Digital Marketing: Assessing the Landscape and Consumer Trends

This document provides an overview of digital marketing, including the assessment of the digital marketing landscape and the contrast between online and offline marketing. It also evaluates key consumer trends fueling the growth of digital marketing and discusses the use of digital tools and hardware in contrast with physical channels. Additionally, it explores the growth of e-commerce and digital marketing platforms and channels and compares them with physical channels. Finally, it covers the design of a digital marketing plan and strategy to build multi-channel capabilities and discusses the evolution of omni-channel marketing.