Importance of Digital Marketing for Growth and Productivity of Business Operations: A Case Study of Netflix

Research Methods for
Business
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Contents
Introduction......................................................................................................................................3
Excepted outcomes from the proposed research.............................................................................3
Contribution highlighting the significance of this study.................................................................4
References........................................................................................................................................6
Books and journals......................................................................................................................6
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Introduction
This research is focusing on idea of analysing the importance of digital marketing in order to
increase growth and productivity of business operations. This idea is focusing on the
organisation called Netflix. The background of this research is based on the digital marketing
that helps every organisation in enhancing their growth opportunities in the market. As company
is using this digital marketing process in order to enhance their productivity and selling. Digital
marketing is the tool of marketing which help the organisation in connecting with the customers
through internet basis and enhance their sales and profitability as well (Christofi, Iaia, and
Masciarelli, 2021). As in context with Netflix, it is the American top content platform which is
also a production company. It is providing subscription based streaming services that is offering
services of online streaming of films and television series.
This study is aiming to the analysing the importance of digital marketing in order to increase
growth and productivity of business operations. There are certain objectives which re to be
achieved that is firstly is to know about the concept and meaning of digital marketing and its role
in the organisation for increasing growth opportunities and task. Then secondly is importance of
digital marketing in growth and productivity of the organisation. Finally, there is a challenge that
is being faced by mangers of marketing at the time of implementing digital marketing strategies
in the organisation.
Excepted outcomes from the proposed research
The expected outcomes could be explained by having aa look on Gibbs reflective model of
reflection. Let discussed it in detail:
This is the first step of reflection which is called as description as it is reflecting on the
understanding of the research study and activities and task which are included in detail
(Dewnarain, Ramkissoon, and Mavondo, 2021). In this first stage of reflection model, I have
focus on various digital marketing that is being sued by many of the organisation now a day in
order to promote their products and services in effective manner. as I have analysed various
digital marketing’s strategies. This helps me in sharing information about a particular topic and
discussion of what activities and task to be used by Netflix in order to attract customers. By
conducting this research, I have also analysed that there are various digital marketing strategies
used in organisation like search engine optimisation, websites and social media marketing in
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