Digital Marketing Strategies: A Case Study of Sainsbury and Loreal

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Table of Contents
Introduction.................................................................................................................................................3
Digital communication strategy...............................................................................................................3
Sainsbury marketing strategy..................................................................................................................3
Marketing mix.........................................................................................................................................5
Promotional mix:.....................................................................................................................................5
Effectiveness and rank the examples in order of effectiveness, utilising the social media measures.....6
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

Introduction
Digital marketing is a marketing strategy wherein online tools & techniques are used for
promoting a product or service. It is related with the use of internet and other softwars for the
purpose of promotion. In current time, increasing use of technology is creating positive
environment for the growth of digital marketing. In digital marketing, several tools such as
content marketing, email, search engine optimization and more are used. It is easy to grab the
attention of substantial number of people by using digital marketing practices. Following digital
marketing practice makes a company enable to target domestic as well as international people in
short period of time (Chaffey and Ellis-Chadwick, 2019). The presentation includes different
techniques of digital marketing with the example of successful digital campaigns. Further, it will
cover use of marketing mix and its components for the purpose of communication. At end, the
study will include different social media measures such as pay per click, conversion, traffic and
more in order to evaluate success of social media campaigns.
Digital communication strategy
In current time, digital marketing has become a crucial way to maintain communication
with the target segment. It is related to use of different mediums such as emails, websites, blogs
and more in order to stay connected with audience. Additionally, different social media
platforms such as Face book, instargram, You Tube and more are also used with an aim to
connect with the people effectively (Sinha, Healey and Sengupta, 2020).
Sainsbury marketing strategy
Sainsbury is one of the prestigious supermarket chains in UK. It is the second largest
retailer of the country. The company basically deals in groceries and other general items. In
Sainsbury, they understand the significance of digital marketing for the purpose of
communication. For this purpose, they use different social media platform such as Face book,
instragram and more in order to promote the products or services. In addition to this, they also
offer wide options to customers on website. Customers can choose and buy the products from the
website of the company. In order to make effective use of social media, Sainsbury run a
campaign in which they featured women of all age groups and community in order to promote
diversity.