Digital Marketing Plan Assignment - Cleenol limited

Added on - Dec 2020

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Digital Marketing Plan
EXECUTIVE SUMMARYDigital marketing is an effective tool of marketing which assist the management inattracting a large number of customers through analysing their needs and wants. In presentassignment, a digital marketing plan is prepared for Cleenol limited in which various techniquesand tools are used for attracting the targetted customers. SOSTAC planning is also used so that aparticular digital marketing plan can be formed through which brand image of firm inmarketplace can be build in easy manner. For analysing the demands and wants of customers,management have used situational analysis so that internal abilities for the future adoption ofnew digital plan can be determined in easy manner. Furthermore, company have introducedSMART objectives which helps them in analysing future targets. In order to attracting largenumber of customers, management of Cleenol have to identify the target market and make strongpositioning of the products. After this, Action plan is made which helps in implementation ofstrategies along with techniques so that final measurement of overall plan can be done properly.Through this report, digital marketing plan is essential to make by the management of Cleenol asit helps them in influencing the interest and buying behaviour of customers which results inincreasing existing customer base. Management of Cleenol should adopt some promotionalstrategies like marketing mix or social media platforms for increasing brand awareness andcustomer base in marketplace. For this, they have to provide proper training to their employeesso that proper knowledge of implementing various digital tools can be gained. As the result of it,they can find new or innovative ways for advertising their products for grabbing attention of alarge number of customers. They should also adopt some marketing models like digitalmarketing models so that through giving advertisements on the sources like TV, mails, whichwill ultimately leads the firm towards growth and success of firm in marketplace. They can't usetraditional marketing models like door to door or offline marketing because it can proveexpensive for the firm.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4DIGITAL MARKETING PLAN.....................................................................................................4Situational analysis.................................................................................................................5Objectives...............................................................................................................................6Strategy..................................................................................................................................7Tactics.....................................................................................................................................9Action...................................................................................................................................11Control..................................................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONDigital marketing is a tool that is used by the organisations for promoting or marketingtheir products and services. Whereas, digital marketing plan is formed for attracting the targettedcustomers towards the offerings of organisation. It also helps the management in identifying theneeds and wants of customers so that it can be fulfilled accordingly. Cleenol limited is the firmwhich is taken in this assignment. Company manufactures and distributes cleaning and hygienicproducts in UK and worldwide along with its main objective is to distribute the products in largernumber of markets. In this report, a digital marketing plan will be prepared which includes sixsteps along with SOSTAC planning will also done so that digital marketing plan of Cleenollimited can be prepared properly.DIGITAL MARKETING PLANDigital marketing can be determined as an effective tool which is used by the firms foradvertising their products. Due to enhancement in the technologies, digital marketing has gavebetter solution to the firms instead of using door to door marketing. In earlier time, traditionalmarketing is using by the organisations for spreading awareness about the offerings among thecustomers which is very expensive and provides difficulty to the employees in covering alltargetted market. Whereas, digital marketing is very useful in overcoming all these difficulties(Zook, 2016).SOSTAC planning approach is mostly used by the number of organisations for makingseveral plans like corporate, marketing, e-marketing, advertisement etc. Organisations can alsouses this approach in making marketing and digital plans. SOSTAC involves six steps such assituational analysis, objectives, strategies, actions and control which all are necessary for the firmin making an effective marketing plan. Digital marketing also assists the firms in reaching to alarge number of customers therefore, management of Cleenol can use this approach for attractingmore customers towards their offerings and gaining competitive advantage. Steps of thisplanning approach are given as under:
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