Introduction to Digital Marketing and Social Media

This presentation provides an introduction to digital marketing and social media, covering topics such as the definition of digital marketing, a comparison between online and offline marketing, important customer trends, and the digital marketing mix. It also includes examples of effective social media campaigns and discusses the drawbacks of digital marketing.

Introduction to Digital
Marketing and Social Media

Table of Contents
 INTRODUCTION
 What is Digital Marketing?
 Comparison between the online and offline marketing conception
 Discuss Important customer trends and visual percept that are dynamical in the growing and improvement of digital marketing.
 What is Social Media Marketing?
 State the key digital tools and digital marketing platforms
 Digital Tools:
 Digital Marketing Platforms:

Table of Contents
 Digital Marketing Mix (7PS’) and search the effect of digital marketing and social media on the traditional marketing mix of commodities and services.
 Digital Marketing Mix
 Effect of digital marketing and social media on the traditional marketing mix
 What are social media contents and give two examples of social media content that genuinely work and justify why they work.
 Examples/Screenshots of effectual campaigns from any organisation with reference to accepted models and standard for digital marketing
 Drawbacks of a digital marketing
 CONCLUSION
 REFERENCES

INTRODUCTION
 Digital marketing is all about connecting business with its consumers
when they are online and is efficient in all the firms. It is a term that
include all kinds of selling activities that a brand execute in a digital
manner, both online and offline, to boost their work or
commodities. The word social media means to a computer related
applications that assist the sharing of opinions, thoughts, and data by
realistic networking and societies.

What is Digital Marketing?
 Digital marketing, also referred to as online selling, is the publicity of
brands to link with potentiality of consumers with the use of internet
and another type of digitised communication. This involves not only
mail, social media, and web related advertisements, but also textual
matter and multimedia communication as a marketing transmission.
Basically, if a marketing movement includes digitised communication,
then it will be called as digital marketing. It includes every marketing
activity that utilise an electric instrumentation or the computer network.

Comparison between the online and
offline marketing conception.
Basis Online Marketing Offline Marketing
Definition It is a set of tools and methods utilised to promote
commodities and services with the help of internet.
It involves a wide scope of market elements because
of various channels and performance present of the
internet.
It is a type of strategy for marketing which is used to
advertise a commodity with the help of offline paths
such as television, newspapers and many more. It is
also called as the traditional way of marketing which
is used by most of the firms to maintain the position
in the market place.
Reach It assists in the direct reaching out to the
professionalism of the firm and the market place.
It will not assist in the direct reaching of the
professionalism because of some obstacles.
Better Exposure Here, there are no obstacles and can easily reach out
to any part of the world wide with the help of
internet.
Here, promotions have their own drawbacks and can
not give the assurance to the maximal view of the
investment.
Reaching people at global level The most efficient mode to make a brand is with the
help of content where a user can target the world
wide people with the use of content marketing
strategy in an ease mode
In case of offline marketing that is traditional
market, this is not at all possible with the help of
content and at a global level.

Discuss Important customer trends and visual
percept that are dynamical in the growing and
improvement of digital marketing.
 Consumer trends are very important for all the firms as
companies often require significant leading duration of
time for the launching of a new commodity or
positioning it again with the existent one. It is very
important to keep an eye over the customers that where
they are taking interest in the market.

What is Social Media Marketing?
 Social Media marketing is all about the utilisation of
social media and its networks to market commodities and
services of the firm. It gives firms with a manner to
engage with the present consumers and reaching the new
ones when permitting to boost their desirable culture or
goal. This is very helpful and has the reason of making
data analytical tools that permits all the marketers in
tracking success of all attempts.

Digital Tools
 MailChimp: It is a social advertisement and an email
marketing tool made to direct and automatize digital
marketing movement. It is one of the top-grade digital
marketing tools they can get to increase their movement and
tracking the collection made. Furthermore, the platform
permits various integrations with the number of firms.

Digital Marketing Platforms
 In this modern world, there are various tools and platforms
which are used to reach their advertisement objectives
(Davida, 2021).
 Facebook: Using this as a digital marketing tool can assist
in making an online brand and hike sales on a large level.
This social media platform is also offering a broad
assortment of selling choices that a person can take benefit
of.

Digital Marketing Mix
 Digital marketing mix is significantly similar as the
marketing mix which is totally a complete model and
expectation of all feature of a marketing mix to be
online and digital techniques to make a marketing mix
for a recent business.

Effect of digital marketing and social media on
the traditional marketing mix
 Marketing through digitised platforms are offering a low-
priced to the traditional way. They make as much effect
yet pricing way low. With just a less oppose user can sign
to a mail selling supplier and sending transactional or
straightforward mails to various consumers on their mail
listing. And Social media marketing permits for many
changeable and individualized communication, but
traditional marketing plan of actions are commonly more
unchanging with a range of gathering.

What are social media contents and give two examples of
social media content that genuinely work and justify
why they work.
 Social media content is a content which is made by
various people or firms for social networking like
facebook or instagram. These platforms are of a
special interests to the firms as they permit many
direct interconnections with the users than a normal
measures of marketing.

The Cheesecake Factory is an American chain of
restaurants, localised around the worldwide. If anyone is
not well-known with it, they may identify the name from
the series that is The Big Bang Theory.

 Oreo is an American brand that primarily exchange cookies. As they
are mostly famed for their classic Oreo cookie, they are also offering
other flavours. In a latest story of Instagram they have questioned
their fans to select their favourite flavour

Examples/Screenshots of effectual campaigns
from any organisation with reference to accepted
models and standard for digital marketing.
 Digital Marketing is all about various methods of marketing which are
conducted online that is by electrical devices with the use of internet
and promoting various channels to the prospective consumers.
 Digital Marketing campaign is the total planning which includes the
execution of marketing scheme all over the digital channels where
customers are engaged with a brand, normally for the reason of
increasing a conversion rate of firm.

Instagram Social Media
campaign: Red Bull
 Goal of the campaign of Red Bull: To drive awareness of
the delay of the brand. The objective of their Instagram
campaign was related to the boosting awareness and sales of
their tropical flavoured ‘Summer Edition’ energy drinking
for the Australian marketplace

You Tube Social Media Campaign:
Jamie Oliver's food tube
 Goal: The motive of the channel is to make a vivacious,
inter connective society of food followers.

Drawbacks of a digital marketing
 High Competition: The digital marketing should be a good
idea of, it should support out, catch attentiveness and make
an effect on the targeted people since the rivalry has
developed various folding's in the modern past (Sukaris and
Prestyadi, 2020). Digital marketing have become very
competitor, so brands have to be applicable to the
requirement of the consumers and be fast in reacting.

CONCLUSION
 It is concluded from the above report is that the marketing
conception is the belief where each and every firms should
examine the requirement of their consumers and create better
decisions in order to fulfil their requirement. This also can raise a
better relations among the consumers.

REFERENCES
 KOMARIAH, S., Yuliati, L. and Riniati, R., 2021. Pemanfaatan Bio-Economy dari
Glycine Max dan Digital Marketing bagi Pengrajin Tempe.
 Rafiqi, H. and Farooq, S., 2021. Upcoming Dentist: Wrap Up Your Marketing Skills with
These Secret Ingredients. International Journal of Sales & Marketing Management
Research and Development (IJSMMRD), 11, pp.11-14.
 Ustinova, O.E., 2019. Social Media In The Digital Ecosystem: Functions, Role And Value
In Marketing. Annals of marketing-mba, 4.
 Davida, Z., 2021. CONSUMER PERSONAL DATA DRIVEN DIGITAL
MARKETING. New Challenges in Economic and Business Development–2021: Post-
Crisis Economy, p.150.

Thank-You