Report On Digital Marketing In Global Market - Mobile Advertising

DIGITAL MARKETING
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Executive Summary
This report deals about the impact of digital advertising in buyer’s intention with special
emphasis on mobile advertising. Digital Marketing is important in the Global market Market. The
reason is quick promotion through the use of internet and websites which helps for the new
product. Mobile Advertisement is the newest form of Digital Marketing Schemes which is
becoming popular nowadays. The major impact of Mobile Advertisement is on the major cities
like Sydney, Canberra and Perth where a large number of startups have successfully build their
business within a few years. The use and response of Mobile Advertisement is higher with age
group of 21-30 and 36-45 years of age. The use of technology like HTML and ADO.NET is used
has a great impact on Global market Market.
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Table of Contents
Introduction.................................................................................................................................. 4
Mobile Advertising in Global market:............................................................................................4
Digital marketing affecting the organizational performance with special emphasis in mobile
advertising................................................................................................................................... 5
Environmental factors influencing mobile advertising..................................................................6
Market competition...................................................................................................................... 6
Boom of M-commerce................................................................................................................. 7
Political factors............................................................................................................................ 7
Legal factors................................................................................................................................ 7
Economic factors......................................................................................................................... 7
Technological factors influencing the effectiveness of mobile advertising....................................8
Consumer’s response towards mobile advertising.......................................................................9
Conclusion................................................................................................................................. 10
Reference List........................................................................................................................... 11
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Introduction
Internet and mobile are now ruling the world. From small to bigger things every now and then
internet and mobile are used. The promotion of the products is now done with the help of
electronic media. In today's world, many companies take the help of social and electronic media
to promote their products. This has started the concept of Digital Marketing. In the Global
market, marketing has been developed to the use of electronic media and mobile for the
promotion of their products. This pace has accelerated in the coming years. Today, each and
every new product from food items to clothes, footwear, housing and much more are done with
the help of social media. There will be a discussion about the advertising with the help of mobile
phones in Global market, how the performance of the organization in Global market is being
enhanced with the use of Digital Marketing with emphasis on mobile advertising, what are the
environmental and technological factors affecting the mobile advertising influence and
advertising. Lastly, there will be the discussion about the reaction of consumer's and customer's
response toward mobile advertising. Mobile advertising has many advantages which are
growing at a fast rate. The features like precision and interactivity has created a boom in the
marketing. Mobile advertising also helps to provide advertisements to the customers in real
time on the basis of location. This helps the consumers. It also provides an advantage to
remove irrelevant advertisement by the means of sensors.
Mobile Advertising in Global market:
The influence of mobile phones in Global market has created a new way for advertising and
promotion of products called mobile advertising (Iqbal, 2016, p.56). Mobile phones and
handsets are becoming a new medium for promotion of products. Mobile advertising has
connected the target customers with the emerging and the established market in Global market
(Jung et al. 2016, p.252). The number of peoples using mobile in Global market is huge. This
has made the essence of Mobile Advertising in Global market also extreme (Kamal, 2016, p.62).
Mobile phones allow the product manager to make one to one audio and video contacts with the
consumers and hence help the customers to understand the value of the product and hence its
importance (Eastin et al. 2016, p.215). SMS or the short messaging service is highly successful
in this area. Smartphone technologies have made changes in the global market. Among them,
there is an increase in the content. It has also led to the spread of online methods. Using this
method, companies present a part or all of their products and services online (Vyas et al. 2016,
p.22). Mobile advertising is flourishing because it is both individual and interactive. It is fast and
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