BMP3006 Practical Digital Marketing Assessment 1: Social Media Role

This practical assignment delves into the significance of digital and social media marketing for contemporary businesses, exploring key concepts such as the marketing mix, communication mix, and the AIDA model. It provides explanations of digital marketing and social media marketing, highlighting their importance in today's business landscape. The assignment showcases two effective social media content examples, justifying their success with reference to established models and standards. It analyzes why social media content is effective, focusing on customer control, persuasion, satisfaction, loyalty, and cost reduction. The document emphasizes the role of social media in enhancing brand awareness and driving customer engagement, offering valuable insights into leveraging digital platforms for marketing success. Desklib provides access to this assignment and many other solved assignments.

BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Contents
Introduction 2
Part 1 2-5
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 3
An explanation digital marketing 4
0

An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses 5
Part 2 6-10
Two examples of social media content that really work and
justification of why they work 6
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 7
Why social media content is effective? 10
Conclusion
References 11
1

Introduction
Today’s digital world has opened up many opportunities in the market. Social
networking sites are not only to share birthday picture but also used encourage and
to attract potential customers. Advertising and marketing are very important factors
for the growth of any company. Some people make the mistake of selling and
spoiling ads. They imagine that consumers are being attacked by propaganda. True
marketing is the idea that can make a profit more happily than customer disputes.
Web based digital and social advertising can help increase sales and higher
conversion rates. Businesses can cater to customers for a single product using
social networking sites. Creating an important brand leads to better relationships in
content marketing.
Part 1
Explanation of marketing
The following definition is given by CIM (chartered institute of Marketing): “a
control method that identifies, expects and advantages the customer necessities.
"often there's simply an advert or a sale via those who suppose they're
advertisements, but not all of history. It gives the main field for producers of products
and services which could alter and meet or exceed customer demands (Hanlon,
2020). The marketer has provided approaches to convert targeted, efficient, and
powerful advertising. Experts who create and behavior marketing campaigns make
contributions at once to the economy, evenue and lift wages.
One definition can be “marketing is an overall performance, a group of organisation
and processes with the aid of which suppliers, clients, companions and the majority
create, speak, distribute and modify meaningful offerings. Marketing is a
management method that acknowledges, expects, and meets customer
productiveness. Marketing is likewise a manner of socializing and coping with where
humans and organizations achieve what they need or want, to supply and
percentage goods and their fee.
An explanation of what the marketing mix is and where the
communications mix fits
2

Marketing mix are defined as controlled marketing tools and strategies that put a
business in its target market to deliver the results you want. Includes all steps a
business can take to increase interest in its products and / or services. 4P typically
refers to these four components, namely - Place, product, price and promotion.
Product
This means that the item is currently being distributed. The product should
work at least, or all good efforts will work to a lesser extent in other aspects of the
marketing mix.
Price -
The price is very affordable and depends on how much the product (or
service) costs. And while it is easy to understand, it is very difficult to pay the "right"
pricing strategy.
Place -
Place means giving customers access to a product and often asking the
customer to simplify the game. It is a matter of marketing the right product at the
right time, in the right place, at the right price, in terms of prices or in front of other
consumers (Stoychev, 2020). While business transactions can only be done at home
or online, customers can communicate with Brand our product or product in many
ways.
Promotion –
Promotion mainly deals with marketing communications in the form of four
PS. Marketer can use various communication platforms such as social media,
advertising, direct marketing, email marketing, digital marketing or marketing
promotion.
How the communique mix fits in the marketing mix
If the marketing branch divides its marketing practices into the 4Ps, an organization
will get communication mix as one in every of them. Communication is a advertising
procedure. Communication via advertising, merchandising, etc. Communication
marketing fits the marketing mix of advertising blend (what are the Communications
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mix and its role in the Marketing of a product, 2019). Promotion or networking
combination of different sorts of advertising and marketing communications used by
the company. Branding includes the distribution of advertising to more than one
people describing brand and its services service.
An explanation of digital marketing
Digital advertising and marketing, to create additional advertising on the Internet. To
do this, they use the platform to sell their products, promotions, and types. The use
of the web, vertical advertising, and the alternation of contact types and customer
capabilities, as he claimed, with the use of the Internet, advertising services are often
referred to as the development of the Internet (Digital Marketing, 2021). Examples,
along with social networks, email or save payment as a percentage), web browser
hyperlinks, bundle files and media, and many others.
An explanation of social media marketing
The utility of social media sites channels expert sharing marketing strategy for
brand building, sales growth, and page visitors to engage with target market
audience. The word "social media market" means the use of the promoting of goods
and offerings on an organization via social media and social networks (Maheshwari,
Dobson and Lawrence, 2019). Examples of social media marketing are places of
media networking (instagram, youtube, Snapchat) or even a few others including
pinterest or google plus (on facebook, twitter, and linkedin).
An explanation of why digital marketing and social media
marketing are important to contemporary businesses
Traditional advertising, and promotion, are previously widely used method. There
was not a single advertising use in social networks and on the Internet, with the
difference that it is a virtual platform. However, if take into account the fact that with
the advent of digital advertising, marketers will promote their business in digital
format, on various social media systems. The blessings that come from organizing
digital advertising and social marketing are:
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Interaction and collaboration with customers on the Internet: maximum
customers today rely on search engines to find out. If people want to pay attention to
some of the product's, they will browse.
Production of the further conversion rate: The production of the same conversion
factors for industrial purposes to meet the expectations of consumers of the goods
and services offered by the facilities (Zahay, 2021). Digital advertising and support
groups to achieve their goals by making them available online to consumers
Why is social media advertising and marketing so important?
The neworkt is a community of gadgets that play a crucial function within the lives of
many customers from all over the international. They assist marketer to handle
customers, boom enterprise's emblem focus and productivity, and growth the drift (4
Reasons Social Media Is Effective, 2021) The subsequent are some of the numerous
motives why social media advertising and marketing is important for today's enterprise:
Cost effective advertising tool
The most effective and value-effective technique to an advertising campaign may be a
social media advertising and marketing strategy. This also contributes to a high return on
investment.
Engagement with the customers
Collaboration with clients, and social media are desirable approaches to preserve in
contact and percentage information with personal customers. Marketplace analysis allow
organization to examine their target group, so that it will be the most important on social
media. Designers might be able to entice the eye of customers, conduct advertising and
marketing campaigns, and talk and speak to them.
Part 2
Two examples of social media contents that really work and
justification of why they work
Publishing posting and uploading pictures
Content marketing is an effective way to control traffic and promote
conversion and education, on behalf of a customer, product, or service. Of course,
marketer can use it to view performance content by calculating the value of
Facebook or blog shares, reviews and compelling content, statistics from
advertisers, with the ability to connect with target audience (12 Inspiring Examples of
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Social Media Content Done Right, 2021). Foodafud, restaurant and business, share
videos and let their target audeince see their products, activities, and sometimes,
when there is too much to offer to work together, via social media pages. Or
organisation can send it to their followers and a photo looking at their work, and an
artistic one, and it's a view of cooking or even a few photos of some food; it's an
image similar to what's presented here, in order to get a better understanding.
Info graphics
The whiteboard consists of a series of photos, diagrams, and minimal text that gives
a general idea of the subject, which is very easy to use. As shown in the image
below in the infographic, using attractive, compelling images is easy and
unambiguous to convey facts (12 Inspiring Examples of Social Media Content Done
Right, 2021). However, it is important to keep in mind that all the photos in an
infographic can be not only relaxing, but also entertaining. Depotu will contain
messages from one of the employees on their site, often, sometimes, put them
together with employees, and adapt it to the needs of social media channels and
share many different voices.
6

Screen shots of effective campaigns with reference to established
models and standard for digital marketing
Many marketers discover AIDA model useful whilst already established beneficial,
due to the fact, consciously or unconsciously, people use the version, on any given
day, in preparation for contacting a advertising method. H&m will create a platform
for showing them in the manufacturing facility photograph, as they use these herbal
products. And these are folks that are inquisitive about all the catalogues without
spending a dime. They have to make a commitment to their customers via setting a
bid for a restricted time period. Right here are pics with their services, summer time,
a collection given a good way to meet the wishes of clients, artwork, pics, catalogue
and their twitter put up.
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Starbucks makes use of the model, call for generator, provide its customers with
some of unique gives and discounts. But, it's going to no longer cause a decrease
within the quality of the product. If they could, they'll try to please customers with
their conduct. In the image we already have can see the deal, because it will
increase their demand through developing a web contest. It'll additionally permit
them to have a higher destiny, as extra humans get their meals to flavor it, and it'll be
amusing to participate in repeating
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Why social media content is effective?
Consumer in control
The purchaser is beneath the manipulate of the liberal press, systems, we can have
a look at social media customers on social networks to hear something. Cookies
allow marketer to tune with their clients, thanks to stored information about the
browsing patterns of people and web sites which might be running that will help them
to know more about customer need.
Convince:
Social media and providing person stakeholders with extra advantages are that
businesses will now not be capable of circulate faster, greater regularly and with
more hobby.
Satisfaction:
in a social network, it's miles more likely to steer consumers through the customer
revel in with beneficial and reliable records. Building a robust social media persona
indicates the attain of structural relationships and expands them for communication.
Loyalty:
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Based totally on search consequences, social media performs a completely crucial
role in paid search effects and natural seek consequences. Social media refers to
advantageous help in increasing client consciousness and loyalty to the emblem.
Reduced expenses:
Social media can make brands very focused of their advertising and marketing
messages. This is kind of the advertising media which is cost friendly
Developing a brand:
The possibility to improve the great of your corporate emblem has been round for a
long term. That is an important platform for letting the customer know about brand
and attracting new and capacity customers, while the speak with believing customers
and other involved parties should be Greater straightforward.
Measurable:
Look at the folders, and the wide variety of subscribers, for an estimate of the
monthly capacity of these of us who need to put in writing our message. organisation
need to take a look at them separately, after which evaluate each of those metrics,
month-to-month growth, and the way you can see what the most important increase
costs are. Comply with the footsteps of your pages, total quantity of subscribers
Conclusion
This from the above carried out study it has been summarised that marketing
is one of the main factors of a company's development. Some people make the
mistake of selling and misleading ads. They reflect the fact that the consumer is
bombarded with ads. Digital marketing and social media marketing is one of the
greatest media uses by the modern marketer to advertise their product and service
offering and earn customer engagement.
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References
Hanlon, A., 2020. Ethics in Digital Marketing and Social Media. The SAGE
Handbook of Marketing Ethics, p.424.
Izakova, N., Kapustina, L. and Drevalev, A., 2021. Performance of Social Media
Marketing Communications of Industrial Companies. In SHS Web of
Conferences (Vol. 93). EDP Sciences.
Maheshwari, V., Dobson, P. and Lawrence, A., 2019. Digital and social media
marketing. Contemporary Issues in Marketing: Principles and Practice,
pp.221-54.
Stoychev, I., 2020. Digital and social media marketing strategy. In Digital and Social
Media Marketing (pp. 98-120). Routledge.
Zahay, D., 2021. Advancing research in digital and social media marketing. Journal
of Marketing Theory and Practice, 29(1), pp.125-139.
Online
what are the Communications mix and its role in the Marketing of a product, 2019
[Online] Marketing91. Available at:
https://www.marketing91.com/communications-mix/.
12 Inspiring Examples of Social Media Content Done Right - Constant Content (A
Division of Moresby Media Inc.). [Online] Available at: https://www.constant-
content.com/contentwriting-service/2018/03/examples-social-content/.
4 Reasons Social Media Is Effective, 2021 [Online] Social Media Today. Available at:
https://www.socialmediatoday.com/content/4-reasons-socialmedia-effective.
Digital Marketing. [Online] Available at: https://www.investopedia.com/terms/d/digital-
marketing.asp.
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