Ask a question from expert

Ask now

Digital Marketing : Assignment Solved

15 Pages4156 Words123 Views
   

Added on  2021-06-17

Digital Marketing : Assignment Solved

   Added on 2021-06-17

BookmarkShareRelated Documents
Running head: DIGITAL MARKETINGDigital MarketingName of the Student Name of the University Author Note
Digital Marketing  :  Assignment  Solved_1
DIGITAL MARKETING2Table of Content Evaluation of Event Process-.....................................................................................................3Evaluation of finance.............................................................................................................5Evaluation of the operation....................................................................................................6Evaluation of safety of the digital campaign..........................................................................6Evaluating the market response.............................................................................................7Evaluating the overall strategy of the campaign....................................................................7Evaluation of Personal Performance..........................................................................................8Conclusion and Recommendation............................................................................................12References................................................................................................................................14
Digital Marketing  :  Assignment  Solved_2
DIGITAL MARKETING3Evaluation of Event Process-The previous certainly provides a detailed event implementation process revolvingaround the campaign- #another 100, which is about promoting and supporting the VOTE100celebration. The campaign particularly include the purpose of commemorating theachievement of the women of allowing women to vote for the first time. The fact indicatesthat the recent turnout for the vote is marginally low; and thereby, the primary of the focus ofthe campaign is to promote the awareness for the turnout through the use of social media. Theplanning process of the event indicates the fact that an appropriate implementation of digitalactivities mentioned in the process could provide a desired outcome. It is estimated thatpeople from the poor and under-developed nations can raise the voice for their right, asdigital media has a strong influence people because there are millions of users including menand women are active on digital channels such as Facebook, YouTube, Twitter, etc., on aregular basis. Therefore, any campaign on such channels will receive a speedy response.However, the whole process requires a complete evaluation to identify the strength andweakness, estimated result, challenges and scope for further improvement. So, the evaluationis done in the following. Getz and Page (2016) mentioned that the word the event is derived from the Latinword “eventus”, which means outcome, result and success. So, any event organized with apurpose must generate a desired outcome. The #another 100 is also developed to createawareness among women and men to grab their right of voting. Petronio (2015) defined thatthe event can be considered that as the “temporary occurrence” and to explain the differencebetween the unplanned and planned events, the word “event” is further preceded with theword “special” to imply a human element. It is further identified that being very trendy in therecent time, it is worth mentioning that event marketing is not a new phenomenon. In theUnited Kingdom and in some other nations, the vent marketing has existed as long as
Digital Marketing  :  Assignment  Solved_3
DIGITAL MARKETING4conventional marketing has been performed. It is significantly a part of marketing mix aswell as now it goes under the name special event. Andersson, Getz and Mykletun (2014)mentioned that an effective event marketing could attract the “right” people and the “wrongto an event. Nonetheless, it should be pointed out that event marketing remains crucial tomake sure that event is supported by the particular number of participants to gain the successout of it. However, even though the goal of the event is clear but the organizers must have toconsider the fact that the event needs global audience not just for women but everyone forglobally encouraging participants to look forward to the future; thereby, the people couldbegin and continue making the effort in the right direction addressing the key environmentaland political issues (Henderson 2011). One significant factor that often comes in thediscussion is, as #100 is a global campaign promoting the right of women for vote may turninto a controversial theme because the vision statement requires a digital poster where theaudience can share their views and ideas but as this a public forum, people have the right forsharing their own opinions in the poster. However, there are some particular parties who canraise their voice against the campaign. However, it is also estimated that #another100 may receive a tremendous popularitybecause the whole process is done through digital media channels. Almost 61% of adults areconsuming news on social media and one in four adults in UK tend to find content through apredictive technology such as Amazon and Netflix (Taiminen and Karjaluoto 2015). Thereby,now days, creating awareness for a positive campaign where the people themselves will bebenefitted requires just a day. This is because the entire world is digitally connected. Inaddition to this, it can be mentioned that the campaign will be more successful because it ispromoted worldwide by engaging some popular artists who can share the ideas in the form ofwriting and drawing. Nonetheless, as the entire campaign is done through social media
Digital Marketing  :  Assignment  Solved_4

End of preview

Want to access all the pages? Upload your documents or become a member.