Digital Marketing Strategy

DIGITAL MARKETING
STRATEGY

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................4
Pestle factors influencing success of digital marketing campaigns....................................................4
TASK 1.................................................................................................................................................6
Evaluation and analysis of effectiveness of social web for building brands......................................6
Comparison of two organisations......................................................................................................6
TASK 3.................................................................................................................................................7
Integration of traditional marketing with digital marketing for strategic objectives..........................7
Advantages and disadvantages of traditional and digital marketing..................................................8
Marketing theories.............................................................................................................................9
CONCLUSION...................................................................................................................................10
REFRNCES.........................................................................................................................................11

INTRODUCTION
Digital marketing strategy can be understood as plans within companies that enables
business to achieve specific digital tools widely within online marketing channels such as
paid digital promotions and various new functional working horizons. ZARA is one of the
biggest retailer fashion brand having services and products including clothing, shoes and
perfumes and is also largest fashion retailer for gaining higher revenue parameters. The report
will be analyzing pestle factors for influencing wider success within marketing campaigns,
evaluation of social web strategies effectiveness for building brands promotional synergies.
Report will be further discussing traditional marketing and new digital marketing parameters
for strategic objectives, advantages and disadvantages for larger strategic management and
how marketing theories play wider effective parameters.
TASK 1
Pestle factors influencing success of digital marketing campaigns
The Pestle analysis is recognised as one of the best external factors analysis model
which enable company to grow widely and also functionally analyse new competitive

scenarios, where Zara has been using this model to expand into untapped areas and also
rationally build new growth goals. Pestle analysis will be analysing various factors of macro
environment where there are various scenarios for keeping innovation high at Zara and also
to pertain focus on diversity standards among digital services.
 Political factors: Zara as Spanish brand operating operations of business in European
Union has high benefits as importing of raw materials, exports of finished products
within company has made it one of the best brand. Zara has been sending its
merchandise among various parts of world, with EU free trade policies being the
massive beneficial for Zara. Economic factors: Low cost of labour and affordability are the main economic
parameters where Zara has high strengths, pros to further grow within products and
services in new arenas and also to potentially gain focus on generating new strength
of larger revenue goals. Economic factors are also potentially wide and strongly
working towards new quest horizons, to keep innovation high among larger revenue
targets. Social factors: Zara has to also competitively focus on diversity aspects by working
towards fashion goals within larger products and services, where there are various
new brands coming up within fashion retail industry. The brand has also widely
functional opportunities to strongly built new diversification by using new paradigms,
leveraging focus on social media promotions and spread actively on digital platforms
globally for untapped customer reach.
 Technological factors: Zara has also wide new competencies for exploration in
technology paradigms by integrating innovations in evocative production, marketing
and promotional goals and also for new working growth paradigms to be worked on.
The retail fashion industry is widely growing on scope of new technology paradigms
where company aims to be actively moving towards diversified technology aspects
and also to relate in new working operations onto larger steps. By implementing new
technology factors the brand will be able to potentially grow on diversified aspects
and also to relate new synergy aspects, for larger revenue goals and profits scenarios. Legal factors: Copyright issues have high focus towards working on legal paradigms
as the new work leveraging goals are wide, Zara has to actively focus on keeping
legal obligations done correctly for more evocative performance aspects. The brand