company by the way of the computers and customers would use the technology by the way of
the mobiles and display advertising. The traditional marketing is referring to the promotion
and the advertisement for the products with the help of the newspapers and pamphlets.
Nowadays people are using the new technology and these have also increased the scope of the
marketing of the products. Companies would sell the products in market by the way of the
digital marketing tools like the use of the social media and the analytics tools and many more.
In the traditional marketing people would only include the return on the investment but in the
digital marketing it would include the analytic capabilities and many more (Mooney and
Slobodian 2016).
Explain the technology and the tools and techniques in the digital marketing
The digital marketing tools would be affecting the sales of products in market. These
tools would include the social media marketing and email marketing as well. In the social

media marketing the company would do the advertising of the products on the social media
websites which would include the websites like the Facebook and Instagram. The
advertisements are placed on the social media websites which would provide the knowledge
regarding the offers and discounts and the products as well (Kingsnorth 2019). In the social
media marketing company would use the social media for attracting the customers and for the
placing the advertisement on the social media. It would attract the customers and customers
would only buy the products form the link of the websites which are provided by the company
on the advertisements. Social media is the big platform for the company which would increase
the sales of company.
Identify the role of digital marketing in organization
Companies would use the digital marketing tools for capturing the market and for
attracting the customers towards the company. The internet is used by the employees and these
employees are analysing the need of the customers by the way of the social media. Targeted
customers are attracted by company by the way of the digital marketing and the discounted
offer and many more. By the digital marketing company would target the exact audience and
generate more revenue form them. Due to the help of the digital marketing business would be
spread all over the world and marketing of the product would be done in the whole world.
Whole world would see the features products, and they would buy the products accordingly.
Customer would not only buy the products, but they would also place the reviews and
recommendations after using the products and services of the organization. These tools and
techniques company would help company to gain profits and generate more profits and also
increase the productivity as well.
Explain the technology and management of data and analytics for digital marketing
Data analytics is the tool which would examine the data sets and set the conclusion of
the information which is gathered form the computers. It would measure the traffics and sales
which would influence the customers. Company would buy the software for storing the data
and for help the company to look after the marketing strategy. It would have created the
positive mind set and also it would help the company to look after the customer profile and set
the targeted customers which would affect the company to sales (Kennedy 2006). By the way
of the selected channels they would easily select the channels and marketing of the products.
Social media is the powerful tool which would share the information and the ideas which is

based on the electronic communication and the personal details as well. Through the digital
marketing tool and data analytics tools company would do the marketing of the products.
Plan and implement the digital marketing campaign with the help of the digital marketing
tools
The digital marketing campaign would result in the paid advertising by the way of the
advertising on the social media and for internet marketing as well. It would be done by the
way of the social media and also by the way of the websites which are made by the company
to look after the need of the customers. The company would also use the digital marketing
tools like the internet marketing which is popularly known as the cloud marketing. All the
products of the company would be shared by the employees by the way of the advertisements
on the internet. It would be promoted by the way of the way of the multiple approaches. These
all the work is completed by the way of the stimulation soft ware (Kannan 2017). These would
be beneficial for the company for promoting of the products.
Explain the facets of the digital consumers and research tools
The digital consumers want more and more innovation in the products and also the best
quality of the products as well. Consumers want more and more innovation in products and
these would be done by the way of technology. Digital consumers are demanding, and they
would buy the products and service online and also the payments for the products in done
online. Various mobile application have been started by the companies for satisfying the
customers in the effective way. The customers would require each and every knowledge
regarding the products and that knowledge is provided online by the company. Features of
products and information regarding the products is provided online. Customer would also
suitable for giving the feed backs and the reviews regarding the products on the websites and
also company would improvise the products and the customers would read the reviews of the
products. These would influence the customers and the decision-making ability of the
customers would be affected.
Identify the legal and ethical issues surrounding the capture and storage in the digital
marketing context.
Digital marketing is the big issues for the consumers because the consumers would
enter the data on the application while using the application and that data is also recorded by
the people (De Pelsmacker Van Tilburg and Holth 2018). It would also include the sensitive

details of the customers which are working in the effective way. These details would be used
by company to do the fraud and cheat the customers in the effective way. These ethical issues
would have the impact on the sales and these would have the effect on the consumers as well.
Digital marketing ethics would include the rules and resolutions form protecting the data of
the customer and also to deliver the right product and the quality product as well. There are the
issues in digital marketing which would include the social media tools and the communication
tools for the customers and many more. There is the lack of the transparency among the
people which are communicating on the social media.
Work collaboratively and develop the problem solving in the project
Effective collaboration would have the impact on the problems for the project it would
also have the impact on the employee performance. Employees would need the time to solve
the problems and also they would need the time to understand the problems and then try to
solve the problems. Employees would need time to plan the strategies and to implement the
plan as well (Chaffey and Smith, 2017). After implementing the plan one has to look back and
see the impact and the consequences of the implementing the plan. Besides these employees
need to work in the effective way and try to collaborate with the other employee which are
working in the effective way. Effective collaboration would have the impact on employee
performance because they would be able to solve the problems and work in the effective way.
These collaborations would have the build the strong employee relations and these would have
effect on the digital marketing.
Communicate concepts based on the quantitative data
Communication is must for the very individual whether he is the consumer or the
employee of the certain company. These would have the impact on the life of the individual
which is working in the effective way. Oral communication is done by the way of the
individual and mobiles but the oral communication Cannot be stored and it cannot be kept as
the evidence. Written communication is the messages and emails which are stored and can be
kept as the record and evidence. In the research work the written communication is must
because it would be recorded and it can be stored in the effective way. The oral
communication would not be included by the researcher while doing the research but the oral
communication has its own advantages (Chaffey and Ellis-Chadwick 2019). In the digital
marketing the written communication is must and the company would communicate with the

customers by the way of the mobile applications and also by the way of the chats which would
be used as well.
TASK 2
SIM BOUND SIMULATION
In the sim bound simulation is the digital marketing game which would have the
features to build the websites and write the advertisements on the large scale. Proper email
campaign would be stated and these would have the been started for promoting the products
on the large scale. In the simulation game it would do the marketing of the products which
would provide the knowledge to the students which are working in the effective way.
(Simulations) games is designed as per the need of the students which are learning to work in
the effective way and to use the digital marketing tools as well.
CONCLUSION
From the above report it would be concluded that the company would be concentrating
on the digital marketing tools and techniques which would be included in the above report.
The report would also provide the knowledge to the students regarding the tools and the
techniques of the marketing. The company would use the social media would be used by the
employees for working in the effective way. Social media would be used by the company to
work in the effective way and also use the latest strategies for attracting the customers in the
effective way. Companies have to follow the rules and the regulations which would be made
form protecting the customers form the cheating which would be done by the company in the
digital marketing. The sim bound simulation is the game which would provide the knowledge
to the students regarding the marketing techniques and tools.

REFERENCES
Books and journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online
reviews and hotel performance. International Journal of Hospitality Management. 72.
pp.47-55.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda.
International Journal of Research in Marketing. 34(1). pp.22-45.
Kennedy, A., 2006. Electronic customer relationship management (eCRM): Opportunities and
challenges in a digital world.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined
problems in digital marketing. Journal of Digital & Social Media Marketing. 3(4).
pp.294-303.
Moschis, G.P., Lee, E. and Mathur, A., 1997. Targeting the mature market: opportunities and
challenges. Journal of consumer marketing. 14(4). pp.282-293.