Digital Marketing Strategy for eCommerce Market

Digital Marketing INTRODUCTION 1 MAIN BODY1 Current situation analysis, strength and weakness 1 Opportunities and target customers1 Objectives 2 Positioning statement 3 Digital marketing strategies 3 Action Plan 4 Implementation of plan 5 CONCLUSION 5 REFERENCES 6 INTRODUCTION Digital marketing is the process of selling and buying products with the help of digital technology such as through internet, email, advertising on social media networking. 2 Opportunities and target customers As I am a fresher so I have many opportunities to apply in different companies that will also

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Current situation analysis, strength and weakness.......................................................................1
Opportunities and target customers ............................................................................................1
Objectives....................................................................................................................................2
Positioning statement...................................................................................................................3
Digital marketing strategies.........................................................................................................3
Action Plan...................................................................................................................................4
Implementation of plan................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is the process of selling and buying products with the help of digital
technology such as through internet, email, advertising on social media networking. As this
report is related to selling myself to any company by considering cost, target customers,
objective (Hofacker, 2018). Action plan is to be made for deciding that what is to be done in the
future and at what position I see myself in the near future. This study is based on selling myself
in the market that includes opportunities and positioning statement among the competitors in the
marketplace.
MAIN BODY
Current situation analysis, strength and weakness
The current situation is based on myself as a brand. As I have to sell myself in the
marketplace to different companies by considering cost and budget that is needed to recruit
myself in the company. As there are different companies that are working in different fields
some of the companies may not recruit me as my qualification doesn't match their criteria. For
selling myself in the market is the difficult task as so many competitors are available that bring
barrier to sell me. For selling myself I need to improve my skills and knowledge that will meet
the requirements of that company in the market. My strength is that my team management skill is
good that will be beneficial for the company. So they can recruit me in their company. I am
honest and believe in work ethics. For companies it is necessary that an employee is following
the ethics of company so this is my strength and company can recruit me as employee in its
organization. Maintaining ethics plays an important part in the organization (Lamberton and
Stephen, 2016). As I have good organizational skills to take decision and solving problem so its
beneficial for the companies. My weakness is my communication skill is not good so companies
less prefer to recruit me as nowadays there is a need of a person whose communication skill is
good. Nowadays companies is hiring those people whose communication skill is good because
most of the job profile is for sales and marketing and in this field it is necessary to communicate
with people otherwise sales cannot increase and company can't earn profit.
Opportunities and target customers
As I am a fresher so I have many opportunities to apply in different companies that will
also helps in personal development of mine. I can apply to companies that are related to my
background that helps in growth in future course of action. Presently companies are hiring most
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of the employees on the basis of their communication skill. As all the work is being done through
digital technology so it will be easy to manage the work on time. As there are more opportunities
that is being available to me of doing any professional course. There are many sectors who
recruit in their company for different departments so there are chances of getting more job
opportunities. Different field is having many opportunities that helps in growth of myself.
Companies facilitate work from home as well that helps employees to do work according to their
suitability (Kotler and et. al., 2017). It becomes more feasible for me to work as there are more
opportunities that is available in the market. Target customers are those for the companies who
will meet the criteria of their company. The companies can hire me as my qualification meet
their requirement. I may be selected for different position in different companies. There are some
many competitors in the market who will beat me in interview and have offer letter in hands.
Companies choose those candidates who can fulfil their requirements and helps in growth of the
company. Therefore, target customers is me and hire those people who are capable of doing
work effectively and efficiently.
Objectives
The main objective of mine is to get placed in a good company that offer better package
as compared to other company. My objective is to achieve goal after settle into the company that
provide growth opportunities for the future. My short term goal is to settle down into good
company where I get a corporate knowledge about the working of the companies. I have long
term objective also as to become CEO of the company. These objectives help me in achieving
my career goal effectively and efficiently (Lobstein and et. al., 2017). Therefore, objectives plays
an important part in our life to succeed in the future.
These objectives help in gaining more knowledge about the corporate world so that it will
become easy to survive in the environment. I have to learn many new things for achieving my
objective for succeeding in life.
Objective and the reality that is being faced by me. Achieving objective is not enough for me as
completing it by full dedication helps in growth of me in the future. If there is no objective in life
then the person will not succeed in its career and will remain backward from other competitors in
the marketplace. As it is necessary to gain attention towards the person so that our objective is to
be achieved. Objective can be completed by gaining more knowledge and the practise that is
being used will be deliver to everyone so that it will help in enhancing growth of an individual.
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Positioning statement
I position myself in the market by showcasing my talent in the market. There are so many
competitors in the market that create competition and will help in enabling segmentation into the
market. I can position myself by saying that I am expert in using particular software that other
person is not able to operate so through this I create position of myself in the market. Positioning
plays an important part in the market for selling product and services that will help in enhancing
growth opportunities for the company. Positioning myself create a brand in the market as people
will aware about the availability of product in market.
Positioning helps in increasing brand awareness as most of the people are not aware
about its availability this helps in creating this in the market. As there are different strategies that
is being used in the market for positioning. It is used by every company to enhance positioning in
the market. There are many positioning strategy to position me into the market. By showing my
talent to the company I can take position in it to do work effectively and efficiently. Positioning
in the market will create presence of it that helps in getting done into the market. Positioning is
the best strategy that helps in creating presence of product in the market. There are many ways to
positioning this that will enhance the company to grow in the market. Through digital marketing
also positioning can be done by promoting skills and talent of myself in the market.
Digital marketing strategies
Through digital marketing strategies I can show myself in the market as by updating my
resume on the social media networks like naukri.com, monster.com, shine .com etc. These
strategies help in gaining talent from the market so that it will help in enhancement of the
business. Through these strategies I can get good job as good companies call me for the
interview and I can showcase my talent through this marketing strategy in the company.
Sometimes they also provide paid services as help in getting job by taking money from the
candidate. This will help in contacting more and more people regarding job and that will increase
my contact and I can ask anyone for help in the future regarding job as they can help me in my
work. These strategies are common in getting jobs in the different field by applying through this
online websites (Decarolis and Rovigatti, 2017). I can sell myself to the company that think that
my qualification is matched with its job profile. Contacting people by means of digital
technology will help in engaging more and more people in the market. Different online strategies
is used to sell myself in the market. Companies can take me on the basis of profile on social
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media websites. There are many people that showcase talent on the market but can't sell them in
the market. There are so many marketing strategies that will be useful for connecting through
different people for taking job in the market. These promotional activities help me in showing
my skills and abilities into the market. Skills and abilities will help me in selling into the market.
There are so many techniques of digital marketing that enhances growth of an individual in the
market.
Action Plan
Goal Strategy Time frame Budget
Improving skills and
abilities that is
necessary for doing
job
Attending training and
development programs
2-3 months £ 5647
Improving
performance by
adapting special
abilities to do work
Regular practise can
improve performance
1-2 months £ 4587
Enhancing
communication skill
for future course of
action
Interacting with people
more and more to gain
enhancement in
communication
2 months £ 2715
Gaining knowledge
that will help for
future course
Attending conferences
and seminars
3-4 months £1,345.00
From the above table it can be said that my action plan is to achieve success by setting
goals through various strategies that is being used for it by framing timeline and considering a
specific budget that is required to achieve the action plan. Firstly it will improve my skills and
abilities by taking part into training and development session so that it will help in enhancing
work and for this I need 2-3 months. For improving performance I have to daily practise to gain
knowledge and do the work effectively in time period that is 1-2 months having a budget of £
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4587. Then I will enhance my communication skill through interacting more and more with the
people by exchanging thoughts between each other. For this I need 2 months to improve my
communication skills for growing in the future course of action. The budget that is to be decided
to spend on this plan is £ 2715. Lastly I will gain more knowledge that will enhance my
creativity skill and enhancing growth for the future. For this I will attending conferences and
seminars to achieve this action plan by taking time of 3-4 months with the budget of £1,345.
Implementation of plan
This action plan can be implemented as I am improving my skills and abilities. As I am
taking training from different sources through internet or by seeing videos on YouTube that will
help in improving my skills. As there are many factors that affect the implementation of plan like
if proper training is not being provided to me it will influence my skills and I am not able to meet
the timeline that is being given in the action plan. There are many ways to implement this action
plan in improving knowledge and skill. Therefore, this action plan can be helpful for me in
achieving goal of the company. There are so many techniques to implement these skills into plan
that will enhance growth and opportunities in the company. After implementing plan my
communication skill is improved as I don't feel hesitate in interacting with the people in
surrounding. Through this I have gained knowledge and improving skills that will be beneficial
for me.
CONCLUSION
From the above study it can be concluded that in this I am selling myself in the market by
considering budget and timeline that will help in enhancing knowledge and skill. As my strength
also help in achieving goal and objective for me. There are many reasons that help in updating
my skills and gaining knowledge for future course of action. Thus I have see improvement after
implementing the action plan as my skills get developed, communication skill is also improved
through this plan. However I showcase my talent in the market for getting positioning in the
market.
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REFERENCES
Books and Journal
Decarolis, F. and Rovigatti, G., 2017. Online auctions and digital marketing agencies. Available
at SSRN 3049359.
Hofacker, C.F., 2018. Digital Marketing: Communicating, Selling and Connecting. Edward
Elgar Publishing.
Kotler, P and et. al., 2017. Marketing for hospitality and tourism.
Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and
mobile marketing: Research evolution from 2000 to 2015 and an agenda for future
inquiry. Journal of Marketing.80(6). pp.146-172.
Lobstein, T and et. al., 2017. The commercial use of digital media to market alcohol products: a
narrative review. Addiction. 112.pp.21-27.
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