Digital Marketing Report 2022

Digital Marketing
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Digital Marketing 1
Executive summary
In the competitive environment, the profitability and survival of the business is dependent on the
digital marketing strategy of the business. The aim of the report is to select the brand that makes
use of the digital media with the motive to generate the awareness about products and to grab the
attention of maximum customers. The findings show that audit of the digital media channels of
Nike. This has been found that Nike adopts different channels like Facebook, Instagram, Twitter,
and many others. The outcomes shows that the company strategy shows that they are able to
make strong position among the customers, attract customers, improves profitability, deals with
the competitors and many others. The evaluation of the digital marketing content for Nike is
done which shows the positive and negative element. The digital marketing strategy of company
has been analysed with the tool of SWOT analysis.

Digital Marketing 2
Contents
Introduction......................................................................................................................................3
Brand overview................................................................................................................................3
Target market...................................................................................................................................4
Segmentation...............................................................................................................................4
Audit of digital media channels.......................................................................................................6
Facebook......................................................................................................................................6
Instagram.....................................................................................................................................7
Twitter..........................................................................................................................................7
Evaluation of the digital media contents.........................................................................................8
Quality over quantity...................................................................................................................8
Go Beyond the product................................................................................................................8
SWOT analysis................................................................................................................................9
Strengths......................................................................................................................................9
Weaknesses..................................................................................................................................9
Opportunities...............................................................................................................................9
Threats.......................................................................................................................................10
Recommendations..........................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

Digital Marketing 3
Introduction
Digital marketing is the element of the marketing that makes use of internet and online-based
digital technologies in order to promote the products and services. The report aims to conduct the
research and investigate how the brand makes use of digital marketing so that they can generate
high profit in the competitive market. Nike Company is selected for the analysis of the digital
marketing strategy as they find high rivalry in the market. The report comprises of the target
market of brand and the customers to whom they want to attract. Furthermore, the discussion
includes the audit of the digital media channels used by the brand in order to promote or attract
customers. The content that is used by the business on social media sites is essential to be
considered because business can use different content to grab the attention of the customers
which is essential as a brand is finding high competition.
Brand overview
Nike is an American multinational corporation which is involved in the design, development,
manufacturing across the world. In the year 1964, the company was established by the University
of the Oregon track athlete Phil Knight and his coach, Bill Bowerman (Nike, 2020). The mission
of the company is to drive the customers to do everything possible with the motive to expand the
potential of the human. The company is forming groundbreaking sports innovation by forming
the products more sustainably, by forming and diversifying the global team which is essential to
have a positive impact in communities.