Importance of Digital Marketing for Growth and Productivity of Business Operations: A Case Study of Netflix

This research focuses on the importance of digital marketing in enhancing growth and productivity of business operations, using Netflix as a case study. The study aims to analyze the concept and meaning of digital marketing, its role in increasing growth opportunities, and the challenges faced by managers in implementing digital marketing strategies.

Research Methods for
Business
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Contents
Introduction......................................................................................................................................3
Excepted outcomes from the proposed research.............................................................................3
Contribution highlighting the significance of this study.................................................................4
References........................................................................................................................................6
Books and journals......................................................................................................................6
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Introduction
This research is focusing on idea of analysing the importance of digital marketing in order to
increase growth and productivity of business operations. This idea is focusing on the
organisation called Netflix. The background of this research is based on the digital marketing
that helps every organisation in enhancing their growth opportunities in the market. As company
is using this digital marketing process in order to enhance their productivity and selling. Digital
marketing is the tool of marketing which help the organisation in connecting with the customers
through internet basis and enhance their sales and profitability as well (Christofi, Iaia, and
Masciarelli, 2021). As in context with Netflix, it is the American top content platform which is
also a production company. It is providing subscription based streaming services that is offering
services of online streaming of films and television series.
This study is aiming to the analysing the importance of digital marketing in order to increase
growth and productivity of business operations. There are certain objectives which re to be
achieved that is firstly is to know about the concept and meaning of digital marketing and its role
in the organisation for increasing growth opportunities and task. Then secondly is importance of
digital marketing in growth and productivity of the organisation. Finally, there is a challenge that
is being faced by mangers of marketing at the time of implementing digital marketing strategies
in the organisation.
Excepted outcomes from the proposed research
The expected outcomes could be explained by having aa look on Gibbs reflective model of
reflection. Let discussed it in detail:
This is the first step of reflection which is called as description as it is reflecting on the
understanding of the research study and activities and task which are included in detail
(Dewnarain, Ramkissoon, and Mavondo, 2021). In this first stage of reflection model, I have
focus on various digital marketing that is being sued by many of the organisation now a day in
order to promote their products and services in effective manner. as I have analysed various
digital marketing’s strategies. This helps me in sharing information about a particular topic and
discussion of what activities and task to be used by Netflix in order to attract customers. By
conducting this research, I have also analysed that there are various digital marketing strategies
used in organisation like search engine optimisation, websites and social media marketing in
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order to gather more customers towards their organisation. As this build customer trust and their
loyalty as well.
The second stage which is called as feelings, as in this stage, as in this stage there is an
analysis of the activities which is founded in stage 1. This research is carried out on effective
manner which includes detailed analysis of the recent changes coming in digital marketing. From
this I have made questionnaire survey in order to collect accurate and reliable data and
information (Khuntia, Kathuria, and Celly, 2021). So that I could get in depth knowledge about
this topic.
Third stage is referring to evaluation, which focus on dealing of issue which I have faced
while conducting this research. I have mentioned a brief description of the study while
conducting literature review section. It focusses on how this digital marketing helps the
organisation in attracting more customers and providing growth opportunities to the employees
as well. It also focusses on how these digital marketing creates importance in the organisation.
Fourth stage is analysis which is focusing on the self-reflection and research
understanding. In this stage I have finds out some of my strength and weaknesses. My strength
are communication skills and time management skills and my weakness is lack of stress
management and lack of financial resources as well. I have to overcomes from these challenges.
The fifth step is conclusion that is more focus on conclusion part of the research. This is
made so that the information which is gathered about a particular data should be concluded. I
have made an ideas of digital marketing and this help the organisation in creating positive impact
on customers and organisation both (Saura, Reyes-Menéndez, and Correia, 2021).
Final step is action plan, as it is made for further research, as in this step is related to more
effective approaches and changes that could be done in the future report and where I could have
made some of the improvements. This will help me in gaining better outcomes as well. Further, I
will focus on my weakness that is lack of stress managements, As I will complete my work on
time which helps me in reducing my stress and schedule my targets effectively. Moreover, I
could use another research strategy that is interview to collect data and information in most
effective manner.
Contribution highlighting the significance of this study
This research is significant because it gets to know more details about digital marketing that
is the biggest platforms now a day is being used by organisation in order to enhance their
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customer base. In the recent survey, it is being recorded that there are various social media sites
through which digital marketing can be done thorough such as Instagram, search engine
optimisation, Facebook, email or websites etc. (Tolstoy, Nordman, and Özbek, 2021). according
to me, these websites help the organisation in development of their productivity and sales as
well. Customers get more attracted towards the digital marketing as this helps them in
understanding better about the brand and knowing about their products as well.
As in context with Netflix, it is to be recommended that customers now a day more using
this digital marketing because they found it more interesting as compared to any other
application or any other websites. They found true content in that. So, for that Netflix should
provide many other discounts in order to attract the customers. This study helps in understanding
about the importance of digital marketing, its role in growth of the company and later there are
the challenges that is being faced by company in implementing digital marketing strategies.
Netflix should provide more digital marketing strategies and provide a unique content to the
customers so that they could develop various strategies in order to enhance their customer base
and creating growth opportunities as well. This helps them in development of their productivity
and results in achievement of the goals and objectives.
Finally, it is to be concluded that this research will helps in knowing about the importance of
digital marketing within an organisation and how it helps in development of growth
opportunities in an organisation (Yadegaridehkordi, Nilashi, and Ghabban, 2021). This has been
well discussed in the above study that utilising of the digital marketing strategies sin the
organisation builds company image, attract more customers, enhance customer base and results
in increasing of the sales of the company as well.
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References
Books and journals
Christofi, M., Iaia, L., Marchesani, F. and Masciarelli, F., 2021. Marketing innovation and
internationalization in smart city development: a systematic review, framework and
research agenda. International Marketing Review.
Dewnarain, S., Ramkissoon, H. and Mavondo, F., 2021. Social customer relationship
management: a customer perspective. Journal of Hospitality Marketing &
Management, pp.1-26.
Khuntia, J., Kathuria, A., Andrade-Rojas, M.G., Saldanha, T. and Celly, N., 2021. How Foreign
and Domestic Firms Differ in Leveraging IT-enabled Supply Chain Information
Integration in BOP Markets: The Role of Supplier and Client Business
Collaboration. Journal of the Association for Information Systems, 22(3), p.6.
Saura, J.R., Reyes-Menéndez, A., deMatos, N. and Correia, M.B., 2021. Identifying Startups
Business Opportunities from UGC on Twitter Chatting: An Exploratory
Analysis. Journal of Theoretical and Applied Electronic Commerce Research, 16(6),
pp.1929-1944.
Tolstoy, D., Nordman, E.R., Hånell, S.M. and Özbek, N., 2021. The development of
international e-commerce in retail SMEs: An effectuation perspective. Journal of
World Business, 56(3), p.101165.
Yadegaridehkordi, E., Nilashi, M., Nasir, M.H.N.B.M., Momtazi, S., Samad, S., Supriyanto, E.
and Ghabban, F., 2021. Customers segmentation in eco-friendly hotels using multi-
criteria and machine learning techniques. Technology in Society, 65, p.101528.
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