This presentation discusses the definition of digital marketing, its place in the communication mix, advantages, disadvantages, and recommendations. It emphasizes the importance of using suitable techniques for promoting products and services in the market.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Practical Digital Marketing BMP3006
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
USE OF DIGITAL MARKETING IN A SPECIFIC COMMUNICATIONS STRATEGY Name: ID:
Contents •Introduction •A full theoretical definition of ‘Digital Marketing’ •An explanation of Communication (promotion) mix •A description of where ‘Digital Marketing’ fits within the Communications mix •Advantages and Disadvantages of ‘Digital marketing’ •Recommendations •Conclusion •References
The term marketing can be understood as the process by which the goods and services are being sold in the market.Themarketingisdonetopromotethe businessinthemarketplace.Theprocessof marketinginvolvesthedisplayofthegoodsand services to its potential customers so that they can purchaseit.Thiswouldincreasethesaleofthe product in the market. Nowadays, marketing is also done on online platform which is also known as digital marketing
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
A Full Theoretical Definition Of ‘Digital Marketing’ The marketing of a product is a crucial process in the company . There are also various types of strategies and techniques which can be used for the marketing a product or services that is being produced by the institution which contains the following- •Traditional marketing •Digital marketing strategies •Search Engine Marketing •E-mail Marketing
An Explanation Of Communication (Promotion) Mix Thisisatechniquewhichtakesupthehelpof different types of strategies used in the promotion of services and goods to the customers. Importance of Promotion Mix- •More modification of receiving goods and response in campaign •Aids in sorting the assemblage of people •Create healthy relationship
A Description Of Where ‘Digital Marketing’ Fits Within The Communications Mix The term communication means a procedure through which the individuals can interpret their ideas to other persons. There is a very close relationship between the communication mix and digital marketing that can be discussed as follows- •Social media marketing •E-mail Marketing
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Advantages of ‘Digital marketing’ •Theupdatedtechniquesalongwiththedigitaltools operate as a source of creating the new areas along with the market at the world wide level. This would also create a connection with customised even at the global level. •Itisapocketfriendlymethodofpromotingand electioneering the product on the online platforms in comparison with any other know-how of promotion in the marketplace
Disadvantages of ‘Digital marketing’ •It should have a proper knowledge of the acquisition and skills in order to promote the product with its customers. So, knowledge is required to promote the new products in the marketplace. •This method would take a lot of time because it would require aproper planning and scheme that would aid in promoting the product in the market place without creating any trouble to different brand in the market place by other organisations.
Recommendation The companies mustuse correct and suitable way for advancing its products and services atthe market place. Moreover, the use of all upgrading techniques must be done for the requirement of the customized. Hence, in this way it would get more attentionofthecustomersamongthedifferent companies and brands in the market.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Summary/Conclusion This presentation would conclude that the process of marketing of a product isa very crucial element for creating the awareness for the desired goods and services in the marketfor its customers. It also summarises that the similar digital marketing is best and most effectual method which can be used to promote the product.
References •Hasbi, I., et.al , 2021. Digital Marketing, Functional And Hedonic Quality Effects On Perceived ValueOfIndonesianShoppingCenter.JournalofManagementInformationandDecision Sciences,24(6), pp.1-8. •Humenna, Y.H. and Tymoshenko, S., 2020.Merits and challenges of digital economy in developingA Friedman doctrine The Social Responsibility Of Business Is to Increase Its Profits countries(Doctoral dissertation, Sumy State Universit).