Digital Marketing Strategy

DIGITAL MARKETING
STRATEGY
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Table of Content..............................................................................................................................3
INTODUCTION..............................................................................................................................4
MAIN BODY..................................................................................................................................4
1.0 Key legal/ and ethical issues of Internet usage in IMC of modern organisation and related
theories.........................................................................................................................................4
2.0 Major factors influencing the success of their digital marketing campaigns and related
theories.........................................................................................................................................6
3.0 benefits and shortcomings social media can bring to start-up businesses and the advantage
and disadvantage when a business partner with social media.....................................................7
4.0 Critically evaluate and analyse the effectiveness of the social web for building brands. Use
two organization of your choice to demonstrate your arguments................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
Books and Journals..................................................................................................................12
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Table of Content
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INTODUCTION
Digital marketing strategy is a series of actions that help in achieving the goals of the
organizations by carefully selecting the channels of online marketing. These include the earned,
owned and paid media channels that help in supporting the campaign around the particular line
of business. This report contains different questions and the chosen digital marketing
organizations are Mayple and the Moburst organizations. The report covers the ethical issues and
the related associated laws also the ethical issues of internet usage in the modern organization.
Further, the major factors that help in the success of the digital marketing campaigns also the
related theories are analyzed. Apart from this, the advantages of social media help in the start-up
of the business. Furthermore, the analysis of the social web for the development of the brands is
mentioned in this report.
MAIN BODY
1.0 Key legal/ and ethical issues of Internet usage in IMC of modern organisation and related
theories
The legal issues of the internet usage in the IMC of the modern organization are the
issues related to the trademark and the copyrights also the problem in the domain creates issues
in the organization. Further, the copyright laws are created for the interference between the
devices also to have proper communication between the different machines there is needed to
exchange the codes with each other. Similarly, with such issues between exchanging the codes,
the copyrights help the organization for having the safe transferring between the machines. Apart
from this, there must be physical safety as there is always the chance of the accidents to occur as
humans give up on the control of the functions of a machine. The companies in the UK that are
providing devices such as the Internet of Things helps in meeting the support which the
traditional companies cannot be able to meet. In addition to this, another issue is related to the
collection of the data as the cameras installed in for capturing every move of the employers
which they are doing in the public spaces in the organization. (Chaffey and Smith., 2017) Likewise,
sometimes the camera is not able to track the records from the single control center helps in
accessing the records through internet-connected devices.
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