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Digital Marketing Plan - Argos Ltd Assignment

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Added on  2021-02-21

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Digital Marketing Plan
Digital Marketing Plan - Argos Ltd Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1 Explanation of digital marketing and comparison of offline & online marketing conepts....1P2 Analysis of consumers trends that are Filling development of digital marketing..................2Task 2...............................................................................................................................................3P3 Hardware & tools related digital that avail to marketers in terms to building material andother physical channels. ..............................................................................................................3P4 Importance of developing digital marketing platforms with compared to traditionalchannels........................................................................................................................................4TASK 3............................................................................................................................................5P5 Digital marketing plan and strategy to build multi channel capabilities................................5P6 Explanation of omni channel marketing.................................................................................9TASK 4..........................................................................................................................................10P7 Evaluation of measurement techniques & performance metrics .........................................10P8 Present a set of action to improve performance in digital marketing...................................10REFERENCES..............................................................................................................................12
Digital Marketing Plan - Argos Ltd Assignment_2
INTRODUCTIONDigital marketing is tool of marketing which have different promotional techniques thatoffer assistance to reach customers through online channels. Thus, these technologies providesthe proper tool to the business in order to promote the product and service on social media. Thus,organization can used the mobile phone, digital medium, display advertising to attract thecustomer (Yusoff, Alias, Abdullah and Mansor, 2019). Thus, this marketing is called directmarketing which means consumers and sellers interlink with each other via digital technologiessuch as emails, websites, communications etc. The present report is based on digital marketing of Argos Ltd. It is a British catalogueretailer operating in the United Kingdom and Ireland. The report will cover the digital marketingactivities such as opportunity, challenges and impact of the digital environment & also comparethe online mad offline marketing, explained the digital tools, platforms and channels and alsocompare different physical channels such as bricks and motor. Moreover, report will demonstrate the digital marketing plan and describe multi channelcapabilities. Lastly, report will evaluate several types of monitoring the digital marketingeffectively. TASK 1 P1 Explanation of digital marketing and comparison of offline & online marketing coneptsOverview and Digital marketingDigital marketing termed out as tool of advertising about product and service in themarket via different electronic and digital medium such as emails, websites, mobilecommunication etc. However, this current trend of modern customer spend more time in socialmedia and uses the different digital platforms (Classen and Friedli, 2019). This aids to choosethe best and quality product as per the selection. Therefore, this is reason many organizations aremore concern for their marketing channels and they make huge efforts and target the customeraccording to their needs and demands. Therefore, organization can provide a cross-channel,continuous personal experience to their customers for enhance customer experience. Therefore,while using this technology firm can expand their business globally this new tool helps to reachout to more and more customers in number of ways. Online Marketing 1
Digital Marketing Plan - Argos Ltd Assignment_3
Difference between online and offline marketingThis marketing is type of electronic, internet marketing and online marketing thatdirectly interlinks customer and seller across the world. The purpose of this marketing isthat they provide the service to the customer by different Ways that are as web design,SEO, PPC, Social media marketing etc (Young, 2019). online marketing methods areSearch Engine Optimizationsocial medial marketingEmail, artificial marketingContent marketingLead generation Offline Marketing This marketing aids to promote the product through different promotional activities thathelps to Create the brand awareness. It also useful to attracts the consumers by increasing thedemand of product. Therefore, the main strategy of offline marketing is to use media channels tocreate awareness of product and services. This aids to provide more chance of reaching outaudience. Offline marketing methods are TelevisionPostersPamphletsBrochureRadioFlyersNewspapersBannersP2 Analysis of consumers trends that are Filling development of digital marketingOpportunities of digital marketingDigital marketing is broad Area of marketing and the number of changes has taken in pastfew decades. The internet has direct impact on many businesses because this is the best and2
Digital Marketing Plan - Argos Ltd Assignment_4

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