This research proposal aims to determine the various digital marketing strategies used by Sainsbury to attract customers towards the brand. The report includes the background of digital marketing, background of Sainsbury, research questions, aims and objectives, research methodology, timescale, resources, and references. The chosen research methodology is positivist theory, deductive approach, quantitative method, and simple random sampling. The resources used are UoB digital library, EBSCO ebooks, Microsoft office, Excel, SPSS, and Emerald.