Dublin Bus: SWOT Analysis, Website Review and Social Media Audit

DIGITAL MARKETING
DIGITAL MARKETING
Name of the Student
Name of the University
Author Note

DIGITAL MARKETING1
Dublin Bus in considered one of the largest public transport company in the Ireland. The
company established in the year 1987. At the present moment it has up to total 172 bus
routes. Dublin bus operates their business not only in Dublin, they also provides their service
outside the city (Kelly and Fu 2014). The primary proprietor of this agency is the Irish
government.
SWOT Analysis
Strengths
 Superior network of Urban public transport
 Owned by the Irish Government
 Variety types of tickets are available in the market (daily, monthly)
 Smoke-free buses, the passengers which do not smoke have a better ride comfort
 They offering safe and clean shelters
 The behaviour of the staff is very polite and helpful
 Strong social media involvement
Weakness
 Poor interrelation between neighbourhood village
 Nowadays most of the people use their own private car
 Year to year ticket price increases
Opportunities
 Ability to obtain resources from EU to improve transport infrastructure
 Ability to create different bus routes
 Ability to promote digital and social media promotion to attract more customer
Threats