Digital Marketing Plan Assignment

Added on - 22 Jul 2020

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DIGITAL MARKETING PLAN
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Mission & Vision........................................................................................................................1Objective and Goal......................................................................................................................1Analysis of the existing and target market..................................................................................2SWOT Analysis..........................................................................................................................2FUTURE STRATEGY....................................................................................................................2Areas of opportunities for future improvement..........................................................................2Race Outline advocated...............................................................................................................4Resources required......................................................................................................................5Priorities and reasons for resources.............................................................................................6Challenges and methods to overcome.........................................................................................6Outline of proposed strategy and key success indicators............................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONDigital marketing is a process of introducing and advertising of the product and servicesin the market with help of the digital channels. The major objective of this process is to promotethe brands with use of various digital media. In the present report, the significance of digitalmarketing and its application has been addressed with respect of SaSa international holdinglimited company. Cited venture deals in the cosmetics products such as make up, hair care, body,skincare, fragrance, body care products, health and beauty supplements etc. In this presentassignment, analysis of the currents objective, mission, strategies, goal, target market has beensystematically addressed. In addition to this, proposed strategy for improvement has been alsoclearly discussion in this report.MAIN BODYSa Sa international holding limited is one of the famous leading cosmetic retailingorganisation which is deals with various cosmetic products such as make up, hair care, body,skincare, fragrance, body care products, health and beauty supplements etc. As per the HongKong report, Sa Sa company have Retail Asia Pacific top 500 ranking of the retail magazinesand it also represents more than 100 international beauty brands in the Asia. Following arevision, mission, objective and goal of the cited venture-Mission & VisionSa Sa company have mission is to produce the high quality of beauty products in themarket and effectively meet actual needs of the customers related to the cosmetics. Cited ventureis successful and well established “One stop cosmetic store which offers varieties of cosmeticsproducts and its online channels delivers online shopping services to customers (Bates andBitton, 2010). It desires to gain high market share and profitability in the beauty and cosmeticsector by deliver high quality of beauty product and services to customers. It another mission isto build long term partnership with our suppliers.Objective and GoalSa Sa company have objective is to meet the regular demand of the customer related to thecosmetic product and become number one cosmetic retail in the world. Its goal is to grow itscore cosmetic retailing business by incresaing retail outlet throughout the region.1
Analysis of the existing and target marketIn the time, Sa Sa company have target market to all female and male candidate. It produces theproduct and services according to the needs of the male and female related to their beauty.SWOT AnalysisIn order to analyse the competency and effectiveness, SWOT model can apply which are asfollows-Strength- Sa Sa company have major strength is related to its high quality of cosmetic productand services. It has effective presence on the online channels through which it has effectivelydealt with customer and solve their queries related to cosmetic products. Another major strengthof the Sa Sa company is its continuous research and innovation in the cosmetic products.Weakness- It majors weakens is related to the changing taste and preferences related to thecosmetic so company have to change its product customisation. Another major weakness isrelated to the product differentiation (Beaudry and Pinsonneault, 2010). It has weak onlinepresence and e-commerce channel on the internet so it required to improve its e-commercechannel. Its another weakness is its low promotion and advertsiment.Opportunities- Its major opportunity is to develop such effective natural and cosmetic productswhich produced with very less chemical products. In addition to this, its another opportunity is tobecome the number one leading cosmetic retailer in the world.Threats- One major threat is related to the high level of competition. In the cosmetic industry, SaSa company have high level of rivals and competitors so this is one of the challenge for citedventure (Bilbao-Osorio, Dutta and Lanvin, 2013). In addition to this regular changing the tasteand preferences of customer related to the cosmetic is also major challenge for the Sa Sacompany.FUTURE STRATEGYAreas of opportunities for future improvementFrom the SWOT analysis it has been analysed that the Sa Sa company have effective positioningin the market as it delivers varieties of cosmetic product. However, due to high levelcompetition, changing regular taste of customer related to cosmetic, product differentiation itrequired to focus on the area of opportunity for improvement which are as follows-Market research- It should conduct market analysis and investigation by which it caneasily identify the actual requirement of customer related to the cosmetic product and2
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