Digital Marketing Strategy: Advantages and Disadvantages of Traditional and Digital Marketing

Digital marketing strategy
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................5
Main body........................................................................................................................................5
What is brand, How generally organizations in UK use social web...........................................5
Analysation and evolution of organization using social web to create awareness an loyalty.....6
Comparison of two organization.................................................................................................6
Conclusion & Recommendation..................................................................................................7
TASK 3............................................................................................................................................7
INTRODUCTION...........................................................................................................................7
MAIN BODY..................................................................................................................................7
1.1 Advantages of Traditional Marketing with proper analysis and critical arguments..............7
1.2 Disadvantages of Traditional Marketing with proper analysis and critical arguments.........7
1.3 Advantages of Digital Marketing with proper analysis and critical arguments....................8
1.4 Disadvantages of Digital Marketing with proper analysis and critical arguments................8
Compare and contrast Traditional V/S digital Marketing...........................................................8
Conclusion...................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Digital marketing strategy is the plan that is helpful for the businesses to achieve their specific
digital goals by selecting the online channels that helped them to grow and attract customers who
can buy their product and services. it is necessary for the companies to have a digital channels
where they can operate their business and achieve success to meet their objectives.
This report will cover case study of Nike Inc Which is an American multinational Corporation
that is engaged with the manufacturing, developing, designing and worldwide marketing and
sales of footwear, accessories, equipment and services.
TASK 1
Nike is selling their product and services on the global level including the UK market.
Companies selling their product through the online websites of their own and some other big
platforms like Amazon
The company is using various types of digital marketing platforms in order to promote and
advertise products and services. they are using several social sites such as Facebook, Instagram,
you tube, etc.
A business operate within a particular boundary and is affected by various factors. these factors
exists in business environment and is impact on business operations. (Song, J., Sun, Y. and Jin,
L., 2017) So, in order to find out those factors pestle analysis is used. It has highly impact on
digital marketing campaign in UK, It is because any kind of change in laws, economic growth,
needs, etc of people impact on way of marketing products. It forces company to change their
strategy and plan to attract target market. therefore, the analysis is below:
PESTEL Analysis
Political
The factors related to political stability, change in government trade laws, etc. any change in this
factor will highly impact on digital marketing. So, due to Brexit UK laws will change. Thus,
Kotler theory state that there are 4 pillars of marketing that are target market, customer needs,
integrated marketing and profitability. In target market it state no company can fulfill needs of
everyone. Marketing is to meet customer needs in profitable way. Integrated marketing means all
department work towards fulfill customer needs and profitability is purpose of marketing to
attain business goals.
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Therefore, change in government will affect on decision taken by Nike. They will have to
redefine target market. Moreover, it will highly impact on their profitability as well.
Economic
The factors such as GDP currency rate inflation etc. any change in this factor affect on business
growth. due to Brexit, UK economic growth will decline so it will impact on Nike marketing.
here, as well Kotler theory can be applied as profitability will be reduced.
This is because company revenue will decline so they will have to reduce cost on
marketing of products and services (Laksamana, P., 2018). Thus, they will also have to reduce
number of activities so that cost incurred is decreased. Hence, it will direct affect on marketing
campaign as budget allocated will be less.
Social
the factors are related to change in taste and preference needs of people. Brexit also affect the
social life of people because Most of the brands like Nike used to buy their raw material from
the European countries but after the Brexit memorandum they are not able to buy their raw
material.
The digital marketing campaign of the Nike affect the social life of the people becausr it aware
people about the product and services provided by the Nike and digital marketing platforms like
social media , attract customers who need product that are sailed by Nike.
Technological
It is related to advancement in technology. This factor highly affect on business operations. UK
is highly advanced country that uses various technological tools. Digital marketing campaign is
also a technological advantage for the Nike, all the Digital marketing campaigns are run on the
social media and company use technological tools to take competitive advantage. online
campaigns help to attract customers effectively and provide high probability to the Nike.
Environmental
This factors is related to environment laws, CSR practices, etc. Nike not only run digital
marketing campaign on the basis of their product and service promotion but they also run digital
marketing campaign to spread awareness about the impact and issues related to the environment.
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