Assignment on Digital Marketing in Organization
Added on - 21 Apr 2020
Running head: DIGITAL MARKETINGDigital MarketingName of the Student:Name of the University:Author note:
1DIGITAL MARKETINGDigital marketing refers to the marketing of various services and products using thedigital technologies, that is, Internet, smart phones, display advertisements and other digitalmedium. Since its inception, Digital marketing has helped in changing the way promotionsare done by using technology. The digital platforms are increasingly using the marketingplans and incorporating those into daily lives. In modern days, digital devices are used more,for campaigning and promoting the products effectively and efficiently.The essay highlights the digital marketing plan for the hatch wines. It includes thecontent calendar of six months planning for the company along with the social mediaanalyzing the fact whether the website is successful or not.Content CalendarA content calendar helps in organizing the tasks of a company, with a systematicapproach. It also helps in presenting a fair report regarding the organizational aims and goals.A content calendar can be easily shared and the marketing teams can easily plan theiractivities by maintaining a content calendar. This allows the organization to plan the contentand the key events of the organization along with important dates or weeks. Moreover, ithelps in filling the gaps if the organization has any. In addition to this, it makes sure that thecontent is followed on a daily basis and the works are done before deadline. It also helps inidentifying the topics or audiences, schedules, publishes, promotes, tracks and maintains thecontent.
2DIGITAL MARKETINGFrom January 2017 to June 2017January 2017SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSUNDAY12345678910111213141516171819202122232425262728293031Week 1:Agency Facebook Update, Client A LinkedIn Update, Client B Press Release,Updates on other social networking sites, Client C Task.Week 2:Agency case study, Presentations and videos.Week 3:Agency Blog post, Client A Infographic, Client B Newsletter, Client C Tutorial.Week 4:Agency Tweet, Client A Image, Client B Survey, Client C Webinar, Agency Aids,Task and Web page update.February 2017SUNDAYMONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSUNDAY12345678910111213141516171819202122232425262728Week 1:Agency Blog Posts, Infographic, Surveys and Tutorial.