Digital Marketing Strategies for Dark Woods Coffee

Digital Marketing
Portfolio

Table of Contents
Introduction......................................................................................................................................1
References........................................................................................................................................8

Introduction
Digital marketing is a marketing approach that that is primarily dependent on internet for
connecting with target audiences via distinct digital media channels as well as platform. This
involves channels like search engine optimisation, mobile marketing, email marketing, analytics
and many more for developing elaborated strategies for reaching and connecting with customers
and prospects (Chaffey, 2019). Dark Woods Coffee is a wholesale coffee roaster that supplies
speciality coffee to farm shops, restaurants, hotels, cafes and coffee shops. They have been
named in top 50 food products in UK for the year 2016 and 2017.
Products of Dark Wood Coffee
The firm provides their customer with grade coffees that comprises of cleaner and
distinctive flavours which are cheap as compared to commercial coffees.
Dark Woods Coffee carefully roast their coffee for providing array of flavours so that
they can accomplish enhanced range of tastes and styles. They provides customers with Crow
Tree, Good Morning Sunshine (nutty and toasty flavours), Arboretum Espresso, Snow Stone
(smooth chestnut and dried cherry sweetness flavour), Lamplight Decaf (breaded sweetness
which resembles fruit cake), Deer Hill (Italian Style Espresso) and many more are there
(DARKWOODS COFFEE, 2020).
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Digital Marketing Strategies
The plan of actions that are being undertaken for attainment of digital marketing goals is
referred to as digital marketing strategy. It will provide Dark Woods Coffee with the ways in
which they can attain their goals by improvisation of conversion rate or by expansion of lead
generation (Crittenden and Peterson, 2019). The critical digital marketing strategies that can be
opted by Dark Woods Coffee are illustrated beneath.
WordPress Digital Marketing
Website marketing acts as centre piece for carrying out digital marketing activities. It
must represent products, brands and services that are offered by firm. But it is essential that it
must be mobile friendly, easy to use and fast. For having these functionalities, Dark Woods
Coffee can opt for making use of WordPress Plugins that will enhance functionalities of website
by adding up capabilities and features which do not comes with standardised systems. For having
enhanced response certain aspects are illustrated below that must be addressed or ensured by
Dark Woods Coffee.
 Usage of mobile-responsive themes: Dark Woods Coffee can check mobile traffic when
this has been executed. Furthermore, they can also check whether any kind of issues in
terms of traffic have been identified or not by opting for mobile responsive themes.
 Optimisation of images of site for fast loading: Google takes into consideration speed
with reference to organic search rankings. The major aspect related with this is images
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Illustration 1: Outcome from Mobile Responsive Themes