Digital Marketing Portfolio: Strategies for Promoting DWC Coffee

This project report presents a digital marketing portfolio focused on promoting the "Dark Wood Coffee" (DWC) brand. The report analyzes three key marketing strategies: online advertising, SEO, and WordPress integration. The online advertising section explores the use of platforms like Faceb...Read More

DIGITAL MARKETING
PORTFOLIO

Table of Contents
Introduction......................................................................................................................................3
Promotion through Online advertising........................................................................................3
Promotion through SEO..............................................................................................................4
Wordpress....................................................................................................................................5

Introduction
This project report contains three marketing strategies to promote the brand of (Dark Wood
coffee) DWC. The main objective of this report is to analyze different effective digital marketing
tools helpful in promoting the selected brand online.
Promotion through Online advertising
Coming soon there are some of the major online media to advertise DWC shop.
Facebook
The best level when trying to reach a large crowd. Facebook has approximately 2.7 billion
customers. Like these lines, Facebook promotions have the potential to reach out to more people
in a short period of time, getting neighborhood messages and sooner.
Instagram
Ideal for displaying images of espresso and various things. Instagram is the most innovative
platform for the DWC store to showcase the subconscious of espresso, cups, pastry products and,
in fact, everything DWC sells. Using Instagram is a great promotional tool for DWC coffees
because the DWC brand can create style and tone. Plus, DWC sells food and drink - doesn't
DWC have to see people and immediately start needing one of DWC's mouth-watering cans?
Snapchat
Ideal for DWCnger swarm. In fact, espresso will be drunk by anyone from the age of 9
(surprisingly, even DWCnger from time to time) up to 109 (this is the stage where decaf starts to
get too well known). DWC has to select the specific crowd that DWC has to sell DWC Express
as well and then drive the viewing mode of the online multimedia bistros behind it. Snapchat is
basically famous with long-term seniors. If DWC decides to use this level, please note the rest of
the DWC cafeteria in this area.
Twitter
It is best when the DWC bistro is trying to spread its ideas. Twitter is a hashtag and targeted
labeling. Give the DWC bistro reason to stay late; follow various brands that develop the

character of DWC's coffee shop image; join in with larger conversations. DWC clients will see
DWC shop's obligation to them, and how DWC are relating to bigger causes.
Promotion through SEO
Considering authentic SEO or paid advertising is something that DWC needs to consider. Both
aim to achieve similar results; Be that as it may, they both have a unique approach and purpose.
Natural SEO is a fast DWC site promotion interaction to drive traffic by getting higher rankings
within Google. When DWC updates DWC site and business using SEO best practices, expanded
brand awareness and traffic will allow your DWC site to display DWC more clearly and
consistently (not at all). The downside is that the products are usually demanding investment.
Advantage: Getting higher results with web search engines means less money needed for
advertising, especially in the long run.
 Statistically, over 90% of the customers who use Google get what they find on the main
page of Google.
Paid Advertising (PPC) is a web-based advertising system where DWC can pay for traffic using
PPC (Pay Per Click) programs provided by Google Adwords, Yahoo Search Marketing, and
others. PPC allows DWC to display espresso views in the supported results section at the top of
the first page in Google (SERP). This is a paid cost framework based on the severity of a slogan
and the different traffic will depend on DWC showing a spending plan ($ 50 to $ 100 per day).
DWC may pay when a customer chooses to switch from one of DWC clock updates to a DWC
site.
The table provides information on search volume, recommended cost-per-click, and paid
placement structure (the higher the number, the more problematic). The average cost per click
ranges from $ 1 to $ 3 per capita.
To achieve business performance, center an organization around its organic SEO. Not everyone
can support a finance plan that costs $ 1 to $ 3 per click, without confirming a deal. When PPC
consumption runs out, the item needs to be completed every day. While we're talking about

Coffee SEO versus PPC, we're talking about bulk conversion rates, potential patterns, and
customer-level rehashes.
Wordpress
Coffees have made amazing progress in recent times. From the utilitarian bistros of the past to
the inventive artisan spaces we have today. While this is unbelievable to the buyer, it implies that
bar owners need to improve their game to compete in the current market. Fortunately, building a
powerful DWC business site just got a lot easier, a cause of the alternatives in this assortment of
the best WordPress coffee topics.
Many of the subjects in this assortment incorporate beautiful landing page plans, just as they
will require pre-made formats and designs for the inside pages of the DWC coffeehouse site.
This makes it clear to add information about us, contacts, menus, areas and other relevant data to
the DWC site.

While these coffee topics seem extraordinary, many of them can be changed in a variety of ways.
For some topics, DWC can basically change the tones to get the correct search for the DWC site,
while with other DWCs it can use the intuitive built-in page maker devices to get really fancy
with the DWC site. On the off chance that DWC needs to take an even more complicated way to
approach building a DWC café site, pay close attention to topics incorporating page production
devices like Visual Composer.
While these bistro themes sound amazing, there are a large number of missions. Despite the
personalization events, Corretto has a few tools that will help the DWC business, such as an
optional online booking facility that allows DWC supporters to book a table or reserve a place
for periods of time if appropriate for business and DWC. The combination of online media
should also be useful if DWC is looking for an alternative approach to directing people to the
DWC site and developing DWC audiences. Also, if DWC needs to sell stuff from a DWC site,
such as espresso beans, decorations, or products, this theme is fully functional with the main
WooCommerce module and goes hand in hand with a full configuration of formats web-based
business to feature DWC products and a collection of online allowances.
A number of key themes on this WordPress theme that may be useful for DWC include Slider
Revolution’s advanced presentation maker module, email submission support, and Google
coordination Maps. This theme also includes the main FoodPress module that makes menu
rotation and maintenance simple.