This presentation explores the world of advertising and media, focusing on topics such as market environment, advertising objectives, market segmentation, creative message strategy, media strategy, budgeting, and projected outcomes. It discusses the case of McDonald's Breakfast in Hong Kong and its marketing strategies.
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ADVERTISING AND MEDIA
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Introduction McDonald's Breakfast is one of company full level of satisfyingofbreakfastinmorning.TheMcDonald's BreakfastinHongkongishavingtheavailabilityof delicious services along ineffective marketing strategies. In the following plan here will be discussion of the target marketofMcDonald'sBreakfastalongwitheffective developments of the advertising marketing campaign into a significant way.
Market Environment. PESTLE Political factor The political concern of company MacDonald are majorly concerns with regard to the strict labour laws in Hong Kong which is impacting the hiring process of company Economical factor There is good reputation id the MacDonald company which have the major application of scientific management. The company have the development of the growing level of market shares. Social factor The increased level of education and employment opportunities in the Hong kong has development the better demand of the company or fast food product which is Turin to be more beneficial in developmental of market share among the consumer
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INTERNAL ANALYSIS Strength The company will have development or preparation of breakfast (versatile) than its existing compositor which is considered to have the existence in more of prominent branches. McDonald provides breakfast at 4 Am as it operates for 24 hours which no other organisation in Hong Kong does. Thus its wider availablity is also one of the strength. Weaknesses The company have the face the strict labour laws which is hiring the development of products in more significant way Threat The company is facing major level of composition from its compositor such as KFC. Opportunities
Competitors Analysis McDonaldexperiencesstrong competition from KFC, local restaurants and organizations such as Fair-wood in termsofproductqualityaswellas pricing. The KFC uses highly intense promotional techniqueswhichattractsmajorityof customers.Thus,fiercemarketing competition is threat for the McDonald.
Advertising Objectives To raise the environmental awareness regarding the donation of specific part of earning into charity. To improve the image of firm among potential customers in significant way. To have providence of vegan friendly restaurant with inclusion of Omni pork items. To increase the level of breakfast varieties. To increase the sale of company in Hong Kong. To have effective distribution of products by working beyond meat.
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Market segmentation Demographics Early morning worker. Age- 10-75 years. Family size 1-2 in numbers. Family life cycle- occupations as student, employees or married couples. Psycho Graphics Segmentation Trendy and fun-loving Gym freak personality interested into vegan diet by adding something more healthy in schedule. Social class which are such as the middle, lower uppers' and upper scupper's. Early morning workers who needs breakfast early in the morning.
Creative Message Strategy McDonald is taking initiatives to create marketing strategy that offer happy meal services to customers. Therefore, this entity is taking the unique selling proposition as there creative message strategy. It can be done in three ways as-: Analysing competitors- The need of the customer must be analysed so that firm can able to identify the modes in which innovation is needed to be carried out. Putting yourself in customer shoes-Thus, managers to the enterprise needs to understand the perception of customer in order get full-fill their demands. Brainstorming emotional concept for business-This is significant to suspend during brainstorming sessions. Thus, customer must be humble and genuine. He must not have ego to deal with business conditions effectively.
Media Strategy The company MacDonald is being known as the one of major fast food brands in the world which is basically being communicating with the helps of its comprehensive approval to adverting and marketing. The endorsement activities executes by the firmaidscommunicateeffectively.Thus, quoted firm needs to use the approach as Newspapertopromotetheirproductand services to the customers. This can be one of the effective way as this aids to get reach to the number of customers.
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Marketing expenses ExpensesAmount Advertisement cost5000 Website designing cost4000 Market research cost2500 Promotion cost5500 Transporation cost1500 Total cost18500
Budget
Projected Outcome The measurement will be taken place with the helps of KPI indicator which will helps in everlastingtheperformanceofeffective advertisement plan. The company will also haverevalorizationwithusedofeffective number of breakfast which has been sold to market. There were estimations of 20% in the sales which have contributes to developmental of charity raise above 30% in market. The customer are awareness of healthiness division of company.
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Conclusion From the above repost it can be concluded that McDonald's Breakfast is one of company full level of satisfying of breakfast in morning. The McDonald's Breakfast in Hong kong is having the availability of delicious services along ineffective marketing strategies
References Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of International Social Research.10(51). Blockeel, C. and et.al.,2016. A fresh look at the freeze-all protocol: a SWOT analysis.Human reproduction, 31(3). pp.491-497. Min, C., Liangwen, L. and Yue, X.G., 2018. New Thoughts on Porter. IETI Transactions on Social Sciences and Humanities, 1, pp.105-113. Daidj, N., 2018. The Evolution of Strategic Management Concepts. Handbook of Media Management and Economics.