Digital Marketing Strategy

This document discusses the importance of digital marketing strategy in the fashion retail industry, focusing on pestle factors influencing success of digital marketing campaigns, evaluation of the effectiveness of social web for building brands, and integration of traditional marketing with digital marketing for strategic objectives. It also compares two organizations and explores the advantages and disadvantages of traditional and digital marketing. Various marketing theories are also discussed.

DIGITAL MARKETING
STRATEGY

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................4
Pestle factors influencing success of digital marketing campaigns....................................................4
TASK 1.................................................................................................................................................6
Evaluation and analysis of effectiveness of social web for building brands......................................6
Comparison of two organisations......................................................................................................6
TASK 3.................................................................................................................................................7
Integration of traditional marketing with digital marketing for strategic objectives..........................7
Advantages and disadvantages of traditional and digital marketing..................................................8
Marketing theories.............................................................................................................................9
CONCLUSION...................................................................................................................................10
REFRNCES.........................................................................................................................................11

INTRODUCTION
Digital marketing strategy can be understood as plans within companies that enables
business to achieve specific digital tools widely within online marketing channels such as
paid digital promotions and various new functional working horizons. ZARA is one of the
biggest retailer fashion brand having services and products including clothing, shoes and
perfumes and is also largest fashion retailer for gaining higher revenue parameters. The report
will be analyzing pestle factors for influencing wider success within marketing campaigns,
evaluation of social web strategies effectiveness for building brands promotional synergies.
Report will be further discussing traditional marketing and new digital marketing parameters
for strategic objectives, advantages and disadvantages for larger strategic management and
how marketing theories play wider effective parameters.
TASK 1
Pestle factors influencing success of digital marketing campaigns
The Pestle analysis is recognised as one of the best external factors analysis model
which enable company to grow widely and also functionally analyse new competitive

scenarios, where Zara has been using this model to expand into untapped areas and also
rationally build new growth goals. Pestle analysis will be analysing various factors of macro
environment where there are various scenarios for keeping innovation high at Zara and also
to pertain focus on diversity standards among digital services.
 Political factors: Zara as Spanish brand operating operations of business in European
Union has high benefits as importing of raw materials, exports of finished products
within company has made it one of the best brand. Zara has been sending its
merchandise among various parts of world, with EU free trade policies being the
massive beneficial for Zara. Economic factors: Low cost of labour and affordability are the main economic
parameters where Zara has high strengths, pros to further grow within products and
services in new arenas and also to potentially gain focus on generating new strength
of larger revenue goals. Economic factors are also potentially wide and strongly
working towards new quest horizons, to keep innovation high among larger revenue
targets. Social factors: Zara has to also competitively focus on diversity aspects by working
towards fashion goals within larger products and services, where there are various
new brands coming up within fashion retail industry. The brand has also widely
functional opportunities to strongly built new diversification by using new paradigms,
leveraging focus on social media promotions and spread actively on digital platforms
globally for untapped customer reach.
 Technological factors: Zara has also wide new competencies for exploration in
technology paradigms by integrating innovations in evocative production, marketing
and promotional goals and also for new working growth paradigms to be worked on.
The retail fashion industry is widely growing on scope of new technology paradigms
where company aims to be actively moving towards diversified technology aspects
and also to relate in new working operations onto larger steps. By implementing new
technology factors the brand will be able to potentially grow on diversified aspects
and also to relate new synergy aspects, for larger revenue goals and profits scenarios. Legal factors: Copyright issues have high focus towards working on legal paradigms
as the new work leveraging goals are wide, Zara has to actively focus on keeping
legal obligations done correctly for more evocative performance aspects. The brand

has large new working growth aspects and larger working goals evocation, which will
further develop longer synergy at work scenarios for competitive excellence.
 Environmental factors: The environment factors such as sustainable production
standards are widely important for gaining new working enhanced services, and
functionally also develop larger goals efficacy onto larger scenarios. The fashion
retailers have competitively began using new environmental factors, to leverage new
creative reusing methods of resources for productive services.
The pestle factors have made analysis specifically developed on working towards new
innovative marketing campaigns for gaining larger goals innovation, new developed goals for
higher effective marketing scenarios and also to potentially grow on larger competitive
parameters. ZARA has started various innovative digital marketing campaigns by integrating
vision, formulation of new creative horizons and also for potentially working on larger
working aspects of goodwill to be one of the best retail fashion brand. Social media
marketing, digital email landscape marketing among customers and for new working aspects
synergy there are various diverse paradigms adopted to keep up with new promotional goals.
It can be also understood that macro factors have also widely developed larger efficacy
among new quest horizons for Zara to integrate new technology aspects, function with
diverse innovation and also to utilise new factored on growth scenarios competitively.
Collective intelligence digital marketing theory is one of the advanced innovative marketing
theories, where smarter and more productive new functional innovation is worked on by
crowd sourcing and also enables marketers to engage consumers diversely. Search engine
Optimisation is also one of the new working domain innovative digital marketing strategies,
for ranging informative goals and also to functionally be determining larger paradigms on
new revenue targets in future (Carvalhosa and et.al., 2017).
TASK 1
Evaluation and analysis of effectiveness of social web for building brands
The social analysis of effectiveness of social web for building brands has emerged to
be one of the most important aspect, for larger goals advancement and new working synergy
for growth aspects and also for gaining new working revenue standards on larger arenas. It
could be understood as one of the new competitive factor where marketing scenarios are
widely active for promotional fundamentals, to be working productively on larger new

growth areas. Social webs have been working as new marketing parameter to develop
informative brand and also for persuading new functional strategies for larger promotional
scenarios. Zara by using social webs will be able to develop new level services among
customers which are as follows:
 Connecting with target audiences: Zara uses the social web services for connecting
with target audiences and also for larger creative working scenarios which are widely
developed on new growth paradigms. This is also understood as one of the new
growth opportunities where target audiences are able to yield focus on new working
synergy and innovative diversity grounds on larger scale. Using brand logo to promote on wider aspects: The social webs have enabled brands
to promote widely on new functional aspects of digital marketing parameters, and also
to develop component determinants such as effective brand position goals. The brand
promises quality aspects and new functional goals on working position metrics for
stronger revenue goals, enlarged visions of goodwill (Cateora, Gilly and Graham,
2020).
 Persuading audiences for reaching larger social profiles: Social webs have also
working as one of the new factor for persuading audiences for reaching larger social
profiles on varied grounds, to be functionally diverse and also for technical working
innovation. Zara as one of the most innovative fashion retail brand prioritizes latest
customers preferences and diverse new functional demands, to yield focus on gaining
new leveraged goals within wider domains.
Comparison of two organisations
The Marks and Spencer is another competitive brand operating among fashion retail
industry with wide range of fashionable products, diverse strategies and varied multimedia
advertising which has made it one of the best brands. Comparisons of two organisations are
as follows (Desai, 2019).
Marks and Spencer ZARA
Marks and spencer is most fashionable and
highly grown brand within goodwill horizons
among the fashion retail industry, where it
has larger informative diverse web search
The company has been working on varied
new domains for higher fashionable products
and services, but stills the brand has less
diverse fundamentals of operations within

engines to connect with customers. digital media.
The brand has strong brand positioning due
to wide new scale goals advancement , high
informative brand development and larger
functional scenarios which has made
customers goodwill also developed.
ZARA has less brand positioning as
compared to M &S as the brand has been
unable to enter into untapped areas, and also
the use of new working digital media is less.
Marks and Spencer is one of the best clothing
brand offering large range of products and
services, to cater on innovation vision
statements and also to widely grow on larger
arenas.
The Zara brand lacks new innovation
paradigms to work widely on diverse
phenomenon, less new products variety and
also there is external competitiveness which
has to be evolved widely (Gaitniece, 2018).
TASK 3
Integration of traditional marketing with digital marketing for strategic objectives
The integration of traditional marketing with new informative digital marketing for
wider strategic objectives are widely understood as one of the larger competent fundamental
aspects, to reach on profit goals and also be informative among consumers working demands
within competitive retail fashion industry. Modern organisations integrate new technology
standards, with relation to wider functional scenarios within business aspects by working on
strategic resources planning, larger goals advancement aspects and also to be active among
wider target customers reach. Integration of modern technology has been recognised as one
of the new functional goals advancement for companies to work on, which is done by
working towards innovation and also pertaining new working creativity standards. It could be
understood that various digital marketing factors such as content creation, online marketing
promotional activities and large social media handles have been understood as widely
important for growing vision widely (Hwangbo and Kim, 2019). ZARA strategic objectives
are not only worked in by focusing on larger goals advancement, towards diversified
innovation standards but also brand has been successfully growing on untapped areas widely
which has made it one of the most rapid global brand. Digital marketing is one of the biggest
strength for brand to promise larger vision forward and also to pertain consistent focus, to
potentially be active towards diversification widely and also grow into larger aspects.

Advantages and disadvantages of traditional and digital marketing
Traditional marketing
The traditional marketing advantages and disadvantages can be understood by
analysing various working aspects where companies focus on and how are they impacting on
larger scenarios widely. Traditional marketing has advantages that are fewer investments are
demanded within business scenarios where company operations are also limited for growth
goals. The disadvantages of traditional marketing are that the marketing is not informative
among wider customer reach parameters, and also promotion synergy is widely less as
goodwill is not able to enhance widely. Traditional marketing has been unable to cater on
larger keen competitive domains as company is unable to operate on working with smarter
goals formed.
Digital marketing
Digital marketing has various advantages and disadvantages also, whereas it can be
analysed that digital marketing enables new informative competent excellence for large
consumer goals formation. This develops larger goals formulation where ZARA is one of the
best brands within fashion retail industry to functionally focus on digital marketing
parameters, and also evolve on new quest horizons where brand has also wide pertaining
synergy of goals advancement. The disadvantages on other hands however are largely
focused on fact that companies have to invest widely for digital marketing, technical
operations evolution and also for gaining new competent paradigms which needs technical
innovation. The digital marketing also has cons on the other hand, where companies have
also uncertainty and ranging levels of wide facts such a changing customers preferences
which are highly dynamic (Kotane, Znotina and Hushko, 2019).
Comparison
Differences of above discussed avenues enables us to understand the fact that digital
technology marketing has wide scope for companies to grow with innovation, larger revenue
standards efficacy and also potentially focus on the fact of strategic planning to gain higher
informative growth goals. Zara by working with digital marketing theories and models will
be able to productively enter into untapped areas and larger goals governing scenarios, for
also working with new quest goals in longer term. Zara has been actively evolving on digital
media operations where there are varied aspects such as new vision focused aspects, where
potentialities have been actively grown on larger aspects. There are also varied phenomenon

where digital marketing is not only highly active to leverage on and also fashion retail
industry has active growth and also to widely focus on generating new innovation goals
(Sekarwinahy, Mand et.al., 2018).
Marketing theories
There are various digital marketing theories which have understood as widely
growing growth goal to functionally focus on new aspects of developing innovation and
diversity goals for gaining consumers goodwill. Push pull theory is one of the best advanced
competent marketing theory in digital aspects where these two marketing methods work
wonders diversely to increase customers interaction widely. Push pull uses email marketing,
social media handles to analyse new working domains of specialised work paradigms and
also for reaching larger goals advancement, to build diverse operational scenarios widely.
The theory of push and pull works as widely focused on categorising demand and supply
factors, for revenue standards and larger goals demand operational paradigms. Search engine
optimising is also one of the new working growth goals within push pull digital marketing
strategy, to work with diversified aspects and also to leverage focus on new creativity goals
which have helped brand to build new position (Garcia-Garcia, Stone and Rahimifard, 2019).
The push factors relate to phenomenon in company domestic market aspects which
motivate new goals and scenarios to enter into new markets here demands factors are
analysed. The push factors are phenomenon in international market where the markets that
draw company are widely grown, for company to analyse new potentialities widely. ZARA
uses this marketing theory to emerge on new domains of latest fashion trends, services for
larger goals working aspects and also for creative efficiency for evolving competitive
excellence. The Push pull marketing theory also engulfs importance on 5 Ds which are
digital devices, digital platforms , digital media and digital technology factors which enable
wider reach among customers into varied arenas for larger goals advancement and new
strength marketing. The digital marketing has opened up varied domains where Zara as one
of the actively growing fashion retail company has been worked on and also to form wider
space within industry (Irtyshcheva, and et.al 2020).
CONCLUSION
The report has concluded various parameters of digital marketing aspects where the
company ZARA has best working innovations and also for keen growth operations, to

functionally bring on active reach among larger new working horizons. Study above has
analysed in detail pestle analysis of working growth goals to form best marketing campaigns,
and varied differences within traditional marketing and digital marketing where advantages ,
disadvantages are widely understood. Report has concluded focus on new social webs for
working on promotional goals, to yield focus on keeping up with diverse innovation
parameters in longer time factors. The study has also concluded that ZARA has wide
strategic objectives to be one of the best informative brand within retail industry and also for
gaining innovation, scenarios for reaching larger goals advancement in new determinants.
Report has concluded push pull marketing theory where there are various evocative advanced
aspects where digital strategies are largely worked on to analyse varied growth objectives. It
has been also developed as conclusion for larger goal advancement, new quest goals and also
to promote fashion advanced services on larger domains (Lee, Sung and Jeon, 2019).

REFRNCES
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