Digital Marketing Communication Plan for Edgbaston Priory Club

This report provides a comprehensive digital marketing plan for the Edgbaston Priory Club. It begins with an introduction to digital marketing communication and its importance for business growth, followed by an outline of key digital marketing objectives, including increasing sales, improving conversion rates, and optimizing organic traffic. The report then explores various digital marketing communication strategies, such as using platforms like Go Pro, Delta Air Lines, Geico, Instagram, and Facebook, along with leveraging social media influencers. A tactical mix is presented, focusing on integrated marketing, social media marketing, email marketing, and search engine optimization. The report highlights how these strategies can be used to reach target markets, increase brand awareness, and drive customer engagement. The plan emphasizes the importance of an action plan, budget, and measurement techniques to ensure the success of the digital marketing efforts. The report concludes by summarizing the findings and reinforcing the value of a well-executed digital marketing strategy for the Edgbaston Priory Club.

Digital Marketing
Strategy and
Planning

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Digital Marketing Objectives......................................................................................................3
Digital Marketing communication strategies..............................................................................4
Digital marketing communication Tactical Mix........................................................................6
Social Media Marketing..............................................................................................................6
Action plan and budget...............................................................................................................8
Measurement ............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERANCE................................................................................................................................11

INTRODUCTION
Digital marketing communication is a process in which any business or organization
Make appropriate planning an they do campaign . In short business make strategies to achieve
organizational goals digitally. This is important plan for company growth and helps business to
achieve organizational goals. Business use online platforms like Facebook ,Search engine
optimization, Instagram and many online social media platforms which is helpful in company
growth and they can make new customers using technology. This report will cover and make
digital marketing plan of Edgbaston Priory Club . It will Demonstrate a critical understanding of
approaches to digital marketing communications an also evaluate how digital marketing
communication can be employed to respond to the business challenges. This report will design
and identify appropriate digital digital marketing communication in response to a learning
intervention. This report will also write digital marketing objectives .
MAIN BODY
Digital Marketing Objectives
The main objective of the digital marketing is to achieve organizational goals. This is an
appropriate plan to increase any business online this will be very useful for Edgbaston Priory
Club to make new customers online and this will increase the growth of the Edgbaston Priory
Club (Baltes., 2015). There are 5 main objectives of the digital marketing which will help to and
increase online market of the Edgbaston Priory Club.
Increase Sales
digital Marketing Increase sales and lead the top-level of the digital marketing objective
for the Edgbaston Priory Club because this type of marketing increase the sale and also will
help Edgbaston Priory Club to reach new customer. If they will reach to new customers for
their sports club then obviously they will increase their sales and their business will grow more
then normally. This sport club can also track their progress in the sales. For Example if their
business grow 5 % through the digital Marketing then it will show digitally.
Improve conversion rate
Digital marketing objective of the Edgbaston Priory Club can be tracked on the google
analysis. There It will show that how many seen the advertisement for the Edgbaston Priory
Club and how much traffic is their on the site of this club (Chaffey and Smith., 2017). It will
show every single details about the traffic. It can be show like on day 1-2 traffic is increased by

20 % more then the 1 day . This will also show the sorceress of the traffic and which Social
media site which platform is providing more traffic.
Percentage of the return Visors
there is one more option is available on the analyses which is New vs Returning visitors
and this is very vary easy to track that which customer is new and which customer is returning
back. In this both it is important that how many sisters are returning back to the site because it
will help Edgbaston Priory Club to see how effective their business and digital plan is and this
will also show the loyalty of the customers.
Organic Traffic Volume
Organic traffic also can be tracked on the analyses and organic traffic is a traffic which is
come naturally through the search engine optimization's result pages (Dahiya and Gayatri,
2018). Thais is an free traffic and company do not have to pay for this natural traffic lot's of
organization build their own natural traffic through the Search engine Optimization (SEO) For
this traffic Edgbaston Priory Club club have to increase their ranking on the SEO then only they
can get organic traffic from SEO.
Reduce bounce rate
Bounce rate is an analysis which shows the people who enter in the Edgbaston Priory
Club site and without visiting their side properly they started visiting other sites (Baltes., 2015).
This is an one of the important measurement which impact on the business and this sports club
can change their website which h can attract people not distract.
Digital Marketing communication strategies
There are Lot”s of platform there Edgbaston Priory Club can camping and and attract
people to join their sports club. This is the chest way to find customer and show their presence
online they can get every categories of the age group they should attract the young people who
are interested in a sport (Islam., 2019). They can get more customers if they totally focus on the
young people. There are some well know online digital sites where this company can promote
their club.
Go Pro
Go pro is and side where they help to promote through the video advertisement. There are
many you tube videos and many organizations are famous because of the Go pro Edgbaston
Priory Club club should use this side and this will help them to promote in target market. This

paid promotion and this club have to pay to Go Pro for their advertisement. They have to make
short video of their club and they have to sent to the this side. They will take credit from them
and then they will promote Edgbaston Priory Club on the different different platforms. This is
vary popular and best to advertisement they have good reach to the young people and they will
help this company for growth (Franssen And et.al., 2016). Edgbaston Priory Club club can track
as well on this side that how many people are visiting their advertisement. This will save the
time and it is not that much costly to promote on Go Pro.
Delta Air Lines
Delta Air line s and also an leader in creative Digital marketing side. They are to much
active on the social media platforms. They promote business through the online story and mostly
they are active on the twitter. They are having a huge amount of the following and for
advertisement they post a story on the twitter. They give their account to the brand and that
brand use that account for their promotion this is one of the best ways to promote brand through
their account. Edgbaston Priory Club club can contact them, through the Email and they ask
promotion and they will give their account to the Edgbaston Priory Club and by this account
this club can post a stories and advertise. They can task as well to them who are interested to
join their club but they have make very attractive video for advertisement.
Geico
Geico is an one one of the famous platform for digital marketing. They give
advertisement on the you tube. During and video they can give A.D on the that video and that
add can be for 15 to 40 seconds (Chaffey and Smith., 2017). Now a days all young people use
you tube and this can profitable for Edgbaston Priory Club if they give advertisement through
this.
Instagram
Instagram is an one of the famous social media platform and this application is used in all
over the world. Instagram is the best way to advertise any product because they are less
expensive and Edgbaston Priory Club can target according to their target market. They can
target different different age group people because Instagram is the application which is use by
every age group. Edgbaston Priory Club club should advertisement in this platform and they
can find many people who will be interested to play sports.
Social Media Influence

There are many famous profile and many famous celebrity are their who have huge fan
following. Many people like to follow their daily style and they follow every activity they use to
do. Edgbaston Priory Club Club can encourage any critically to do their club promotion and
now a days there are many organizations who are encouraging famous people who can do their
marketing (Karjaluoto And et.al., 2015.). Edgbaston Priory Club have to pay to them according
to the joining of any customer through that influence. They can get new members for their sports
club and they can show their presence. This is chicest way to advertise product and this very
effective ways to reach to the people.
Facebook
Facebook is most famous social media platform among the the people. There are lot”s of
people who are using Facebook and there are lot's of people who are having account on the
Facebook and this application is famous in world wide. Many organization promote their product
I Facebook and there are many organization who get success from this site. Edgbaston Priory
Club club can open their account on the the Facebook and they have to make video of their club,
their are some options which is available for promotion. They have to select the target market,
age group and limit of reaching the people (Karjaluoto And et.al., 2015). According to the
interested people this application will promote to people who like to play b sports and if they are
looking to join any club. They can see the analyses of this promotion and every details will be
mentioned on that analysis. This will create a new customers according to the interest and this
club do not have to pay that much it is very chip and they have to pay according to promotion
reach.
Digital marketing communication Tactical Mix
Integrated Marketing is quickly growing and becoming the Industry standard for the
comparative Branding and consistence across many payed channels (Key and Czaplewski.,
2017). There are some tools which is used by marketers. They use this tool for advertisement
and promote their product through the different different channels.
Social Media Marketing
On the social media marketing most of the people familiar with the as a brand
companies , organization. Most of the marketer are using social media marketing because It is
very effective and chicest way to promote their product they give ads on the social media and set
a proper target (Islam., 2019). Marketers of the Edgbaston Priory Club club should use this tool

for promotion. they can target young people who can join their sports club and they can contact
with the sports players who have accounts on the social media platforms. Can even they can
make their own pages on the social media and post their information about their club. People
who are interested will defiantly contact them and they will join their sports club
Email marketing
This marketing considers as a most effective Marketing Tactic. Email marketing helps to
building a awareness o f brands and product as well as conversing email recipients to paying
customers (Patrutiu-Baltes., 2016). This is all because the email directly go to the customers
Inbox, there are very rare chances for the messages to get missed as compare to the social media
platforms. On the social media message can be ignored but not in email. This will be very
effective for Edgbaston Priory Club and they can make a list of customer and find the people
who used to play sports and they can send them message on their email. This is very effective
and there are many small or big organization who use Email marketing.
Search Engine optimization
Search engine Optimization shows the visibility of the website in the search engine.
Edgbaston Priory Club club have to write a vlag about their company and they have give product
details on that vlog or article. Club have to make quality content and they have to use strong
keyword in their content. After that they have to post that vlog on their official website and
implement web design, fast loading website. Content should be in proper format and should
make a seance for reader. They can also add some videos and images which will present it in
very creative way. Hidden description of the website also plays important role they have to use
computer codding that will describe about their website and people come to know that what is
that website all about. This will take time but it will affect on the Edgbaston Priory Club. They
can show their presence in online.
Search Advertisement
Search advertisement commonly known as pay per click. This is exactly what it sounds
like this will sow Edgbaston Priory Club name on the top searches (Patel, M and Lakhataria.,
2018). Whenever any one click on that Edgbaston Priory Club club have to pay for this. This
can be every useful for them and it will create a huge amount of traffic on their website, For
example- If any person write about the sports club in UK then It will show their club name on

the Top 3 . according to the per click they have to pay and this is not that much expensive as
well.
Action plan and budget
Action Plan Budgeting
SWOT Analysis
strengths
 Edgbaston Priory Club is one of the famous sport club in Unioted kingdom.
 Stadium of this club has capacity of 25000 people
 they have both indore and outdore pools and more then 30 tennis cort in this club
 they are most reputed club in the whole United Kingdom and they are having more then
3000 members in thir club (Patti And et.al., 2017).
 They are on eof the fasted gorwing club in the United Kingdom.
Weakness
 There are to much controvery during the matches and misbehaves by the players
 they are just increasing members in thir club. Less coaches in the fild
 they are decresing their popuylarity day by day and thir is no strategies to gain more
popularity
 there are some coaches who are not that much experiances. They all are just club players
are they are giving coaching in the Edgbaston Priory Club.
Opportunities
 Most of the people in england like to play sprts and this is making a opprtunity for this
club.
 Less compititore and less avability of the the club
 they are advertising thir brand and becuse of advertising they are becoming more popular
not only in England, they are gaining popularity in all over the world.
Threats
 Other top clubs are buying out good players and this is an serious issue for Edgbaston
Priory Club
 Internal problems betwwen the mangment and the player is accuring to much
 they are buying expencive player so they can become more popular but this is affecting
on thir profit making. They have to give money for buying any player.

Establising Digital Marketing Goals
Edgbaston Priory Club have to make goals for thir club and according to that they have to
make digital markeing communiaction plan. They have to find the trents and needs of the
custmers, so they can satisfy thir custmers (Ryan., 2016). They have to choose proper chennals
and proper tools . They have to do proper market analize of thir existing plans and according to
that they have to make new plans.Digital marketing Budget is important for Edgbaston Priory
Club. They have to make proper budget people S pride their message to the Target audience
they have to make plan that on which platform they will spend more and which age group
audience they are going to target. They have see how much money they have to spent on email
marketing , social media marketing, how much of that goes to the each digital marketing Tactic.
They have to find which tool they needed the most and how much that tool will cost. There are
more other expediences they have to plan for.
Research Industry Trends
There are many sports club in UK and they all have different different strategies and
plans. If Edgbaston Priory Club will follow the same strategies which is already used by others
then they cannot be successful. They have to make their own strategies. They have to be focus
on those registries and also have to provide contact details, so they can contact them.
Comparison of the Campaign
Once they set their goals and objectives then they have to analyze their past campaigns,
research on the new trends. This will help them to know their peogess after the Campaign. They
can find their marketing is properly working or not (Vrontis And et.al., 2017). If there is no
Growth then they have to bring some changes and make new strategies for the next Campaign.
According to that comparison they can do future forecast about their campaign, and they can
make new target and new goals.
Integration
this is an chennls marketing report thery recort all the chennals marketing reprt. Integrity
degital marketing focus on the bost posibble im presion a every interaction when audiance come
acress the Edgbaston Priory Club each time thir propectives wants to know about thir busness
motto – they come tghrougfh they search engine . Social media platform , emails and
advertisment , they have a great opportunity to communicare the intention and build a strong
connection with them. Content is the backbone of the integrated digital marketing , and that

acting as a leam leader. It makes the best use of all the chennals through the combined marketing
campaign. It will leads to the increaing sales revinue , imporve lead quality and also imporve the
awairness of the brand and thereby grnerating revinue for the further expansion
(Purwaningwulan And et.al., 2018). That report will conclude 5 percent of the organizational that
they are utilising the maximum potential of the Integrated cross- chennal marketing activity.
Measurment
it is importent for Edgbaston Priory Club to measure the trafic on thir tools so they can
know that people are visiting there side or not (Ryan., 2016). They should track over time to give
a rough idea of how effective thior campaign is giving traffic to thir website.
CONCLUSION
As per the above report It has been analized the proper defination of the Degital
marketing plan and this report has been cover Edgbaston Priory Club and maker proper degital
plan for this company . Thios report has been cover the objective of the degital marketing and
also has been cover the degital marketing strategies or Edgbaston Priory Club and that it has
been make the action plan of the degital mareketing communication in this this report has been
conclude Strategies for digital marketing communication strategies tactical mix of the digital
marketing communication and in the end it has been provide action plan and what budget
company needed for this all plans and digital marketing communication strategies. This report
has been cover this all in this report.

REFERANCE
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