Digital Marketing Theory and Recommendations for Domino's

Digital MarketingNAME
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Digital marketing theory
 Digital marketing is basically promoting brands to the target customers using digital
advertising mediums.
 Such mediums includes; radios televisions, internet, mobile and other social media marketing
tools (Mooney, and Slobodian, 2016).
 Marketing theories are used to explain customer purchasing behaviors and attitudes
 One of the most common theories is the collective intelligence theory
 The theory holds that groups are better off and more productive than individuals.
 There is a phenomenon known as crowdsourcing.
 The phenomenon entails breaking down big projects into small tasks and assigning the tasks
to a big number of people to complete them.
 Collective intelligence has its roots from this phenomenon
 When crowdsourcing is applied in marketing,, marketers basically involve the customers in
the operations and make them part of their campaigns (Kannan, 2017)
 This is in an attempt to learn more about the customers and respond to their needs
effectively.