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Digital Marketing Plan Assignment Sample

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Added on  2021-02-21

Digital Marketing Plan Assignment Sample

   Added on 2021-02-21

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Digital Marketing Plan
Digital Marketing Plan Assignment Sample_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1 Overview of digital marketing landscape and compare online and offline marketingconceptDigital marketing : ......................................................................................................................1P 2 Key consumer trends and insights which are fuelling the growth of digital marketing........3TASK 2............................................................................................................................................4P 3 Key digital tools and hardware which are available to marketers in comparison to bricksand mortar as well as other physical channels. ...........................................................................4P 4 Development of e-commerce and digital marketing platforms and channels in contrasts tophysical channels. .....................................................................................................................6TASK 3 ...........................................................................................................................................7P 5 Develop digital marketing plan and strategy to build multi-channel capacities....................7P 6 Ways of developing omni-channels marketing...................................................................11TASK 4 .........................................................................................................................................12P 7 Measurement techniques and performance metrics in digital marketing............................12P 8 Set of actions to improve performance in digital marketing...............................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
Digital Marketing Plan Assignment Sample_2
INTRODUCTIONDigital marketing is the merchandising of goods and services utilizing digitaltechnologies, mainly on the internet but also involving mobile phones, display advertising andany other digital platforms. The development of digital marketing since 1990s and 2000s hasmodified the mode products and companies utilize technology for marketing. Digital platformsare highly integrated into marketing plans and day to day life (Chaffey and Ellis-Chadwick,2019). In order to that, digital marketing in United Kingdom has been at the major boundarysince 1996 when their group aided make IAB trade association. Also, British media shifts tosmartphone and social media, marketers require the correct consumer insights and channelselection to get the most from the digital marketing budgets. Study is based on the Argos Ltd. Itis British catalogue retail operating in the UK and Ireland. Also, it is subsidiary of Sainsbury's.Report will present the overview of digital marketing landscape and compare online and offlinemarketing concept. It will determine key consumer trends and insights which are fuelling thegrowth of digital marketing. It will assess the digital techniques and hardware which areavailable to marketers in comparison to bricks and mortar as well as other physical channels. TASK 1P 1 Overview of digital marketing landscape and compare online and offline marketing conceptDigital marketing : Digital marketing is the modern marketing platform because all the marketing activities in digitalmarketing take place with the use of technology. In this marketing of a product or a service isdone using digital technology, mostly on internet but it also includes other digital mediums suchas display advertising, mobile phones and many more. Digital marketing came to limelight sincelate 90s, digital marketing change the concept of marketing by using technology for marketing.As in the era of technology digital marketing is wide-spreading and are more effective thannormal marketing. There are various method of digital marketings such as search engineoptimization, content making, search engine marketing, social media marketing, e-commercemarketing, direct email marketing and may more. It has also extant to non internet marketingsuch as MMS and SMS. Digital marketing is the most efficient and most common method usefor marketing of product or service (Kingsnorth, 2019). The latest trend of digital marketing alsosupports the online marketing. Difference between online and offline marketing BASIS ONLINE MARKETING OFFLINE MARKETING 1
Digital Marketing Plan Assignment Sample_3
Cost Online marketing is lessexpensive than offlinemarketing. The major expenseof Argos Ltd, is on searchengine optimization and socialmedia marketing. It alsoincludes marketing throughSMS and Digital Screens(Kingsnorth, 2019). As per thelatest trends internetavailability is very feasible andeasily available makinginternet marketing moreeffective and influential. Offline marketing is moreexpensive than onlinemarketing. In offlinemarketing firm need to salariesto employees, rent, other bills,spend money on maintainingthe stock. It also includesnewspaper and radioadvertisements(Chaffey andEllis-Chadwick, 2019)..Exposure Online marketing doesn'tbarriers and any limits it caneasily reach to globalcustomers and can givemaximum exposure to ArgosLtd. It is not necessary for thecompany to set local stores(Kotler, Kartajaya andSetiawan, 2016). Offline marketing havelimitation. It can online reachto particular area or to fewpeople. It can never givemaximum exposure to thecompany (Banerjee, 2016.).Convenience Online marketing doesn't haveany time limits. It is open 24\7.Customers can purchase thecompany's product any timethey want and from anywhere.Through online marketing theproducts can also be deliveredat home giving rise to newIn case of offline marketingArgos Ltd can sale theirproducts if they are havingtheir outlet open in theparticular area(Quigley, 2015).2
Digital Marketing Plan Assignment Sample_4

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