Digital Marketing Strategies for Dark Woods Coffee: A Micro and Macro Market Environment Analysis

Digital marketing
report

Table of Contents
Introduction.................................................................................................................................................3
Micro and macro market environment analysis......................................................................................3
Segmentation Targeting Positioning........................................................................................................5
Digital marketing communication mediums............................................................................................6
Reflection................................................................................................................................................7
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

Introduction
Digital marketing strategies are important to increase the presence of the business entity
in market place. Through digital marketing strategies, it is possible to enhance the market
reputation of the company to attain success in significant manner. For this purpose, ample of
tools are used such as website marketing, email marketing, content marketing and more.
Nowadays, social media marketing are considered as a crucial way to advertise as well as
promote the products. Here, products are advertised using different social media platforms like
facebook, instagram, YouTube and more. Through these social media platforms, it is easy to
gain the attention of the buyers in significant manner (Bilal, Cui and Iqbal, 2019). The present
study aims to analyze digital marketing strategies of dark woods coffee. Dark woods was
founded in 2013 and has the history of years of experience of its founding partners in terms of
roasting, sourcing, consulting as well as training. By collective knowledge & experience the
coffee shop is able to offer the best possible experience to the customers. The report will cover
micro and macro environmental analysis of the respective company. Further, it will include
digital marketing communication mediums, At end, skills developed throughout the module have
been discussed in the following study.
Micro and macro market environment analysis
Micro environment analysis refer to analyzing the internal market conditions of an entity.
It is about assessing the capabilities, strengths of an organization so that the pre-defined business
goals can be accomplished. In this regard, the internal analysis of the respective company is
given below:
Strengths Weaknesses
 Dark woods is a well-known coffee
provider of UK. They roast coffee by
hand so that the customers can receive
better experience while having their
coffee (Buratti and et. al., 2018).
 They also offer various seasonal and
flavored coffee with an aim to attract
 It is a small company which is likely to
face the issues related to lack of
resources and tools. This will affect the
success of the entity in the future period
of time.
 The company is working in the
competitive environment. In UK, there