The Role of Digital Marketing and Social Media Marketing – Theory and Examples

BMP3006
Practical Digital Marketing
Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Contents
Introduction 2
Part 1 2-5
Explanation of marketing 2
An explanation of what the marketing mix is and where the
communications mix fits 3
An explanation digital marketing 4
0

An explanation of social media marketing 4
An explanation of why digital marketing and social media
marketing are important to contemporary businesses 5
Part 2 6-10
Two examples of social media content that really work and
justification of why they work 6
Screen shots of effective campaigns with reference to established
models and standards for digital marketing 7
Why social media content is effective? 10
Conclusion
References 11
1

Introduction
Today’s digital world has opened up many opportunities in the market. Social
networking sites are not only to share birthday picture but also used encourage and
to attract potential customers. Advertising and marketing are very important factors
for the growth of any company. Some people make the mistake of selling and
spoiling ads. They imagine that consumers are being attacked by propaganda. True
marketing is the idea that can make a profit more happily than customer disputes.
Web based digital and social advertising can help increase sales and higher
conversion rates. Businesses can cater to customers for a single product using
social networking sites. Creating an important brand leads to better relationships in
content marketing.
Part 1
Explanation of marketing
The following definition is given by CIM (chartered institute of Marketing): “a
control method that identifies, expects and advantages the customer necessities.
"often there's simply an advert or a sale via those who suppose they're
advertisements, but not all of history. It gives the main field for producers of products
and services which could alter and meet or exceed customer demands (Hanlon,
2020). The marketer has provided approaches to convert targeted, efficient, and
powerful advertising. Experts who create and behavior marketing campaigns make
contributions at once to the economy, evenue and lift wages.
One definition can be “marketing is an overall performance, a group of organisation
and processes with the aid of which suppliers, clients, companions and the majority
create, speak, distribute and modify meaningful offerings. Marketing is a
management method that acknowledges, expects, and meets customer
productiveness. Marketing is likewise a manner of socializing and coping with where
humans and organizations achieve what they need or want, to supply and
percentage goods and their fee.
An explanation of what the marketing mix is and where the
communications mix fits
2

Marketing mix are defined as controlled marketing tools and strategies that put a
business in its target market to deliver the results you want. Includes all steps a
business can take to increase interest in its products and / or services. 4P typically
refers to these four components, namely - Place, product, price and promotion.
Product
This means that the item is currently being distributed. The product should
work at least, or all good efforts will work to a lesser extent in other aspects of the
marketing mix.
Price -
The price is very affordable and depends on how much the product (or
service) costs. And while it is easy to understand, it is very difficult to pay the "right"
pricing strategy.
Place -
Place means giving customers access to a product and often asking the
customer to simplify the game. It is a matter of marketing the right product at the
right time, in the right place, at the right price, in terms of prices or in front of other
consumers (Stoychev, 2020). While business transactions can only be done at home
or online, customers can communicate with Brand our product or product in many
ways.
Promotion –
Promotion mainly deals with marketing communications in the form of four
PS. Marketer can use various communication platforms such as social media,
advertising, direct marketing, email marketing, digital marketing or marketing
promotion.
How the communique mix fits in the marketing mix
If the marketing branch divides its marketing practices into the 4Ps, an organization
will get communication mix as one in every of them. Communication is a advertising
procedure. Communication via advertising, merchandising, etc. Communication
marketing fits the marketing mix of advertising blend (what are the Communications
3