Intermediaries, Influencers and Potential Partners in Digital Marketing

DIGITAL MARKETING
Name of Student
Institution Affiliation
D. Intermediaries, Influencers and Potential Partners
Different sites influence brand attitudes, advertising attitudes and consumers purchase
intentions. For example, social media sites such as Facebook, Twitter may have a huge impact on
consumers due to their huge subscription rates. Information shared on social media sites can

make consumers act in specific ways. Sharing of information posted on social media sites may,
therefore, influence the purchase decisions of consumers (Roesler, 2015).
E. Wider Micro Environment
Social
Digital marketing has had a major impact on consumer purchase attitudes. As
technologies and digital practices evolve so are the attitudes of consumers. For example, more
consumers, about 66% currently look up information or products on the internet before
purchasing. Also, about 57% of consumers make recommendations based on their email-inspired
purchases (Spencer, 2012).
Legal
Digital marketing is an essential component of a business. However, certain legal factors
need to be adhered to for it to be successful. Majorly the legal aspects that need to be considered
include rule and regulations of consumer protection bodies, intellectual property issues, privacy
and data collection (Patel, 2019).
Environment
Ethics and sustainability are important components of any marketing endeavor. Most
critical ethical issues in business are trust and integrity. Commitment to ethical practices by an
organization wins the trust of customers. Sustainability requires companies to minimize negative
impact on the economy, society, community, local and global environment. The approach used
considers all these aspects. It is therefore ethical and sustainable.
Political
Business can be funded through several avenues. One of these avenues.one of these
avenues is through government schemes. Generally, these schemes offer loans to fund unfunded