RM23 Assignment: Digital Marketing and Customer Choices in Hotels

This homework assignment presents a research proposal focusing on the impact of digital marketing on customer decision-making within the hotel industry in the Netherlands. The proposal outlines the problem, which explores how digital marketing influences the hotel selection process for tourists. It includes a problem statement that highlights the research gap in hospitality and tourism literature. The main research question investigates digital marketing practices in the Netherlands to attract customers for hotels, supported by sub-research questions that delve into the effects of digital marketing on customer choices and potential improvements. The research aims to compare digital marketing with customer choices, analyzing the relationship between digital marketing and customers’ choices. The significance of the topic lies in understanding digital marketing methods for agencies, determining success factors, and identifying gaps in the impact of digital media on customer choice. The second part of the assignment requires the student to create a similar research proposal, focusing on social media marketing, including problem, research questions, and the significance of the study. The assignment is to be submitted to the academic supervisor for approval.

Template for Research Proposal Topics
Research Methodology and Quantitative Methods RM23
A student should cover the following five areas to develop his/her research topic for a
Graduation Assignment (GA). Preferably showing at least two similar or different topics linked to
his/her specialisation. One topic should not be more than one side of an A4 page (between 200 -
350 words). Please, make sure you send your topic via email or in person to your Academic
Supervisorbefore the deadline.
Tip: Check documents and slides related to Research Proposal (GA32)at Wittenborg-online.
1. Problem aimed to be resolved / Brief history of the company / Subject under research
 Enough background of the company/Subject
 Relevant history of the problem being explored
 Problem to be solved - well defined and realistic
2. Problem statement
 Clearly defined
 According to the company’s problem / research phenomenon
3. Main research question
 Relevant, according to the problem statement
 Well defined
 Must meet S.M.A.R.T. principles (specific, measurable, achievable, realistic and
timebound)
4. Sub research questions
 Relevant and related to the main research question
 Logically structured
 Aimed to resolve the research statement problem
 Formulated within the main research context
5. General aim of the research
 Primary aim of the research – clearly elaborated and defined
 Detailed information regarding specific aims of the research
6. Significance of proposed topic
 Why it is important to conduct research on this topic?
 What new knowledge it will add and how important it is?
1 of 4

Graduation Assignment Research Proposal Topic – Preference 1 I Did it, So, Follow This
Format to do preference 2.
Name of candidate: A Hasan S4878758954
Academic Supervisor:G. Salma
Topic: Impacts of Digital Marketing on Customers’ Decision Making For Choosing Hotels: A Study
in Netherlands.
Problems aimed to be resolved
This research focuses on the impact of digital marketing on the hotel selection of
customers in the Netherlands, therefore the researchers will analyse digital marketing and
its impact. It will also be emphasized and discussed in the Netherlands, how digital
marketing is so effective in attracting customers for travel agencies.
Problem statement
This research aims to bridge the gap in hospitality and tourism literature in the
Netherlands. This study focuses on the consumer impact of digital marketing i.e. the
decision-making process for tourists who come to the Netherlands and stay in hotels.
Main research question
 What are the Digital Marketing practices in the Netherlands in attracting
customers for choices of hotels?
Sub research questions
 How the customers’ choices of hotels in the Netherlands is getting affected by
digital marketing?
 How digital marketing is related to customers’ choices of hotels in the
Netherlands?
 What can be the suggestions for improving digital marketing for attracting
customers?
The general aim of the research
To compare digital marketing with the choice of customers, there will be a need for
conducting research. Throughout the research, the two variables which are digital
marketing and customers’ choice will be critically analysed.
The significance of the proposed topic
In conducting research on the subject chosen, it is important to understand digital
marketing and which digital marketing methods or forms are available for the agencies.
Therefore, it is necessary to determine the success factors behind digital marketing,
especially in the Netherlands' hospitality and tourism industry. This research will help to
identify all the difficulties and study gaps in the impact of digital media on customer
choice of hotels.
2 of 4

Graduation Assignment Research Proposal Topic – Preference 2 You Do This Task For
Me Please.
Name of candidate:<add name>S<add number>
Academic Supervisor:<add name>
Topic: <add title 2>
1. Problem aimed to be resolved
This specific research concentrates on the impacts of social media in the field of
marketing in Netherlands. The main problem that this assignment reflects on includes the
inconsistent participation of organizations in the area of social media marketing.
2. Problem statement
This research concentrates in presenting the issues faced by the organizations in
Netherlands in the field of social media marketing (Tuten and Solomon 2017).
Companies are not usually consistent with their participation. Marketing using successful
blogs are the ones that post consistently.
3. Main research question
 What are the impacts of using social media in marketing?
4. Sub research question
 How will the customers accept the social media marketing?
 How will it help in meeting customer requirements?
 How the variables social media and marketing will be combined for most
successful outcomes?
5. General aim of the research
The general aim of this research is to find out the effect of using social media in
the process of marketing (Sajid 2016). This research aims in connecting the variables that
are digital marketing and social media.
6. Significance of Proposed topic
During the conduction of research in this particular topic, it is very important to
have a clear knowledge on the impacts of social media in the field of marketing. Hence it
is very essential in determining the factors that help in success of social media in
marketing. This would help in gaining knowledge regarding the difficulties as well s gaps
in the impacts on various areas.
References
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Sajid, S.I., 2016. Social media and its role in marketing.
3 of 4

4 of 4

Approval by the Academic Supervisor (Only for Academic Supervisor use)
AApproved, start working on your Research Proposal.
BApproved with minor adjustment as per above mentioned feedback.
CApproved with MAJOR adjustment as per above mentioned feedback.
DFailed to approve, must re-submit after developing as per the guidelines.
Signed:
Academic Supervisor
Date:
5 of 4