Digital Marketing Strategy

Digital Marketing
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Introduction of Wizard with effective digital platforms considered by company..................3
PESTLE analysis and these factors impact the digital marketing campaign.........................4
TASK 2............................................................................................................................................6
Introduction of social media platform considering what is social media and brand?............6
Analyse what and how business organisation tends to use social web to develop, maintain
brand loyalty and awareness and make effective comparison with another organisation......7
Evaluation of the effectiveness of an organisation for using social web to create effective
brand awareness & justify......................................................................................................8
TASK 3............................................................................................................................................8
Evaluation of how traditional marketing as well as digital marketing is integrated for attaining
strategic objectives.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital marketing refers to the effective and modern solution for the concerning
marketing issues including the inefficiency. Considering the present condition, most of the
organisations tends to make effective use of several digital platforms in terms of promoting and
advertising the concerning products and services. Along with this, the digital marketing concept
tends to become popular for the effective development and suitable evolution of effective
technologies considering the business practices (Kingsnorth, 2019). The present report is based
on Wizard, which is the IT company and offer CRM solutions which is the UK's leading
business software provider that significantly place exact CRM system for the company and also
best for the breed solutions to the market considering the offerings. The report tends to cover the
digital marketing techniques and tools which is opted by Wizard. Moreover, PESTLE analysis is
conducted in terms of evaluating market conditions that tends to impact the digital marketing
strategy. Lastly, traditional and digital marketing concept is being compared with effective
examples.
TASK 1
Introduction of Wizard with effective digital platforms considered by company
Wizard is the prominent IT company that tends to offer effective quality of CRM
solutions across UK. It is the UK based company specialises in the execution of complete and
effective software solutions to enhance the marketing, sales, other services and support
productivity. Hence, these solutions termed as the customer relationship management solutions.
The mission of company is to provide innovative and quality products and services to
their customers in terms of achieving competitive advantage at the market area.
Moreover, the vision of company is to become the first choice of customers in terms of
maintaining suitable relations with their potential customers.
Wizard prominently started a new marketing campaign for the updated and accurate
management of information with the objective of enhancing digital marketing proposition across
UK. For this, the software used as the technology of company that tends to permit company to
develop effective connection with their customers with the help of digital platforms for
customers and effective services. Besides this, the accurate management tends to enable effective
development for the loyalty programmes in terms of tracking redemption for real time.