Digital Marketing: Practices, Tools, and Strategies for Marks and Spencer Company

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1:................................................................................................................................................1
P2:................................................................................................................................................2
TASK 2............................................................................................................................................3
P3:................................................................................................................................................3
P4:................................................................................................................................................4
TASK 3............................................................................................................................................5
P5:................................................................................................................................................5
P6:................................................................................................................................................6
TASK 4............................................................................................................................................6
P7:................................................................................................................................................6
P8:................................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Digital marketing can be describe as the marketing practices of business that could be performed
through the support of digital platform. It is essential for organisation to consider digital
marketing practices in order to promote and advertise its products and services in more effective
and efficient manner (Saura, 2021). This report is based on Marks and Spencer company. This is
a well established company which is providing products and services in retail market area. This
was developed by Michael Marks and Thomas Spencer in year 1884. Head office of Marks and
Spencer company was located in London, England, UK. This organisation is conducting its
business practices in worldwide market area. This report includes information about digital
marketing along with the comparison of online and offline marketing concept. In this key
consumer trends has be determined along with the key digital tools. This report consist of
development of e – commerce and digital marketing platforms. In this digital marketing plan and
strategies has been developed and omni-channel marketing. Apart from this, it includes
evaluation of the measurement techniques and performance metrics in digital marketing. set of
actions to improve performance in digital marketing has been includes in this report.
MAIN BODY
TASK 1
P1:
Digital marketing landscape can be describe as the evolution of the digital marketing practices in
order to provide high quality products and services for successfully enhancing business practices.
It has been determined that digital marketing is significant for offering unique ways to meet
consumer where they are engaged with the potential and existing consumers as well as capturing
the voice of consumer and allow them to be a significant part of brand (Purwanti, 2021). There
1