Advertising and Media

ADVERTISING AND MEDIA

TABLE OF CONTENTS
 Introduction
 Market Environment.
 Advertising Objectives
 Market Segmentation
 Creative Message Strategy
 Media Strategy
 Budgeting
 Media Mix Allocation
 Projected Outcome
 Measurement
 Conclusion

Introduction
McDonald's Breakfast is one of company full level of
satisfying of breakfast in morning. The McDonald's
Breakfast in Hong kong is having the availability of
delicious services along ineffective marketing strategies. In
the following plan here will be discussion of the target
market of McDonald's Breakfast along with effective
developments of the advertising marketing campaign into a
significant way.

Market Environment.
PESTLE
Political factor
The political concern of company MacDonald are majorly concerns with regard to the strict
labour laws in Hong Kong which is impacting the hiring process of company
Economical factor
There is good reputation id the MacDonald company which have the major application of
scientific management. The company have the development of the growing level of market shares.
Social factor
The increased level of education and employment opportunities in the Hong kong has
development the better demand of the company or fast food product which is Turin to be more
beneficial in developmental of market share among the consumer