Digital Marketing: Overview, E-commerce Influence, Consumer Trends, Tools, and Strategies

This document provides an overview of digital marketing, including its landscape and the influence of e-commerce growth on marketing practices. It also discusses key consumer trends and insights that enhance the growth of digital marketing. Additionally, it explores essential digital tools available to marketers in contrast to brick and mortar and other physical channels. The document further examines the development of e-commerce and digital marketing channels and platforms compared to physical platforms. Lastly, it delves into the digital marketing plan and strategy of Amazon.