Digital Marketing: A Comparison of Traditional and Digital Marketing and Mapping Customer Journey

DIGITAL MARKETING LSBM200

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN BODY..............................................................................................................................................2
The differentiation between traditional and digital marketing:................................................................2
Customer touch points and explanation of Omni channel through customer journey:.............................4
Analysis of data help marketer to map the customer journey:.................................................................5
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
Digital marketing means advertisement of the products through various online platforms
such as social media, Google ads and Facebook ads. Digital marketing is the most powerful tool
that help business to increase the sales by promoting the product. This is a broad term which
have various elements that include promotion as well as awareness, many companies create
campaign to promote the details of the product and any such campaigns are been used to spread
the awareness through such online platforms. This report is based on the face book as the digital
landscapes.
MAIN BODY
The differentiation between traditional and digital marketing:
Mix Traditional digital
Product mix The product mix of traditional
marketing means various
points of the product such as
design, feature and quality
(Khwaja, Mahmood and
Zaman, 2020). This is mainly
used by the brands who
already have the powerful
establishment, tradition
marketing means marketing
of product done through
various methods for example
company use broadcast,
telemarketing or even
billboards. This traditional
marketing is been design to
attract the attention of the
The product mix of digital
marketing means show
audience or providing the
details of the product through
various online platform.
Product of the company
answer various questions of
the customer and even
provide the solution if the
audience is facing any
specific problem which only
can be solved by the product.
With the help of digital
platforms, many company are
now able to provide details of
the product more effectively.