Digital Marketing Strategy and Planning Assignment
Added on -2021-02-21
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Digital MarketingStrategy andPlanning
Table of ContentsINTRODUCTION ..........................................................................................................................3MAIN BODY...................................................................................................................................3Digital Marketing Objectives......................................................................................................3Digital Marketing communication strategies..............................................................................4Digital marketing communication Tactical Mix........................................................................6Social Media Marketing..............................................................................................................6Action plan and budget...............................................................................................................8Measurement ............................................................................................................................10CONCLUSION..............................................................................................................................10REFERANCE................................................................................................................................11
INTRODUCTION Digital marketing communication is a process in which any business or organizationMake appropriate planning an they do campaign . In short business make strategies to achieveorganizational goals digitally. This is important plan for company growth and helps business toachieve organizational goals. Business use online platforms like Facebook ,Search engineoptimization, Instagram and many online social media platforms which is helpful in companygrowth and they can make new customers using technology. This report will cover and makedigital marketing plan of Edgbaston Priory Club . It will Demonstrate a critical understanding ofapproaches to digital marketing communications an also evaluate how digital marketingcommunication can be employed to respond to the business challenges. This report will designand identify appropriate digital digital marketing communication in response to a learningintervention. This report will also write digital marketing objectives . MAIN BODYDigital Marketing ObjectivesThe main objective of the digital marketing is to achieve organizational goals. This is anappropriate plan to increase any business online this will be very useful for Edgbaston PrioryClub to make new customers online and this will increase the growth of the Edgbaston PrioryClub (Baltes., 2015). There are 5 main objectives of the digital marketing which will help to andincrease online market of the Edgbaston Priory Club. Increase Sales digital Marketing Increase sales and lead the top-level of the digital marketing objectivefor the Edgbaston Priory Club because this type of marketing increase the sale and also willhelp Edgbaston Priory Club to reach new customer. If they will reach to new customers fortheir sports club then obviously they will increase their sales and their business will grow morethen normally. This sport club can also track their progress in the sales. For Example if theirbusiness grow 5 % through the digital Marketing then it will show digitally.Improve conversion rate Digital marketing objective of the Edgbaston Priory Club can be tracked on the googleanalysis. There It will show that how many seen the advertisement for the Edgbaston PrioryClub and how much traffic is their on the site of this club (Chaffey and Smith., 2017). It willshow every single details about the traffic. It can be show like on day 1-2 traffic is increased by
20 % more then the 1 day . This will also show the sorceress of the traffic and which Socialmedia site which platform is providing more traffic.Percentage of the return Visors there is one more option is available on the analyses which is New vs Returning visitorsand this is very vary easy to track that which customer is new and which customer is returningback. In this both it is important that how many sisters are returning back to the site because itwill help Edgbaston Priory Club to see how effective their business and digital plan is and thiswill also show the loyalty of the customers. Organic Traffic Volume Organic traffic also can be tracked on the analyses and organic traffic is a traffic which iscome naturally through the search engine optimization's result pages (Dahiya and Gayatri,2018). Thais is an free traffic and company do not have to pay for this natural traffic lot's oforganization build their own natural traffic through the Search engine Optimization (SEO) Forthis traffic Edgbaston Priory Club club have to increase their ranking on the SEO then only theycan get organic traffic from SEO. Reduce bounce rate Bounce rate is an analysis which shows the people who enter in the Edgbaston PrioryClub site and without visiting their side properly they started visiting other sites (Baltes., 2015).This is an one of the important measurement which impact on the business and this sports clubcan change their website which h can attract people not distract.Digital Marketing communication strategiesThere are Lot”s of platform there Edgbaston Priory Club can camping and and attractpeople to join their sports club. This is the chest way to find customer and show their presenceonline they can get every categories of the age group they should attract the young people whoare interested in a sport (Islam., 2019). They can get more customers if they totally focus on theyoung people. There are some well know online digital sites where this company can promotetheir club.Go Pro Go pro is and side where they help to promote through the video advertisement. There aremany you tube videos and many organizations are famous because of the Go pro EdgbastonPriory Club club should use this side and this will help them to promote in target market. This
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